SalesIntel

JULY 12, 2021

Things like case studies, reviews, and video testimonials make the case for you in the customer’s own words. Sending platforms allow you to overcome the traditional barriers of swag management, gifting, and direct mail campaigns. Capture intent. Intent data can deliver up to 4X pipeline expansion with 300% marketing ROI.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Hubspot

AUGUST 22, 2022

Salespeople use market research, customer testimonials, reviews, email templates, and social media content the most: When it comes to helping salespeople win deals, product demos, customer testimonials, reviews, market research, and social media content are most effective. Goal 5: Improving Sales-Marketing Alignment.

Marketing Budget 61

Marketing Budget Trends Cross-Selling Marketing & Strategy 61

Hinge Marketing

DECEMBER 8, 2015

Intentional marketing strategies NOT accidental marketing. Relying on research to identify blind spots and reduce risk is an effective foundation for planning out an intentional (not reactive or accidental) marketing strategy. I anticipate this shake up to be exacerbated by these 7 trends: 1. What are differentiators?

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Vidyard

JULY 29, 2014

With something like high-level product explainer videos, you don’t want to include any barriers blocking prospects from engaging. Let’s build on this sample format to make sure your RFP includes all of the important considerations involved as part of a balanced video marketing strategy. 3 Questions You Gotta ask!

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Kevin Indig

JUNE 26, 2023

On search pages, which are low-intent moments (browsing), they guide users through their filtering system with dedicated questions, like “how often do you need lawn care”, “any preferences for the clippings? Show how many customers a product has, reviews, testimonials, or return policies to remove uncertainty for users.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Optinmonster

JANUARY 9, 2023

Use Exit-Intent Pop-ups On Your Site. Add Testimonials, Reviews, and Other Social Proof. Use Exit-Intent Pop-ups On Your Site. Exit-intent popups can boost conversions by keeping these visitors on your site long enough to take an action. The popup should connect to the user’s original intent for that page.

Conversion Rate 84

Conversion Rate Conversion Marketing Websites Top of Funnel 84

Optinmonster

APRIL 5, 2024

Use Exit-Intent® Popups One of the most effective ways that online retailers can recover abandoned carts is to use exit-intent popups. Feature testimonials and reviews to optimize your checkout page further. I’ll focus mostly on issues related to the checkout page itself.

Optimization 73

Optimization eCommerce Best Practices Urgency Marketing 73

Unbounce

AUGUST 6, 2021

Ask questions that help you understand their barriers and needs to execute at a high level. Try to source customer testimonials that speak to your product in each of those areas. With a firm understanding of your audiences’ search intent and the phrases they use, make sure your landing copy reflects that same communication.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Optinmonster

FEBRUARY 2, 2021

The fitness company Crossrope was able to explode their email list by 900% with a simple exit-intent popup. Collect Testimonials and Reviews for Social Proof. The point is that the barrier to entry for email marketing is much less but still offers a high return on investment (ROI). These optin campaigns are incredibly effective.

Email Marketing 95

Email Marketing Churn Rate Paid Search Agency Lead Scoring 95

PureB2B

FEBRUARY 15, 2022

Which also will help you in terms of the testimonials they can give your company. That’s no small thing, either, as 72% of consumers say that positive, personal testimonials and reviews increase their trust in a particular business. Everyone Has Intent When They Reach You. Misconception: One size fits all.

Top of Funnel 48

Top of Funnel Marketing Funnels Planning Lead Scoring 48

PureB2B

FEBRUARY 15, 2022

Which also will help you in terms of the testimonials they can give your company. That’s no small thing, either, as 72% of consumers say that positive, personal testimonials and reviews increase their trust in a particular business. Everyone Has Intent When They Reach You. Misconception: One size fits all.

Top of Funnel 48

Top of Funnel Marketing Funnels Planning Lead Scoring 48

SalesIntel

DECEMBER 19, 2023

In contrast, social selling allows you to engage with a global audience, breaking down geographical barriers and opening new avenues for customer acquisition. Positive customer experiences shared on social media serve as powerful testimonials, influencing the purchasing decisions of potential customers.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

Convert

NOVEMBER 8, 2022

And not every channel has the exact audience plus intent combo that matches your brand, price range, and offers. You have to understand and cater to intent. Intent rules all. It all boils down to buyer intent, folks. This is a textbook example of matching ads to some indication of intent. Do I really need to?

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

APRIL 1, 2020

Users have different search intent , and all search queries can be divided into three kinds: Transactional Intent – DO. Informational Intent – KNOW. Navigational Intent – GO. The majority of a searcher intent is informational. One of the biggest barriers to conversion is the inability to use a piece of software.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Scoop.it

APRIL 18, 2024

This can include blog posts, videos, or even testimonials that highlight the unique experiences and insights of your community members. Infusing Authenticity: Humanizing Thought Leadership Content for Community Connection The art of forging meaningful connections with a community lies in the intentional infusion of authenticity into content.

Thought Leadership 81

Thought Leadership Communities Work Management Marketing Management 81

Single Grain

FEBRUARY 14, 2020

The ending of the video seems like a customer testimonial, with genuine (and hilarious) reasons why the company's employees love using Slack. In fat, the entire 30-second video is one of its customers speaking for themselves with a testimonial. This is a smart move to create a trustworthy story, highlighting Slack's value even more.

Startups 141

Startups Promotion Video Marketing Campaigns 141

Televerde

JUNE 11, 2019

He’s given media interviews that speak to our business and purpose , filmed testimonials that talk about the strength of our partnership and, most recently, joined our Televerde panel for the 2019 Conscious Capitalism Conference. What was your intention with the book club? What labels and barriers will they face?

Conference 61

Conference Barriers Act-On Rules 61

Hinge Marketing

AUGUST 26, 2015

Your website’s photography sends a message about the quality of your firm, whether that’s your intention or not. The higher cost means a higher barrier to entry, so any photos you purchase through a service like this will likely be used less in the marketplace. SEE ALSO: The Top 11 Mistakes Your B2B Website Should Avoid.

Marketing Websites 48

Marketing Websites Case Study Case Studies High Quality Lead 48

Single Grain

APRIL 20, 2023

Learn More: 6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI 1) Twenty20 : Increased Customer Acquisition Through Inbound Marketing Channels The Opportunity Twenty20 needed to overcome growth barriers by addressing two key hurdles: Reliance on in-house sales Standing out in a crowded field of digital design resources.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Sprout Social

NOVEMBER 28, 2016

How can you repurpose testimonials into marketing assets? Great source of traffic and testimonials. Low barrier to entry for social media contests. The purchasing journey might begin on social media, but most people don’t log on with the intent of shopping. How many reviews will you actively seek out and collect?

eCommerce 91

eCommerce Social Media Media Paid Search Agency 91

Valasys

NOVEMBER 5, 2018

Testimonials and case studies. Conversions increase by 50% when you place testimonials on a lead generation page. Your landing page gets added credibility as visitors get a strong social proof when they view testimonials. These ads offer an increase in intent to purchase and brand favorability.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Vidyard

SEPTEMBER 11, 2019

These are generally top-of-funnel assets but, unlike ads, they imply some intent on the viewer’s part to learn about the product. It’s a lower barrier to entry for your viewers, and you can always string them together in a playlist for those who want the whole thing. Explainer Video Length. How-to or Tutorial Video Length.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Hubspot

JULY 27, 2018

Starting my freelance business was a very intentional choice made in the midst of working a very unfavorable job. According to an UpWork study , the biggest drivers to freelance are flexibility, freedom, and earning potential, and the biggest barriers are income predictability, finding work, and benefits. Creating a Portfolio.

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101

Single Grain

FEBRUARY 3, 2020

If you are a software provider, your weekly email could curate the best testimonials from your customers as well as a quick tip on how to solve a common user issue. True-Intent Study. Remove all barriers from their shopping journey. You could also use a newsletter or email to create educational content for your users.

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

ClearVoice

MAY 15, 2020

With the advent of the internet, then social media, and mobile-first content, the barrier to entry got lower from a technical standpoint. More articles on video marketing: How to Record Remote Video Testimonials: New Tech & Tips. Now it becomes more important to have a higher level of intentionality of storytelling.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Vidyard

FEBRUARY 19, 2021

These are generally top-of-funnel assets but, unlike ads, they imply some intent on the viewer’s part to learn about the product. It’s a lower barrier to entry for your viewers, and you can always string them together in a playlist for those who want the whole thing. Explainer Video Length Make your explainer videos 60 to 90 seconds.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Vidyard

JANUARY 6, 2022

Current Issues or Barriers 4. Separate Customer Testimonials into Tiers 2.5 Teams can use their software to collate customer data, discover intent, and create targeted lists. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 3.2.1 Project Overview 3.2.2

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

DAGMAR Marketing

NOVEMBER 27, 2019

Because, to rank your business higher in search results, Google wants fresh content that’s relevant to both what your business offers and to a searcher’s intent. That same research also showed that the four most common types of video content are: Explainers Product demonstrations Testimonials How-tos. Infographics.

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

Sprout Social

AUGUST 30, 2023

Whether it’s done during onboarding or throughout the year—in person or via webinars—social media employee training removes many of the common barriers that prevent employees from getting involved, or prevent brands from encouraging them to. Think: posting anxiety or brand risk.

Training 107

Training Social Media Budget Programs Media 107

Single Grain

NOVEMBER 28, 2023

One such company that has made AI the center of its value proposition is Google through its search generative experience (SGE): Over the last few years, their implementation of AI has allowed their search engine to understand with higher precision what people are looking for and what kind of content best serves their search intent.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126