Zoominfo

OCTOBER 19, 2023

Taking a More Holistic Approach to Intent Data One of the most significant advances in modern GTM over the past decade has been the increasingly sophisticated application of intent data and signals that indicate strong commercial interest.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Management Intent Data Barriers 130

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising. The Fundamentals: What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

PureB2B

JULY 9, 2019

Some of the common challenges related to on-boarding intent data include: Understanding Your Buyers. Intent data informs service providers of buyers’ intention based on their online behavior. Ensuring Quality Data. PureResearch is a product that helps you clean your data to ensure top quality results.

Intent Data 51

Intent Data Marketing Funnels Top of Funnel Intent 51

Aberdeen

FEBRUARY 6, 2019

Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses. Providing data on 12.8 Providing data on 12.8 billion web pages; 3.7

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

NetLine

JUNE 22, 2023

When done effectively, this will generate high-quality leads and accounts that are in-market, showing intent, and are already primed to buy at the exact time of the handover. For example, research has revealed that data quality is the top challenge facing marketing professionals when using intent data.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

SalesIntel

FEBRUARY 26, 2024

How to Adapt to the Self-Directed B2B Buyer’s Journey Lower barriers for buyers There are three ways you can lower barriers for B2B decision-makers. These organizations can take advantage of the other two options for lowering barriers. Leveraging intent data sources is one way to reach B2B decision-makers sooner.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

How to Adapt to the Self-Directed B2B Buyer’s Journey Lower barriers for buyers There are three ways you can lower barriers for B2B decision-makers. These organizations can take advantage of the other two options for lowering barriers. Leveraging intent data sources is one way to reach B2B decision-makers sooner.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. How Does Behavioural Intent Data Tie Into Inbound and Account-Based Marketing?

Intent 67

Intent Buy Account Based Marketing Work Management 67

Content Standard

JUNE 29, 2015

SEO can simultaneously be the best friend or biggest barrier to entry for digital marketers looking to drive traffic through their web funnels. A recent study from Magnetic sheds light on a specifically powerful tool for marketers who want to be more effective: intent data. So what’s the solution for marketers?

Intent Data 40

Intent Data Intent SEO Landing Pages 40

Zoominfo

OCTOBER 5, 2023

Presenting your request this way removes any real barrier to a demonstration besides however much time they’re willing to give you. Successful cold calling is all about timing, which makes intent data a secret weapon for sales professionals seeking to close new business and hit their number.

Cold Calling 130

Cold Calling Outreach Marketing Analytics Tools Zoominfo 130

Aberdeen

FEBRUARY 22, 2019

However, this innovation can be compared to the AI-powered data science fueling Aberdeen’s intent data offerings. In the same way, today’s generation of analytics and market intelligence tools have evolved to include non-data scientist users. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

TrustRadius Marketing

APRIL 17, 2022

Barriers to Marketing Automation Adoption What do Marketers think about Marketing Automation? And then we discuss some of the most important trends in marketing automation: Marketing Automation is Becoming Personal Marketing Automation is Getting Crowded Data-Driven Marketing Automation. Barriers to Marketing Automation.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

DECEMBER 14, 2021

Block bad lead data. Data is the biggest barrier B2B Marketers have when trying to connect with their buyers. Many marketers still struggle to capture, update and maintain clean data, thus putting their relationships with sales and leadership at risk. Use buyer and intent signals to your advantage. The solution?

Ideal Customer Profiles 109

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 109

PureB2B

FEBRUARY 18, 2022

One thing’s for sure: there’s no magic pixie dust you can sprinkle over your leads list to break that 2.35% conversion rate barrier. Data enrichment is actually becoming more accessible now as intent data continues to inform predictive analytics. The Origin of MQLs. The post Why Aren’t Your Leads Converting?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

PureB2B

FEBRUARY 18, 2022

One thing’s for sure: there’s no magic pixie dust you can sprinkle over your leads list to break that 2.35% conversion rate barrier. Data enrichment is actually becoming more accessible now as intent data continues to inform predictive analytics. The Origin of MQLs. The post Why Aren’t Your Leads Converting?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Customer Experience Matrix

JUNE 13, 2016

This puts Microsoft at the center of the “third party data revolution” (a term I just made up and will probably never use again) that makes detailed information about everyone easily available from commercial sources. It's also one foundation of the MadTech vision I offered last year.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Aberdeen

JUNE 26, 2019

Even now, with all of the necessary technology and customer information available to you, bad data can create a barrier between you and personalization. If you’re ever struggling against bad data, purchasing third-party insights can help fill in the gaps and give you a foundation for personalization.

Privacy 40

Privacy Intent Data Advertising Agencies Barriers 40

Aberdeen

AUGUST 26, 2019

Here are a few Salesforce mistakes that could cause you to lose opportunities (and how to fix them with intent data ). This means taking advantage of web-based intent signals that automatically generate qualification scores. Salesforce shouldn’t be a barrier between these two teams. Never Miss Deals in Salesforce Again.

Intent Signal 40

Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. SalesIntel makes it easy to identify companies actively engaged in a buying decision as well as where they fall in your buyers’ journey with the help of Intent Data.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

SalesIntel

JULY 12, 2021

Sending platforms allow you to overcome the traditional barriers of swag management, gifting, and direct mail campaigns. Capture intent. Intent data enables you to identify where your prospects are in their buying journey, allowing you to target them with the right content for their buying stage.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

PureB2B

JULY 2, 2019

If you have a team of BDR’s that isn’t expecting you to hand them ready to book appointments and know it will take upwards of 7+ touches to get any sort of response, then use data assets like; intent data and other combinations of firmographic and behavioral based targeting to get you in the right ball park.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Metadata

SEPTEMBER 14, 2020

Often, management is the biggest barrier to adopting this mindset. Everyone has access to the basic filters (industry, headquarters, company size…), so you’ll have to be more creative about finding additional intel. This is a process and mindset principle, rather than a technology problem.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Demand 98

PureB2B

JULY 2, 2019

If you have a team of BDR’s that isn’t expecting you to hand them ready to book appointments and know it will take upwards of 7+ touches to get any sort of response, then use data assets like; intent data and other combinations of firmographic and behavioral based targeting to get you in the right ball park.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Televerde

OCTOBER 14, 2020

Market intel helps you understand what a typical buyer’s journey looks like for your industry – based on competitors, customers, and intent data. Businesses who break down the marketing/sales barrier enjoy 36% higher customer retention rates and 38% more sales. That means goals don’t line up with the current buyer’s journey.

Account Based Marketing 69

Account Based Marketing Sales Qualified Leads Leads Lead 69

NetLine

FEBRUARY 22, 2019

This subject is particularly top of mind with the recent roll-out of the latest additions to our Advanced Solutions lineup , all of which are premised on leveraging first-party intent signals. This content is garnering the attention of my ideal lead who is in-market and sharing intent signals. A somewhat vain but important win).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Brightedge

JULY 22, 2022

When we talk about SEO, the content optimization half of the equation gets a lot of the attention, but in 2022 and for the foreseeable future, technical SEO presents an equal if not bigger opportunity (or barrier, depending on how brands approach it) for maximizing digital discovery. Search behavior is customer intent.?The

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Litmus

FEBRUARY 2, 2021

They recognize that a crucial means to unlocking growth and business value is by breaking barriers: whether that’s silos within their organizations, or dissonance between their marketing organizations and the rest of the company. As part of this, marketing pioneers are fundamentally transforming their marketing operating models.

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

Hubspot

AUGUST 30, 2023

Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. And Lavender, a sales writing assistant, generates personalized emails for any occasion based on buyer intent data. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks.

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

Terminus

JUNE 30, 2022

What we’re doing is taking intent data and being able to prioritize target accounts and those target personas based on spiking intent.” Both Tomas and Riley agree that it’s important to get specific about KPIs, be intentional, and remember that it’s an iterative process.

Paid Search Agency 26

Paid Search Agency Webinar Metrics Ads Multi-Channel 26

Aberdeen

APRIL 12, 2019

Before you can unlock the potential of email personalization, you need to overcome a few key challenges by setting yourself up for success with the right data. 3 Barriers to Email Personalization. To personalize emails at scale, you need all of your customer data integrated across systems. Content Relevance.

Intent Data 70

Intent Data Intent Personalization Purchase Intent 70

Zoominfo

NOVEMBER 11, 2020

With access to ZoomInfo’s platform , my team addressed the particulars of every account by leaning on three key features: Intent data, Scoops, and NeverBounce. Let’s start with intent data, I work here so I know that, broadly speaking, intent data is used to identify and understand the customer.

Account Based Marketing 246

Account Based Marketing Enterprise Management Work Management Marketing Management 246

PureB2B

MAY 30, 2022

This point will prove expressly true if there are language and cultural barriers to navigate. There will always be hurdles there, from the unfamiliarity of the market itself to the cultural and language barriers. These steps will help you get your business set up and calibrated for international marketing and sales.

Business 62

Business Lead Scoring Lead Ranking Enterprise Management 62

EveryoneSocial

AUGUST 24, 2020

This is a great way to analyze how CTAs are working, menus, and any other website features to help you improve conversion rates and designs so there are less barriers for your website users. Additionally, Terminus provides valuable data and revenue information about your targets and how things are progressing based on your campaigns.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Terminus

AUGUST 7, 2019

framework, including insights into: Why and how to target best-fit accounts; Strategies to engage the entire buying center; How to best activate the sales team by using engagement and intent data to guide strategic outreach at the right time; What it means to measure the things that really matter.

B2B Sales 20

B2B Sales Peer-to-peer B2B Marketing Account Based Marketing 20

Zoominfo

NOVEMBER 14, 2023

Intent data and website visitor data are combined into a funnel view, showing where each account is in the buying journey. This feature helped the team break down barriers between sales and marketing and scale an effective growth engine.

Account Based Marketing 147

Account Based Marketing ABM Marketing Analytics Tools Marketing & Strategy 147

PureB2B

FEBRUARY 25, 2018

These mistakes can create unnecessary barriers for your potential customers, which is never good. PureIntel is designed to support your lead nurture programs by tapping into the buyer-intent data of our technology buyer audiences. So, make sure you’re implementing landing page best practices for best results.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Zoominfo

NOVEMBER 8, 2021

Then look at third-party data, including: Markets with low barriers to entry. Intent data. Get to know your total addressable market Obviously, language can be a huge barrier if you’re from an English-speaking country selling into a non-English-speaking country. But there are other barriers to consider, too.

Marketing Budget 130

Marketing Budget Marketing & Strategy Marketing Strategy Webinar Metrics 130