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Ethical advertising: How Quaker Oats helped feed America

Martech

Amy Williams founded Good-Loop, a Scottish-based business, at the age of 24 to distribute ethical advertising and drive brand donations to charities selected by the consumer. Good-Loop’s ethical wrapper. We create our ethical wrapper, which has a countdown along the top and an interactive charity selector on the side.”

Ethics 91
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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. With good intentions, or bad. The AI-driven world doesn’t have its own code of ethics. And we invite you to do the same. Why is this a problem?

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

It’s important to highlight that social media sites provide advanced, precise audience targeting capabilities, enabling companies to connect with audiences demonstrating a stronger buying intent. Over-saturation and the Fight for Consumer Attention Because of digital marketing’s low entry barrier, competition has become cutthroat.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

Also, with AI integrated with Google Ads and other tools, you get actionable insights on your Ad copies and use them to generate copies that can better serve the audience’s intent. Pro Tip: Regularly review AI-generated reports on ad performance. Wait, you want to do that as well??

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What Does It Mean to Create Inclusive Content?

ClearVoice

Here’s the tea on content inclusivity: Crafting language that removes barriers to that access isn’t just a smart business strategy—it’s also the ethical thing to do.#inclusivecontent How might history change the impact of my language choices regardless of my intentions? Appreciate don’t appropriate. Who’s being excluded?

Content 52
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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

It’s important to highlight that social media sites provide advanced, precise audience targeting capabilities, enabling companies to connect with audiences demonstrating a stronger buying intent. Over-saturation and the Fight for Consumer Attention Because of digital marketing’s low entry barrier, competition has become cutthroat.

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. Learn about them, from them, and understand their barriers, objections, and pain points. Know your audience. Great sales emails start with a deep understanding of the recipients and their needs.