Contently

SEPTEMBER 22, 2020

” For many marketers and sales leaders, this is very bad news. Marketers and sellers love to use jargon—especially when employed at tech companies. Except it’s from an outreach email I received last week from a well-known tech company. The digital age has broken down the barriers between brands and consumers.

Cost per Lead 218

Cost per Lead CPL Barriers Content 218

Contently

FEBRUARY 8, 2022

Fact : Consumers don’t fully trust corporations. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. I know, I know.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

Marketing Automation Services 112

Marketing Automation Services Marketing AI Marketing Automation Work Management 112

Salesforce Marketing Cloud

JANUARY 2, 2024

he was met with so many barriers, including computing limitations and cost. When AI can be used for anything from sales to customer service to marketing to backend code development, choosing where to start can feel overwhelming. Consider the example of a retail company with a disastrous customer service call center.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. What is the number one goal of content marketing? Quick Takeaways: It’s a myth that successful companies should avoid stating frank opinions in their content — many major companies do.

Opinions 293

Opinions Content Marketing Lead Ranking Content 293

Hinge Marketing

MAY 1, 2015

One consultant, for example, suggested to a controlling CIO how to make small changes to the company’s merchandise return process. The consultant’s idea had reduced costs and avoided a major system modification for other companies. It's not advisable to try an end-around. Be Curious. Ask lots of questions.

Barriers 48

Barriers Work Management Marketing Management Consulting 48

Heinz Marketing

JUNE 30, 2021

Marketing Consultant at Heinz Marketing. A solid go-to-market strategy breaks big ideas into bite-sized, actionable steps so team members can more easily achieve a common goal. What are the key foundational elements that need to be established for our go-to-market strategy to be successful? Data that can’t be trusted.

Marketing Analytics Tools 123

Marketing Analytics Tools Allocation Planning Peer-to-peer 123

Champion Communications

NOVEMBER 3, 2023

In today’s interconnected business landscape, technology companies are eager to expand into new markets, and the UK stands out as a promising destination for growth. At Champion, we’ve had the privilege of assisting numerous tech firms that have made the leap into the UK market from various parts of the world.

Marketing Strategy 62

Marketing Strategy Marketing & Strategy Business Case Study 62

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 87

B2B Thought Leadership Thought Leadership Studies B2B 87

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

The Customer

MAY 16, 2024

Moss At this eighth annual pitch fest for the still nascent – but rapidly adulting – podcasting industry we learned about quality, quantity, trust and tech. Brands need to trust us.” Tapping Tech and Common Sense for More Inventory Triton is also applying a human perspective even when leveraging tech to drive more trust.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Verticals 52

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Navigate the Channel

JANUARY 22, 2024

Whether your company is preparing for a compact 10′ by 10′ booth or a sprawling 40′ by 50′ trade show exhibit space, the importance of training your booth staff cannot be overstated. Smile and Make Eye Contact A genuine smile and direct eye contact go a long way in establishing trust and approachability.

Trade Show 65

Trade Show Rules Impressions Barriers 65

Biznology

JUNE 30, 2021

The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well. A CMO takes care of your company’s customer-centricity, which leads to measurable business results.

CMO 104

CMO Planning Work Management Paid Search Agency 104

Heinz Marketing

JUNE 16, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. What is sales and marketing alignment? Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate cohesively towards a common business objective. This trust is built over time.

Organization 128

Organization Top of Funnel Barriers Marketing Funnels 128

ClickDimensions

JANUARY 17, 2023

SMS marketing is now one of the most personal marketing communication channels across the globe spanning almost every industry imaginable, including financial services. SMS/text messaging as a marketing channel helps improve your overall customer interactions. Text messages break the mold and modernize your company.

SMS 98

SMS Service Terms and Conditions Open Rate 98

B2BMarketing.net

APRIL 8, 2024

In the realm of account-based marketing (ABM), the expectation of the relationships between agencies and clients has evolved. In today’s fast-paced market, the ability to adapt and respond quickly to internal and external forces, without compromising the quality of strategic thinking or creative development, is paramount.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 52

Biznology

JULY 28, 2017

Those are the companies that did not adapt fast enough to changing shopping habits and the importance of online marketing. There will no doubt be more causalities to come yet some retailers have embraced the change and are using online marketing and sales to enhance their business. Focus on your target market.

Buy 143

Buy Tips Cross-Selling Barriers 143

B2BMarketing.net

APRIL 10, 2024

In recent years, sustainability has transformed from a mere trend to a critical aspect of business operations and marketing strategies. Shifts in perception of what sustainability is Paul says the journey of sustainability in B2B marketing has been multifaceted.

Marketing Management 40

Marketing Management Paid Search Agency Transparency Marketing & Strategy 40

Valasys

MAY 7, 2024

That was the time that made medical companies, scientists, and researchers along with WHO realize that medical localization has become an ultimate need to meet the medical needs of people of different ethnicities and groups. Since the pandemic made people lock themselves in their houses, online businesses and markets flourished.

Software 40

Software Lock-In Barriers Paid Search Agency 40

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Optinmonster

APRIL 10, 2024

Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. They are honest about their marketing motives.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 356

Resource Management Demand Generation Agencies CMS Development Work Management 356

Salesforce Marketing Cloud

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. Meet with your frontline service and sales reps to get an idea of what barriers they encounter on a day-to-day basis.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Hubspot

FEBRUARY 17, 2021

Let's explore how marketers across the U.S. To explore whether or not employees will return to the office in 2021 (if they're permitted to do so), I started by surveying 496 marketers and asked the question: If given the option to go back to your physical workplace in 2021, will you return or continue to work remotely?

Paid Search Agency 99

Paid Search Agency Work Management Companies Planning 99

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. There will always be prospects who need B2B products or services.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Heinz Marketing

APRIL 13, 2020

By Matt Heinz , Founder and President of Heinz Marketing. It’s a message and approach that requires a consultative approach, whether you’re a Challenger fan or a Gap Seller or just a fan of leading with value as a trusted advisor. Like, right now? Lite versions of the product? Leverage that agility to your advantage.

Terms and Conditions 135

Terms and Conditions Urgency Marketing Peer-to-peer Forecasting 135

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Statistics 100

Statistics Advertising Agencies Paid Search Agency Barriers 100

Navigate the Channel

JULY 28, 2023

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. Firstly, it directly impacts the bottom line by boosting sales and revenue.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Another 56% expect all offers to be personalized. Audience research Every audience is different.

Social Media 118

Social Media Personalization Media Work Management 118

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

SmartBug Media

JUNE 8, 2020

With multiple landing page creators on the market, you can publish one in minutes. According to research by MarketingExperiments , “The biggest hurdle companies have is creating an effective value proposition; the second is communicating it clearly.”. Encourage Trust with Social Proof. Creating a landing page is easy.

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

Webbiquity

FEBRUARY 4, 2020

The Company. Our mission is to eliminate barriers to good security and communication is one of the big ones. LW: Security is a trust industry, so we doubted that digital marketing or blog content would be effective in creating initial traction. Year founded: 2018. Funding rounds: 100% Self-funded. The Takeaways.

Budget Programs 300

Budget Programs Validation Work Management Allocation 300

FunnelEnvy

OCTOBER 2, 2023

The internet triggered a revolution in most fields, and marketing is no exception. The ability to track people’s online behavior gave marketers critical new data and insights into consumer behavior. While free can be great for a business, it also lowers the barrier to entry.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Contently

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own.

Terms and Conditions 212

Terms and Conditions Work Management Content Marketing Paid Search Agency 212

Martech

DECEMBER 10, 2021

The great challenge for brands is how to reimagine their approach to customer experience by connecting every point of interaction, uniting all teams across the business and merging the trust gap between brands and consumers. Our research explored shifts in both marketer and consumer expectations around customer experience and privacy.

Fulfillment 98

Fulfillment Privacy Trade Show Digital Transformation 98