Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Paid Content 64

Paid Content Paid Search Agency Top of Funnel Digital Marketing Funnels 64

Single Grain

JUNE 7, 2019

The first is by app store optimization, where you optimize your app to rank higher in the organic search results of the App Store for your target keywords. If you want people to download your new app right away and you are willing to spend money for it, then Apple Search Ads is the best option to promote your app in the App Store.

Cost Per Thousand 65

Cost Per Thousand Paid Content Paid Search Agency Lead Ranking 65

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 You spend a lot of your money and time creating Facebook ads, so, obviously, you want to get as much benefit as possible from your ad budget. Get A Free Consultation. 6 Facebook Ad Hacks Crushing It in 2019.

Facebook 111

Facebook Paid Search Agency Optimization Ads 111

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Get A Free Consultation. Let’s get started! The list goes on and on.

Paid Content 110

Paid Content Facebook Campaigns Conversion 110

Single Grain

AUGUST 1, 2019

Julian Castro once said: “We know that in our free market economy some will prosper more than others.” You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. Get A Free Consultation. The Pet Rock.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

Single Grain

JUNE 11, 2019

For B2B brands, LinkedIn can be an advertising goldmine. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. Basically, anything you would do in a regular LinkedIn post, you can do in a sponsored content ad. Get A Free Consultation.

Linkedin 111

Linkedin Enterprise Management Effectiveness Work Management 111

Single Grain

JULY 22, 2019

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. That’s where performance marketing comes in. Get A Free Consultation. That’s performance marketing.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Planning Marketing Analytics Tools 85

Single Grain

AUGUST 7, 2019

Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site owners. Get A Free Consultation. Free or Paid: Both, though we find the free one sufficient.

SEO 101

SEO Lead Scoring Lead Ranking Banners 101

Single Grain

AUGUST 1, 2019

Julian Castro once said: “We know that in our free market economy some will prosper more than others.” You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. Get A Free Consultation. The Pet Rock.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

Single Grain

AUGUST 12, 2019

According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. What you learn by reading their reviews can be an important tool for both product and content development, as well as marketing strategy. Get A Free Consultation. But not all reviews.

Amazon 92

Amazon Paid Content Product Work Management 92

Single Grain

AUGUST 23, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

SEO 104

SEO Marketing Websites Phishing Enterprise Management 104

Martech

FEBRUARY 14, 2024

For ages, I thought it was nothing more than a trendy made-up word, dreamed up by Gen Z to sell software and consulting hours. I found it ludicrous that we’d characterize a marketing strategy or technology product this way. But here’s what’s intriguing: marketers are used to a very linear concept of business growth.

Top of Funnel 111

Top of Funnel B2B Thought Leadership Digital Marketing Funnels Thought Leadership 111

Single Grain

JULY 8, 2019

There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Facebook isn’t far behind with their Automated Ads and Dynamic Creative Ads features. Get A Free Consultation. Click To Tweet.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 106

Single Grain

AUGUST 15, 2019

Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. So if you’re a business and you’re running Google Ads, you’re probably doing geotargeting, either by state or zip code. Get A Free Consultation.

Advertising Agencies 102

Advertising Agencies Brand Identity Branding Paid Search Agency 102

Single Grain

AUGUST 29, 2019

There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel. So what was so special about Amazon’s marketing strategy that made the company such a huge a success?

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

Single Grain

JULY 12, 2019

A successful podcast can be an effective marketing channel for your brand, since it can help you develop an intimate relationship with your customers or become seen as a thought leader with your peers – which translates to more sales and more business opportunities. Get A Free Consultation. Get A Free Consultation.

Paid Content 102

Paid Content Ad Building Banners Peer-to-peer 102

Single Grain

JULY 29, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. Choosing a blogging platform (also known as a CMS , or content management system ) is hard enough if you know nothing about the options.

CMS Development 80

CMS Development Best Practices Blogger Work Management 80

Single Grain

JUNE 10, 2019

Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close. And that means marketers are going to have to revise their strategies for the platform. Facebook is basically an ad network for brands now, and although LinkedIn isn’t there yet, it’s definitely moving in a pay-to-play direction.

Linkedin 85

Linkedin Paid Search Agency Banners Ideal Customer Profiles 85

Single Grain

AUGUST 1, 2019

Many recognize the inherent value of the product or service you provide and understand that you should be paid fairly for it. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. Don’t let them.

Tactics 105

Tactics Paid Search Agency Business Best Practices 105

Single Grain

JULY 18, 2019

But after the Facebook algorithm update that de-prioritizes brand content, these groups have become even more important for connecting with a brand's followers. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Facebook 111

Facebook Spending Webinar Metrics Paid Search Agency 111

Single Grain

JUNE 28, 2019

One report found that 91% of content gets zero organic traffic. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. Get A Free Consultation. Get A Free Consultation.

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Single Grain

SEPTEMBER 20, 2019

If you have a SaaS platform , getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

CMS Development 63

CMS Development Lead Ranking Skype Banners 63

Single Grain

AUGUST 26, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. Related Content: How to Establish Yourself as a Reputable Freelance Writer. It is one of the more thorough free antivirus options on the market.

Spyware 96

Spyware Work Management Marketing Management Budget Programs 96

Single Grain

JULY 16, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. Dive Deeper: 10 Actionable Tips to Make Your Content Drive Sales. 9 Tips to Close Sales with Video Content. Get A Free Consultation.

Top of Funnel 87

Top of Funnel Startups Business Paid Search Agency 87

Single Grain

JUNE 20, 2019

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Even good marketing people don’t always understand how to design landing pages that convert prospects into customers. Get A Free Consultation.

Landing Pages 110

Landing Pages Design Paid Search Agency Click Rate 110

Single Grain

SEPTEMBER 25, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. 7 E-commerce Marketing Tasks Every Store Owner Should Outsource. Ease of Use: Shopify makes it easy to set up and sell on social media.

Comparison 65

Comparison Enterprise Management Work Management Marketing Management 65

nDash

JUNE 9, 2021

With over two billion online shoppers and over half of website visitors spending less than 15 seconds on a website, marketers must use every tool in their arsenal to keep a prospect’s attention. Lead magnets help marketers curate lists, build value, and promote more. That’s where lead magnets come into play.

Paid Content 52

Paid Content Paid Search Agency Lead Scoring Lead Ranking 52

Single Grain

AUGUST 5, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. Breakthrough Advertising by Eugene Schwartz. Breakthrough Advertising by Eugene Schwartz. Get A Free Consultation. You should, too.

Startups 92

Startups Top of Funnel Banners Class 92

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Research 99

Research Budget Programs Work Management Marketing Management 99

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Get A Free Consultation. Gamifying Mobile Ads.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Paid Search Agency Advertisements 100

Single Grain

SEPTEMBER 17, 2019

You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. Find new link opportunities, which in turn increases the chances of ranking high in the search results. Get A Free Consultation. Let’s start! Choose them judiciously.

SEO 97

SEO Marketing & Strategy Lead Scoring Lead Ranking 97

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Get A Free Consultation.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Moz

FEBRUARY 27, 2019

I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. Getting it right: A little market near me. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor.

Paid Search Agency 48

Paid Search Agency Stats Advertising Agencies Ad Agencies 48

Single Grain

AUGUST 6, 2019

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 1 : A Not-so-effective Marketing Funnel. Stage #2 – Information Search.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

Single Grain

APRIL 15, 2021

The price that your NFT gets depends on your marketing strategy, which is created by NFT experts who build a community of users, reap numerous influencers, leverage content marketing, and use social media to encourage more bids. Book My Free NFT Marketing Consultation. million : Source. million : [link].

Paid Content 131

Paid Content Digital Asset Management Advertising Agencies Paid Search Agency 131

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

SEPTEMBER 27, 2019

Does marketing AI feel too buzzwordy to you? But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? According to eMarketer, 70% of business leaders expect marketing AI to be critical for the future success of their businesses. Get A Free Consultation.

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Marketing AI Paid Content Paid Search Agency Advertising Agencies 103