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5G-powered future of OTT entertainment and advertising: What is on the horizon?

ClickZ

30-second summary: Population growth in the world is a steady trend, so the number of mobile users is growing respectively. Increased mobile network loading requires improved tech capabilities and that’s when 5G shines the best. CTV/OTT entertainment and advertising are the principal beneficiaries of 5G implementation.

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Why the time is right for augmented reality (AR) in marketing

ClickZ

Gen Z is already using AR on a regular basis through filters and lenses on popular platforms such as Snapchat, Instagram and Tik Tok, while Google is integrating AR into mobile search, starting with its popular 3D animals feature. With 100 times the bandwidth of 4G, 5G will enable ultra-low latency and the ultimate connectivity of devices.

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When will 3D, 360-degree, and VR revolutionize social video ads?

ClickZ

There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. Some smartphones are already 3D enabled in anticipation of consumer demand, and we’re seeing the emergence of 3D photo posts already on Facebook.

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In the Age of 5G, Is Privacy Just A Myth?

Martech Advisor

5G internet is a quantum leap in terms of bandwidth, connectivity, distribution, and mobile experiences. While marketers are enthusiastic about presenting rich content and innovative advertising opportunities, concerns are rising over consumer data privacy. What is 5G Internet and All the Hype About?

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5G's Impact on Marketing in 2020: Trends and Predictions

Martech Advisor

Demand surge in 5G mobile devices. This means there will be a high demand for 5G-enabled smartphones. This changing behavior will require brands to rethink their mobile experience. Google Chrome’s mobile app has already started notifying users if a website is slow to load. IoT and Advertising.

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Your Consumer Is the New CMO

Martech Advisor

But now she’s more likely to see it as a form of entertainment than a means to an end (and use a mobile app to navigate the mall). Advertisers have long held that if you listen to the market – by simply measuring what it buys or doesn’t buy – the consumer will tell you exactly what it wants. Digital Resources.

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Shortfalls of Using ABM Platforms for Programmatic Advertising

DealSignal

Global losses to ad fraud were $35 billion in 2020 and according to the World Federation of Advertisers, that number is expected to grow to $50 billion by 2025. What is Programmatic Advertising? Before we dive in, let’s define what programmatic advertising is. Before we dive in, let’s define what programmatic advertising is.