Martech Advisor

DECEMBER 11, 2019

Demand surge in 5G mobile devices. This means there will be a high demand for 5G-enabled smartphones. This changing behavior will require brands to rethink their mobile experience. Google Chrome’s mobile app has already started notifying users if a website is slow to load. IoT and Advertising.

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

Rain: The Growth Agency

FEBRUARY 26, 2018

Telling people you work in TV advertising can be exasperating. So, if you advertise anything at a slight premium, TV may actually be getting more efficient. You’d have to be lost at sea to not realize that consumers want more TV on demand, which is fueling Netflix and Amazon growth. I don’t.”

Cable 40

Cable Bundling Broadcasting Bandwidth 40

SnapApp

DECEMBER 5, 2016

If you don’t have the bandwidth to produce more content in-house, you could always consider hiring a team of freelance writers to support these efforts. About 53% of emails are opened on mobile devices. The takeaway: Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. The trick is to know how to improve.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100