Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Martech

FEBRUARY 20, 2024

Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Martech

SEPTEMBER 16, 2022

Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. During the pandemic, the company realized just how far behind the alcoholic beverages industry is,” said Judah Zeigler, VP of digital and e-commerce at Allied Beverage. “We Transformation at scale.

Work Management 136

Work Management Marketing Management B2B Sales CRM 136

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” It’s no secret: tech is a fast-changing industry.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Marketing Insider Group

SEPTEMBER 15, 2020

Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . Some may be relevant to B2C but not B2B. Pop-ups at local festivals, craft shows, industry events, or marketplaces are an awesome way to engage with your audience.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. LinkedIn: Tim Crawford (5.9K

Digital Transformation 126

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 126

Marketing Insider Group

SEPTEMBER 6, 2021

Choose a mic model in your price range, but make sure that it is built to capture clean, crisp vocals. This should include two critical parties: Your audience: Consider what your customers and industry consumers are looking for. Are you communicating with B2B or B2C customers? This starts with your microphone.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. For instance, you may only target 100 or fewer companies in a specific industry.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Oktopost

MARCH 4, 2024

The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Tomorrow People

NOVEMBER 25, 2021

Companies with a strong customer orientation lean in and take proactive steps to continually gather data from a diverse range of sources – both solicited and unsolicited. Traditionally, VoC programmes have long been recognised as a B2C affair because of the wealth of consumer data that B2C firms typically have access to.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Martech

MAY 10, 2023

It’s a guide for B2C marketing decision-makers looking for loyalty program software tailored to their brand’s needs. Our AI-based marketing platform and wide range of business services makes it much easier for marketers. Partner community : A closed community and portal dedicated to different types of official partners.

Work Management 101

Work Management Marketing Management Forrester Loyalty 101

Sana Commerce

JUNE 15, 2023

They offer a range of pre-built features and functionalities that can be customized to an organization’s needs and business goals. Highly specialized for B2B organizations, with standard B2C options. It is most popular with organizations with extensive B2C or design requirements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Onalytica B2B

DECEMBER 14, 2017

If we look at the engagement approaches as being on a spectrum ranging from truly organic to paid, content will come within the organic range, whereas product is more likely to be closer to paid. This engagement model works particularly well in the B2C space where products are more likely to be physical. Financial compensation.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Tomorrow People

MARCH 30, 2021

In loftier terms, what are you trying to change about your industry, your customers’ lives, or the world? Already well established in B2C, purpose is of growing importance for B2B brands. Again, this applies to B2B brands, not just to B2C ones. That is a functional thing that goes without saying.

Webinar Metrics 156

Webinar Metrics Branding Brand Identity Marketing & Strategy 156

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. The ones who just post… anything and everything.

Social Media 134

Social Media Media B2B B2B Thought Leadership 134

Marketing Insider Group

MARCH 18, 2021

Look through existing followers or purchasers and pinpoint the age range, locations, and interests you tend to capture with your offerings. B2C professionals, on the other hand, might zero in on more personal buying patterns and interests. Your company may be one of the thousands in the same industry, making it hard to stand out.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Hubspot

MARCH 23, 2021

Here, we'll explore typical marketing budgets, as well as marketing budgets by industry, so you can determine how your budget matches up against competitors. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%). Industry is a major factor, as well.

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Engagio

OCTOBER 11, 2021

Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. And the emphasis on leads over account-based is probably even more prevalent in some industries that are not typical early adopters of new tech.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Oktopost

NOVEMBER 14, 2022

It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy.

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

Conductor

DECEMBER 21, 2021

Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 That’s why the most successful B2B and B2C brands are taking every possible step to improve their CX and boost conversion rates, average order value, annual recurring revenue, and customer loyalty. trillion in 2020.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

ClearVoice

FEBRUARY 3, 2021

Native content in industry publications. Many companies have a B2B side and a B2C (business-to-consumer) side. B2B and B2C e-commerce example. For example, B2C travel platforms do this based on the number of rooms selected in the dropdown menu. Business-to-business content marketing: types of content. Case studies.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Sana Commerce

MAY 12, 2022

In a marketing context, two of the most common types of business models are B2B (business-to-business) and B2C (business-to-consumer). A B2B company largely targets an audience of other businesses, while a B2C business largely targets individual consumers. B2B vs. B2C e-commerce: What are the biggest differences?

Lead Ranking 52

Lead Ranking Sales Qualified Leads Ideal Customer Profiles Marketing Qualified Leads 52

Martech

MARCH 28, 2023

What that means is that as the industry gradually weans itself from cookie-tracking, other ways of understanding customer behavior and the customer journey become paramount.” Is the industry prepared for this privacy-driven environment? At the same time, they expect you to respect their privacy. Get MarTech! In your inbox.

Privacy 84

Privacy Conference Marketing Management B2B 84

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Sana Commerce

OCTOBER 5, 2023

Tailoring the search algorithm to understand industry-specific terms ensures precision and relevance. Personalization in B2B Personalization isn’t exclusive to B2C e-commerce. Imagine a distributor looking for a specific component in a huge inventory full of technical properties.

Merchandising 52

Merchandising B2B Cross-Selling Bundling 52

Webbiquity

JUNE 15, 2021

No wonder building an email list remains a priority for businesses of every type and industry. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. These are perhaps one of the most powerful lead magnets for businesses in every industry. The potential is endless.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

ClearVoice

FEBRUARY 8, 2021

A product description is a piece of writing that conveys the features and benefits of a product, ranging from basic facts to stories that make a product compelling to an ideal buyer. What is a product description? Product descriptions commonly include… Physical product details and features. To build trust in your products and brand.

Product 119

Product Ad Frequency Fulfillment Top of Funnel 119

B2B Marketing Directions

JULY 5, 2020

This survey addressed a wide range of issues relating to the impact of COVID-19 on marketing, but it also asked specific questions about how the pandemic had affected company sales and profits in the two months preceding the survey, and what sales and profits would look like 12 months after the survey. reported profit declines of 20% or more.

Research 98

Research CMO Verticals Customer Surveys 98

ClickDimensions

FEBRUARY 28, 2023

This type of approach utilizes Marketing Automation to facilitate and improve customer journeys which are personalized, engaging and should be used in both B2B and B2C industries. For instance, job title, industry, aims and so on.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Content4Demand

SEPTEMBER 28, 2022

The best agencies will have access to a battery of writers well versed in your industry, your solutions and your audience. Investing in an agency rather than a writer gives you access to a broader range of talents. Those new angles are likely to come from content producers with experience gleaned from additional clients and industries.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 92

xiQ

JANUARY 30, 2023

The Big Attrition The high turnover rate in the sales industry is causing significant disruption for businesses, as 40% of buyers and salespeople are constantly switching jobs. B2B buyers have developed high expectations for access to information and personalized experiences, due to their experiences as consumers in the B2C realm.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

B2B Marketing Directions

FEBRUARY 11, 2023

The state of AI in 2022 - and a half decade in review (McKinsey & Company) Source: McKinsey & Company This article discusses the major findings from the 2022 McKinsey Global Survey on AI Survey produced 1,498 responses Survey respondents represented "the full range of regions, industries, company sizes, functional specialties, and tenures."

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

B2B Digital Marketer

FEBRUARY 15, 2024

Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and the critical role of data in understanding consumer behavior and driving successful marketing strategies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

LeanData

MARCH 10, 2022

In short-form episodes, listeners learn how Chief Revenue Officers and others from the B2B SaaS, Business Services and Communications industries integrate data, technology, people and processes to expedite demand generation and increase recurring revenue. Judgment born from experience, and experience born from bad judgment.

Ideal Customer Profiles 96

Ideal Customer Profiles Generation Demand Generation Agencies Class 96

The Lead Agency

DECEMBER 6, 2021

While e-commerce used to be primarily used for B2C buying and smaller, less involved purchases, B2B buyers are more confident than ever in making large purchases online – even with new businesses. Businesses with an understanding of the top B2B trends that are impacting the industry are best positioned to outpace the competition.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118