ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. For example, imagine you run an e-commerce store that sells outdoor camping gear.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Sprout Social

JANUARY 26, 2023

Through Google search? Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Think about your favorite store or business. How did you find it? While walking by?

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Conductor

DECEMBER 21, 2021

Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 That’s why the most successful B2B and B2C brands are taking every possible step to improve their CX and boost conversion rates, average order value, annual recurring revenue, and customer loyalty.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. Customers are more likely to engage with authentic brands because they have a clear idea of what a brand is all about. Timeline Achieving your business goals sounds great, right?

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Simply put, personalized marketing uses customer interests and behavior to personalize the buying journey from start to finish. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Martech

AUGUST 12, 2021

A loyalty boom for David’s Bridal using mobile wallet technology. Their legacy printed coupon system was complicated for both their customers and store associates. They went with Popwallet, a mobile wallet marketing platform that provides a range of customer experience management tools integrated through Apple Wallet and Google Pay.

Paid Search Agency 112

Paid Search Agency Work Management Marketing Management Advertising Agencies 112

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. Because today we operate in an environment of the empowered customer.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Always begin with Google Analytics and get your tracking set up for your website.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Martech

AUGUST 6, 2021

Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. For example, in-store QR codes, and the conversational chatbot can be used by businesses to persuade customers to give crucial first-party data that can be leveraged for targeted marketing and audience building.

Paid Search Agency 144

Paid Search Agency Ads Enterprise Management Marketing Management 144

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. All these digital features have now come to out-of-home.” Why we care.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. A buyer persona is a detailed profile of a company’s ideal customer. Sometimes, knowing your customers can enact social change as well as increase brand affinity.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Contently

JANUARY 24, 2020

The most impactful KPIs aren’t just magically measured by Google Analytics. To prove ROI, your content goals should ladder up to the things your CEO cares about: new business (revenue generated by new clients), customer retention, and loyalty (getting your existing clients to keep spending more money with you).

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Again, this tool is not just for B2B but also B2C.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Exo B2B

MARCH 6, 2024

The answer from GEMINI (Google) Tips for an effective B2B blog : Define your goals and audience: What do you want to achieve with your blog? Generate leads, increase brand awareness, build customer loyalty? Promote and distribute your content: Offer a regular publication schedule to build reader loyalty.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Tomorrow People

NOVEMBER 21, 2017

And it’s not just B2C brands who are embracing real-time content marketing either. The simplest argument in favour of building real-time content into your strategy is that customer engagement skyrockets. 56% said it increased customer satisfaction and positive brand sentiment. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Integrated B2B

AUGUST 26, 2020

Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies. Therefore, loyalty must be the way. Was it ever true?

Acquisitions 52

Acquisitions B2B Loyalty B2B Sales 52

SalesIntel

JULY 13, 2021

Unlike B2C (business-to-customer) strategies, B2B tactics need to consider the various stakeholders who impact the purchase decision. The Key Differences Between B2B and B2C Marketing. It’s not uncommon for an FMCG business to boast ten to twelve different customer segments. B2B buyers are more rational.

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

Biznology

JANUARY 16, 2017

One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. What does your B2B marketing program have to do with your customer retention strategy?

Pricing 80

Pricing Price Loyalty Forrester 80

Net-Results

MAY 26, 2021

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. The importance of content for customer retention and loyalty. ContentMarketingInstitute.com.

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

Contently

MAY 26, 2020

Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice—driving continuous demand and making the sales process much easier. ” These keywords are likely to attract people who are good customer fits for Contently.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Stevens & Tate

JUNE 9, 2023

Building lasting customer relationships is one of the key challenges affecting most companies in today’s business landscape. Many are now investing more into their customer touchpoints by visualizing the customer journey, boosting customer satisfaction, and providing a seamless experience before and after purchase.

Marketing & Strategy 79

Marketing & Strategy Marketing Automation Services Touchpoints Customer Satisfaction 79

Martech

JULY 13, 2021

In the past, Driscoll’s approach to digital had been based on storytelling and loyalty. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Merkle to acquire CX agency LiveArea . Rajan wrote.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Lead Ranking Lead Scoring 120

Martech

APRIL 25, 2022

Miriello’s role is focused on growing the digital department which includes e-commerce and will soon include B2C apps and marketplaces.The brand’s inspiration was based on a trip the founder, Paola (Paul) Dini, took to Maine. Better search & discovery equals improved customer experience. Fully 94% of U.S.

Merchandising 102

Merchandising Marketing Websites Customer Satisfaction Rules 102

Scoop.it

NOVEMBER 27, 2018

Customer Retention. Increasing customer retention and loyalty is a game changer for B2C brands. B2B enjoys built in retention due to multi month contracts, while B2C have much shorter relationships with customers. Start tracking these metrics today to boost revenue and grow your customer base.

Top of Funnel 79

Top of Funnel Content Marketing Multi-Channel Paid Search Agency 79

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. It may be your brand proposition or your insights, but whatever it is, we can consider it to be content, and your prospective customers want more of it.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Oktopost

MARCH 5, 2019

Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. B2C is rife with great examples of real time marketing. Tip: Note below how Microsoft specifically calls out Amazon and Google. If anything, you’re in a more strategic position to benefit, because you can go deeper with your customers.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Litmus

APRIL 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

Email Marketing 70

Email Marketing Paid Search Agency Webinar Metrics Top of Funnel 70

Outbound Engine

DECEMBER 4, 2019

For example, a customer that needs nurturing requires a different message than someone ready to buy. 76 percent of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. Respond the best you can without provoking an already unhappy customer.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Content Standard

APRIL 2, 2019

We focused our advertising budget on Facebook and Google after learning these were the top two channels for daily usage and school research. Research by the Content Marketing Institute (CMI) shows that 81 percent of B2C marketers are concerned with creating content that builds loyalty. Image attribution: Robert Bye.

Research 105

Research Content Marketing Paid Search Agency Content 105

Outbrain

JANUARY 12, 2023

Demand generation for B2C. Demand generation is a popular and effective B2B marketing strategy to drive awareness and interest in a brand, product, or service, with the ultimate goal of customer acquisition and long-term engagement. Remarketing on Google, Outbrain, and social media will help you capture those end-of-funnel conversions.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

chiefmartech

SEPTEMBER 5, 2021

Zensors — “Google Analytics for the physical world” Storylane — deliver personalized product demos for prospects. Goodkind — video messaging for B2C teams. Lago — no-code tool for segmenting and syncing customer data across channels. Tablevibe — customer loyalty via QR-code-based surveys for restaurants.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Marketing Graham

MARCH 30, 2020

The tips are a mix of B2B and B2C; some will hit the mark, some will not. For example, Google Remarketing will place online display adverts in front of your website visitors (if they land on a Google Network website). 5) Make existing customers feel valued (virtual hug). 4) Nurturing – after contact. Yes, it does.

Planning 52

Planning Marketing Budget Paid Search Agency B2B Sales 52

Hubspot

APRIL 11, 2019

Competitors like Google soon followed with devices like Google Home, and consumers responded enthusiastically. While Alexa is becoming increasingly integrated with business tools , it is still primarily a household feature, so it makes the most sense for B2C businesses. To learn more, keep reading.

Planning 75

Planning Amazon Marketing Management Loyalty 75

Navigate the Channel

APRIL 20, 2023

Many powerful B2C brands could be characterized as extroverted (although we see Patagonia and Apple brands as introverted), whereas highly specialized B2B brands would be more introverted. Thinking brands tend to be operationally and even fiscally successful; feeling brands tend to have highly loyal, even fanatical, customers.

Personalization 65

Personalization Branding Brand Identity Lead Ranking 65