Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey
Trade Press Services
MARCH 4, 2024
Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. This builds a loyal following of buyers.
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