Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Try long-form content like eBooks and white papers. What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Lead Magnet Examples for B2B Marketers.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. How White Papers Work.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? A #B2B Email Pre-Flight Checklist Click To Tweet. Is that offer specific & tangible?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Trade Press Services Newsletter

MARCH 2, 2023

To help your computer run smoothly, clear out the trash folder, browser data, downloads folder, cache, and junk mail. Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper.

B2B 130

B2B CAN-SPAM Press Click Rate 130

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Everything Technology Marketing

JUNE 27, 2013

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Download the new B2B Content Marketing Report to find out. For more details and charts, please download the full report above.'

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Their interactions might involve downloading content offers or attending webinars.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Zoominfo

MARCH 24, 2021

For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. So, what does list churn have to do with B2B marketing data? For instance, the CEO who downloads your whitepaper might not appreciate getting an email notification to download the same document. The short answer—a lot.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). This year marks the 20th anniversary of Facebook. Get MarTech!

Social Media 79

Social Media Media B2B Advertising Agencies 79

DivvyHQ

AUGUST 16, 2022

Data is the backbone of everything we do as content marketers. But you may not have the benefit of a large amount of content consumption data to guide and inform your content strategy and planning.

Planning 90

Planning Content B2B Marketing Report 90

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Designing Takeaways and Downloads. These B2B content marketing piece s often require a significant investment of strategizing and resources.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel? Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. 72% of B2B Buyers quote timely response to inquiries as a key factor in vendor selection via @spearmktg. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. What makes this B2B content marketing piece excellent?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Informative B2B Emails. Read more: B2B email marketing and lead nurturing – planning tips. Newsletters.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Launch Marketing

JUNE 15, 2022

But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Download our free B2B Buyer Personas eBook filled with everything you need to know to craft and utilize buyer personas. Almost 90% of B2B marketers use content marketing because it works.

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Let’s delve into the complexities of converting B2B leads into MQLs. Adapting to Change: The B2B landscape is constantly evolving.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Oktopost

OCTOBER 1, 2021

Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. However, in the world of technology and business services, most B2B companies are up against a dense field of competitors. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Why Your B2B Needs a Brand Strategy.

Template 62

Template Brand Identity Branding Marketing & Strategy 62

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Download our B2B Product Launch Toolkit! The post Create the Perfect Marketing Plan for a B2B Product Launch appeared first on Launch Marketing.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

BOP Design

JANUARY 13, 2021

For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. In this blog, we discuss essential website features that will maximize conversion rates on a B2B website. Read more: What high converting B2B websites have in common. Clear CTA.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Sana Commerce

FEBRUARY 19, 2023

The perfect marriage of B2B e-commerce and EDI What is EDI? Where does B2B e-commerce come into play? B2B e-commerce lets you display different types of supporting product content, like spec sheets, images or videos. B2B e-commerce is more than a sales portal or computer language like EDI.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Martech

NOVEMBER 19, 2021

Good morning, Marketers, the B2B playbook is expanding. B2B marketers are finding their contacts on channels traditionally associated with consumer marketing. But just because the playbook has expanded, doesn’t mean that the goals for B2B marketers have altered significantly.

Work Management 93

Work Management Marketing Management B2B Paper 93

Martech

JUNE 28, 2022

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check. We know the facts.

Marketing Automation Services 103

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 103

Sana Commerce

AUGUST 24, 2023

For B2B businesses that sell online, e-commerce returns management is a crucial component of the customer experience. According to the latest B2B Buyer Report , which collates results from over 1000 B2B buyers across industries, a third of all orders placed online include order errors.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

BOP Design

JANUARY 15, 2021

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Now, more than ever, your B2B website is the vital core of your brand communications. You’ve got form completions, quote requests, white paper downloads, and chats – now what?

Marketing Websites 119

Marketing Websites B2B Paid Search Agency Top of Funnel 119

Sana Commerce

MARCH 28, 2022

The benefits of B2B e-commerce can be wide-ranging. Whether you’re a seasoned e-commerce expert or just beginning your journey towards digital transformation, it helps to know how adopting B2B e-commerce can help with your overall strategy. Quick Recap: What B2B buyers really want . New | 2022 B2B Buyer Report.

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Plus, checklists work for both B2B and B2C businesses.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Sword and the Script | B2B

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Each survey polled at least 800 people making B2B purchases. The “sea of sameness” isn’t new.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71