Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

The Point

APRIL 22, 2020

A well-written abstract can make any content asset sound good, but whether the person who downloads that asset ultimately engages with sales has more to do with how much the content delivers genuine information of value, information that positions your brand as a trusted resource. Place leads immediately into nurture.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Anteriad

JANUARY 3, 2023

It provides targeting for users who have demonstrated intent through actions like product searches, website visits, white paper downloads and more. There are two types of sources of intent data: Internal and External. External intent data External intent data comes in two forms, second party and third party.

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

Rev

FEBRUARY 28, 2023

For example, intent data can overemphasize “window shoppers,” lookie-loos who are only checking things out because they cost little to nothing. Sure, a prospect downloaded a white paper or attended a webinar in exchange for a live email address, but those actions could be lightweight indicators of actual readiness.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Content Standard

AUGUST 31, 2021

A CTA encourages a prospect to take a specific action—like downloading a free resource or registering for an event—while engaging with your content. Graphic CTAs—like banners and buttons—may invite visitors to download free resources or sign up for demos.

Top of Funnel 100

Top of Funnel Best Practices Newsletter Banners 100

Outreach

JUNE 4, 2019

Both B2C and B2B sales may employ outbound sellers. The difference primarily lies on the target customer: outbound B2C sellers engage individual end consumers while their B2B counterparts engage corporate buyers, each having multiple decision makers. These actions demonstrate interest but not all active users end up as inbound leads.

Ideal Customer Profiles 85

Ideal Customer Profiles Sales Qualified Leads Cold Calling Classified Ads 85

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. Establish intent scoring: Assign scores to prospective opportunities based on their demonstrated intent signals, allowing for prioritization and personalized engagement.

Lead Ranking 212

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 212