The Future is Now: How AI is Reshaping Modern B2B Marketing
Marketing Insider Group
JANUARY 8, 2024
Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.
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