Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Webbiquity

MARCH 17, 2017

What is a Sales Funnel? Sales funnels are everywhere. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. This is the power of a sales funnel that’s ultimately designed to get sales.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

KoMarketing Associates

AUGUST 31, 2022

When B2B marketers think of a conversion, usually we’re thinking of the final purchase. You’ve moved prospects through the sales funnel and they’re finally ready to buy or maybe book a demo. . These include events like ad clicks, ad exposure, app removes, file download, and site search.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. Let’s take a closer look.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team? Optimizing your funnel based on this difference maximizes your ROI. Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Sana Commerce

AUGUST 24, 2023

For B2B businesses that sell online, e-commerce returns management is a crucial component of the customer experience. A poor returns process can tarnish your business’s reputation and erode trust with valuable clients, not to mention lead to profit losses, inventory mismanagement, and increased operational costs.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

The Point

FEBRUARY 14, 2018

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads. But what if the insight gained from these technologies is unwelcome news, namely that people are downloading, but not actually consuming, marketing content? People Don’t Read Your White Papers.

Paper 193

Paper Demand Generation Agencies Lead Scoring Lead Ranking 193

KoMarketing Associates

OCTOBER 17, 2017

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. BTW: Are Your Sales and Marketing Teams Aligned? You’ll also use your customer personas to guide future marketing and sales efforts.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition. Engagement.

Sales Management 111

Sales Management Lead Nurturing Lead Scoring Lead Ranking 111

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage.

Case Studies 83

Case Studies Case Study Studies Buy 83

Envy

MARCH 4, 2021

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results. B2B lead nurturing isn't a "nice to have" anymore. Seek out funnel leaks and work to plug them.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Martech

MAY 3, 2023

As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey.

Top of Funnel 99

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 99

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. Gathering Leads for Sales.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. And this problem drives a deeper wedge between marketing and sales. The Bottom Line: When marketing gathers up new names from contact forms and dumps them over to sales, no one wins.

Lead Ranking 268

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 268

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right? Accessible.

Sales Qualified Leads 360

Sales Qualified Leads Lead Scoring Lead Ranking Leads 360

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand?

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Must Read: How to Collect B2B Intent Data?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). Sales for new customer wins. Is it strategic?

Social Media 86

Social Media Media B2B Advertising Agencies 86

Conversica

JULY 27, 2022

What Is B2B Sales? What Is B2B Sales? Business-to-business (B2B) companies sell their products and services to other companies rather than individual customers. Under this economic model, B2B sales are the transactions between two businesses. B2B vs B2C Sales. B2B vs B2C Sales.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

Marketing Automation Services 111

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 111

Webbiquity

AUGUST 1, 2023

But organizations typically seek to accelerate this process as much as possible. To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Sites like Inc., Slate, and Thrive Global regularly publish syndicated content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Having ICPs clearly defined helps your sales and marketing teams to understand which businesses would make great prospects.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. Examples of empathetic B2B companies.

Paid Search Agency 285

Paid Search Agency B2B Sales Marketing & Strategy CMO 285

Sword and the Script | B2B

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. More people are involved in today’s buying process as well, with executives playing a greater role than in the past.”. Each survey polled at least 800 people making B2B purchases.

Sales Cycle 74

Sales Cycle B2B Sales Studies Marketing Management 74

Marketing Interactions

AUGUST 15, 2021

The sales folks who answered the post leaned toward the feeling that their time was valuable, and they weren’t inclined to waste it on those not ready to buy. And, before you start yelling that you “have” to send everyone to sales, I’ve heard this antiquated notion shared by marketers in a variety of companies. Lack of Agreement.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. How White Papers Work.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Navigate the Channel

NOVEMBER 22, 2022

You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. B2B lead nurturing is the process of building strong relationships with your current or potential customers. It’s a process much more in-depth than simply looking to generate new leads.

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

The Point

OCTOBER 8, 2015

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. Unfortunately the budget for the campaign got cancelled, so I emailed the rep, told her the bad news, and that I would continue to keep her company and product in mind for future needs. A sales rep should be selling, period.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 78

Marketing Management Vendors Studies Top of Funnel 78

Biznology

FEBRUARY 25, 2020

B2B lags in digital. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. But they’ve noticed that B2B digital experiences aren’t keeping up with their expectations.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

FunnelEnvy

FEBRUARY 19, 2024

Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. At Funnel Envy, we’re used to dealing with that complexity. Reach out if you have questions.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Outreach

APRIL 20, 2020

Our advice (detailed by Brooke Simmons here ) is for sales reps to acknowledge the situation and become a trusted advisor that collaborates with the buyer - and doesn’t pitch. Bombora just published an extremely informative analysis on COVID-19’s impact on B2B (you can read the whole thing here ). Collaboration with Bombora.

Intent 102

Intent B2B Sales Activities Bombora 102

ClickZ

JULY 19, 2019

Personalization in the B2B world is far behind its B2C counterpart. But let’s take sales for example — imagine if a CRM were able to offer sales teams a complete, cohesive overview of the customer. Disconnected sales tools attempt to create a complete customer view, but lack the intelligence to analyze the collective data.

CRM 75

CRM Forecasting Personalization Tools 75

SnapApp

JANUARY 24, 2019

Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. Nearly every B2B marketer is competing for the attention of the same prospects. Top of the Funnel. Let’s get started.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111