KoMarketing Associates

NOVEMBER 17, 2021

However, most respondents (37%) cited “insufficient experience” as the reason why their company is not using ABM to its maximum effectiveness. Finding B2B Marketing Success with ABM. In regards to engagement, webinars (53%) have yielded the best results for B2B marketers focused on generating qualified leads.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

KoMarketing Associates

JUNE 30, 2021

Tracking B2B lead generation metrics is important for B2B marketing – of course. But it applies to B2B marketers’ decision-making, too. And while most B2B marketers know “more is NOT better” when it comes to data, many of us are still conflicted about which B2B lead generation metrics to track.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. This is where we see a lot of companies failing.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

JUNE 25, 2019

Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. While these won’t work for everyone, they do have the potential for many organizations to reach and engage with more of these target audience. Why not include it in your B2B marketing strategy? Company news announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

DECEMBER 8, 2015

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. Demand Generation. 76 percent of B2B buyers use three or more marketing channels for research. source ). >. Content Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. In order to send emails that your target B2B audience actually wants to open, consider the following five formats.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

MARCH 10, 2014

What elements of the B2B vendor site were most valuable? Our goal was to validate what B2B marketers were doing right, what they needed to improve, and hopefully help guide the B2B online marketing experience moving forward. The B2B buyer expects to qualify a vendor in a straight-forward process. Want to learn more?

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

APRIL 18, 2014

There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Here are some assumptions that many marketers and other professionals take as fact with in the B2B marketing industry that aren’t always true. B2B Marketing is Boring. B2B marketing isn’t boring at all.

B2B Marketing 120

B2B Marketing B2B Verticals Demand Generation Agencies 120

KoMarketing Associates

FEBRUARY 24, 2014

This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! Of the total B2B buyers surveyed, 66% said a slow site would cause them to leave the site immediately. B2B buyers do no have time for hourglasses.”. “I B2B Buyer Survey Results. Slow loading is the greatest sin.

Vendors 120

Vendors Customer Surveys B2B Search Engine Marketing 120

KoMarketing Associates

NOVEMBER 6, 2014

One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 94% of B2B Buyers Conduct Research Before Spending ( link ). Incentivize.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

KoMarketing Associates

MARCH 18, 2014

Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. Position2 states that the average email ROI for B2B marketers is a respectable 127%.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

JANUARY 21, 2014

As companies look more towards social media to engage new and existing customers, it is important to understand what options are available for social advertising. In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JULY 24, 2018

The image / call-to-action graphic would have copy that says something like “Find out why 78 percent of B2B content marketers fail”. A few companies, like Drift , have actually removed all their opt-in forms. In fact, interactive content may be one of the best lead generation tools available to B2B marketers.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). And yet, many B2B marketers have still held back from adopting ABM. If you’ve never done an account-based marketing program before, it’s wise to start small.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

AUGUST 8, 2017

Are you seeing any differences in how B2B marketers are approaching social vs. B2C? “We As a broad generalization, we find that B2B marketers can have a different perspective on goals than B2C marketers. The B2B marketer is more interested in drawing a prospect deeper into the funnel using social.”.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. B2B buyer personas become critical in connecting the dots of this process. What Are Buyer Personas?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. However, alignment is not always easy to achieve. When marketers were asked what they need most from sales, the top answer (30 percent) was consistent use of systems.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. LinkedIn Account Targeting.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. The Shopping Campaigns mainly surround a company’s online store as a whole, instead of a concentration on specific products, like the PLAs. Shopping Campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 21, 2015

The mix of versatility and utility is why I associate the color black to project management, a skill set I think B2B marketers will increasingly need in the next few years. The rise of virtual companies, distributed teams, and flex scheduling will make efficient workflows and clear communication more necessary than ever. Foundational.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

KoMarketing Associates

NOVEMBER 19, 2015

Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and other confounding red tape. More Substance, Less Fluff. What Do They Say?

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

KoMarketing Associates

NOVEMBER 17, 2015

There are many companies with a B2B focus that don’t have an e-commerce presence. That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience. Below are some of the areas where all B2B companies could learn from e-commerce businesses.

B2B Marketing 120

B2B Marketing B2B Lead Ranking Word of Mouth 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. LinkedIn (87% vs. 83%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

APRIL 12, 2016

When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients. While I eventually left that company to work on my own, hindsight is, as always, 20/20. Set Expectations.

B2B Sales 120

B2B Sales B2B Marketing B2B Marketing Proposals 120

KoMarketing Associates

SEPTEMBER 11, 2015

No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. Social media can work for almost any company, provided that they are using the right platform(s). Social Media Scheduling.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

FEBRUARY 18, 2016

Take lead generation, for example. MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: Leverage (the Right) CTAs. Dig into Search Queries. Clearly not.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

JANUARY 12, 2023

When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week. We’re starting the new year by sharing the news that KoMarketing is now a Walker Sands company. Expanding Our Integrated Marketing Capabilities.

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259

KoMarketing Associates

SEPTEMBER 12, 2016

Let’s take a look at using Twitter for B2B marketing leads: 1. Kissmetrics says targeting power users – those who are 86% more likely to send tweets and twice as likely to follow more than 20 brands – can help build your MQLs. Your marketing qualified leads will display interests that are congruent with your company.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120