Should Your B2B Company Be On Instagram?

KoMarketing Associates

When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms. Company Culture.

Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. At face value, the results, due to be published in a report this June, paint a somewhat dim picture of the state of B2B marketing. B2B marketing leaders need to realize that technology alone does not drive change.

Top Link Building Techniques for B2B Companies (Infographic)


Conference sponsorship – While this can an expensive route to take, this technique not only helps you earn quality backlinks to your site but also opens up the opportunity to form a long-term partnership with companies within your industry. Guest post by Harris Myers.

B2B Marketing Automation Software for Fast Growing Companies


Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. According to Forrester , 74% of B2B buyers find buying from a website more convenient and 59% would rather not interact with salespeople as their primary source of research. For the fast-growing company looking to take that next step in conquering the world, the script is familiar.

The Sales Enablement Handbook

team to the wider company. 1% Sales Enablement Practitioners Other Companies | +1 484-302-0110 1. which impact on sales management, and 40% of companies are using some of them. Company’s. The Sales Enablement.

Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. Through natural laws of inertia, companies can become insular because of data. This use of artificial intelligence can be harder to achieve in certain B2B markets.

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How could B2B marketers improve upon their LinkedIn ad strategies (e.g.,

How do you persuade big company executives that digital marketing is important?


Many of you no longer face this problem within your company, which is great. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie.

Where B2B Companies Stand With Marketing Measurement

B2B Marketing Directions

Measuring marketing performance is both a top priority and a persistent challenge for most B2B marketers. Respondents represented several industries and a wide range of company sizes (from less than $10 million to more than $1 billion in annual revenue).

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. Why It’s Noteworthy: Hootsuite’s Instagram exposes their followers to the company culture and core values.

How to Promote Your B2B Company Launch Using Digital Marketing

Launch Marketing

Preparing your tech company up to the point of launching it requires plenty of long hours, careful planning and hard work to make your big day seem effortless and polished. Social media has become an essential component of any marketing strategy these days, even for B2B companies.

5 Companies Doing B2B Video Marketing Right

KoMarketing Associates

That is a lot of video being watched and it’s time for B2B marketers to start taking it a bit more seriously. The good news is video isn’t exactly a “new” tactic and there are already some B2B organizations doing some great things. The company also does a nice job with their videos.

2016’s Most Prospected Companies By State


No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Your company announces new funding or new hiring initiatives? The Most Prospected To Companies” By State During the 2nd Half of 2016.

Selling Your Company on B2B Content Operations

Marketing Interactions

If the trend holds steady—which B2B marketers indicate it will—you’ll create even more content next year. Content has become almost as much of a product as the actual products and solutions your company provides to your customers. Building a Business Case for B2B Content Operations.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.

The Benefits of Centralizing Your MarTech Stack for Enterprise Companies


B2B Marketing Demand & Lead Generation Lead Nurturing Marketing StrategyCentralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other.

Company Shirts: Pros, Cons, & Tips

Lead Liaison

My office just received an order of company t-shirts that we intend on giving away to current and prospective clients, as well as wearing ourselves. Company shirts are a pretty standard category of “swag.” ” They can be used for employees (in both B2B and B2C businesses), current clients, and even prospective clients (read: marketing shirts). But are company shirts really worth the investment? The “Pros” of Investing in Company Shirts.

Growth Marketing Software Stack for B2B Companies

Lead Liaison

It’s our pleasure to present this stack to you in the hope that it helps your company either get up and running quickly or accelerate faster. For most companies focused on growth marketing, their sales and marketing team will be less than 10 people.

B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves?

Sales Lead Insights

Take a fresh look at your company's website. Does your Web site make it immediately clear what your company does and who it serves? Online marketing b2b website design

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

High-Growth B2B Companies Do 4 Things to Manage Marketing Performance

Marketing Insider Group

The post High-Growth B2B Companies Do 4 Things to Manage Marketing Performance appeared first on Marketing Insider Group. Marketing Strategy Allocadia B2B Marketing Blog ROI StrategyHow do you manage the performance of marketing?

Report: Most Loyal B2B Customers Value Reliability in Companies

KoMarketing Associates

Now, Part 2 is shedding light on what encourages existing customers to stick with a B2B provider over time. B2B marketers who want to acquire loyal customers may want to focus less on selling their products/services and more on their audience’s needs. The majority of respondents (65 percent) claimed that their greatest challenge in finding a B2B service is dealing with vendors/reps who are more interested in making a sale than solving their customer’s pain points.

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What’s in a (Company) Name? Why an Effective B2B Brand is Crucial!

Fusion Marketing Partners

B2B Brand Brand BrandingIn a recent article, Eight Critical Brand Health Questions You Should Be Asking, I shared the questions that you should […].

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Should your B2B Marketing Plan Include Company Personas?


Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). However, the company persona is a similarly powerful tool to tailor our messaging, and in order to develop it, we need more powerful data – detailed firmographic data.

Deepening B2B customer relationships with “the funnel beyond the funnel”


I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.

Funnel 201

How a B2B Technology Company Evolved Their Content Purpose

Type A Communications

December 14, 2017 by Carla Johnson In Silicon Valley there’s a large B2B software firm (yes, there are a lots of them…this is the point). This company sells different software.

Marketing Performance Benchmarks for Software/SaaS Companies


Today, for marketers at Software/SaaS companies, we compiled some key statistics from both reports, creating a one-stop shop of critical insights for two important digital marketing channels. This is especially true for companies that are using ABM strategies.

6 Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront with Thought Leadership

B2B PR Sense

The road to B2B thought leadership is littered with many failed attempts. Should you shy away from the forefront if your company focuses on behind-the-scenes work? You can succeed and become an outstanding thought leader in your industry, no matter how low-profile your company is.

B2B Companies Strive to Meet Higher Customer Experience Expectations

KoMarketing Associates

As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. B2B firms recognize the significance of increased buyer expectations.

Six powerful B2B marketing tactics you may be missing


There are so many great new techniques in B2B marketing today, it’s hard to keep up. A technique unavailable to consumer marketers, this one’s extremely valuable for B2B. In B2B, it’s about quality, not quantity. Companies like Stirista make this easy—and the payoff can be huge.

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

Marketing Insider Group

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers.

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7 B2B Companies Rocking Content Marketing

BOP Design

The benefits to companies who execute a well-crafted B2B content marketing strategy are a proliferation of new client leads, tools to nurture leads throughout the sales process, and building up the thought leadership and credibility of the company.

The Holy Grail of Data for B2B Technology Companies

HG Data

In your company video , you mention that HG stands for the Holy Grail of Data and that the mission of the company is to live up to its name. We refer to this data as technographics because it focuses on the hardware and software technologies companies use to run their business.

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights. B2B companies may have to come to grips with the fact they are living in their own digital information bubble.

Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things


The study revealed that doing hard things is just as relevant to the performance of teams and companies as it is to individuals. The Fastest Growing Companies Do Hard Things. At the end of 2016, we set out to study what drives growth at the fastest growing companies in the world. We wanted to uncover the characteristics that distinguish companies like those on the Inc. Today, we’re talking about the fastest growing companies.

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Diversity Is Not a Band-Aid: A Company Culture Overhaul

Modern B2B Marketing

I feel like sometimes companies get into trouble and then immediately appoint a woman into a new position to try and change the narrative,” she said. ” Appointing a single diverse board member in an otherwise non-diverse board will not turn your company around.

How to Start Generating Leads for Your B2B Company

Lead Liaison

The phenomenal power of the internet as an information gathering and sharing tool is very well pronounced in the grand scheme of B2B marketing. The post How to Start Generating Leads for Your B2B Company appeared first on Lead Liaison.