Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    For the past thirty to forty years, sales have focused on relationship building, methodology, and processes. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. One point I made in that blog is that it is ludicrous to generalize about how much B2B leads should cost. Guess what.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Only B2B

JULY 20, 2020

Firstly, let’s understand “what a Sales Pitch is”. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Eg 2 – Only B2B. Eg 1 – Google.

Telemarketing 139

Telemarketing Privacy Policies Demand Generation Agencies Wikipedia 139

BenchmarkONE

MARCH 1, 2019

B2B marketing is about engagement. From channel partnerships to word of mouth, you need to engage your audience to positively impact your sales. To earn engagement online, your B2B company needs to invest in SEO. Some research indicates that as many as 81% of B2B buyers refer to search during their buying process.

SEO 74

SEO B2B Marketing Work Management Marketing Management 74

Terminus

NOVEMBER 9, 2020

Us B2B marketers over here though, what do we get? Here’s our CEO, Tim Kopp, chatting with Growflare’s CEO, Matt Belkin, about what this means for Terminus customers and modern B2B marketing at large. How would a B2B marketer go about using psychographic data for their target account strategy? Well, GrowFlare figured that out.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

B2B Marketing Traction

DECEMBER 7, 2012

I think there is a use in B2B marketing for QR codes. ” From Wikipedia, the free encyclopedia. ” From Wikipedia, the free encyclopedia. Or, you pass a house for sale and, as usual, the flyers are all gone. Or, you pass a house for sale and, as usual, the flyers are all gone.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. This will further help the sales teams achieve their core bottom-lines. How to use data to improve B2B Personalization in 2020? Let’s explore the key to optimize B2B personalization in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Marketing Craftmanship

JULY 1, 2013

Thought Leadership is one of the most widely used terms in B2B marketing. Instead, you’ll know that your Thought Leadership is effective when the head of sales or new business development is nipping at your heels regarding the campaign’s progress. Thought Leadership Programs Must be Accountable for Business Outcomes.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Ledger Bennett

FEBRUARY 24, 2020

In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’. Sales and Marketing Alignment. But in reality, B2B marketers have been practising account based marketing for years.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Revenue/sales. Sales and marketing contacts.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Tony Zambito

JANUARY 30, 2012

Image via Wikipedia. I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. C-Suites are under enormous pressures to get it right the first time with regards to marketing and sales planning.

Lead Ranking 100

Lead Ranking B2B Peer-to-peer B2B Sales 100

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

APRIL 29, 2013

Photo credit: Wikipedia. E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. .

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

ClearVoice

FEBRUARY 4, 2020

To the contrary, our marketing generates revenue (book sales and event registrations)… roughly 1M+ visitors and 500+ qualified leads per year. It’s the mini-version of Wikipedia for your industry. It’s the mini-version of Wikipedia for your industry.' I’m a B2B marketer. Mine is down below. It doesn’t sell.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Let’s look at what’s new in B2B lists these days. A new direction in B2B lists. In other words, 50% of the skybox annual sales target was closed in a mere six weeks.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. This is actually good news for the B2B Marketer.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. .    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Traditional approaches in B2B retention marketing. How do you prevent defection?

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Tony Zambito

FEBRUARY 7, 2012

Image via Wikipedia. In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins. Organization Infrastructure.

Demand Generation Agencies 100

Demand Generation Agencies Wikipedia Demand Generation Buyer Personas 100

Exo B2B

MAY 16, 2018

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. As Mrs. Viera mentions, B2B companies have a major advantage in having less but sometimes bigger customers. Know your clientele.

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarming rate. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Marketing Insider Group

JUNE 2, 2010

The days of sending a list of contacts to sales is over. To sales, they are a waste of time. In the next post , I will list the actions you can take today to deliver targeted leads to sales. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

SnapApp

JANUARY 23, 2018

What makes jumping right into a more detailed answer difficult is the vocabulary used by the digital marketing and B2B space. I specialize in content creation for a B2B marketing SaaS platform to help inform and educate our audience and create multi-channel demand gen campaigns. What is B2B marketing? That’s B2B marketing. .

Work Management 48

Work Management B2B Marketing Marketing Management B2B 48

Markempa

APRIL 12, 2019

Wikipedia defines states, “the halo effect is a type of immediate judgment discrepancy, or cognitive bias, where a person making an initial assessment of another person, place, or thing will assume ambiguous information based upon concrete information.” What is the halo effect? It’s not just reaching out with an ask.

Demand Generation 67

Demand Generation Demand Effectiveness Generation 67

BOP Design

MAY 15, 2018

Especially for B2B marketing , automation should only be implemented where it provides real value. The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions. Streamline Sales & Marketing to Grow Revenue.

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Marketing Automation 55

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 8, 2018

According to Wikipedia: “At its height, the chain had 48 locations in thirteen states. Nevertheless, as publisher, his job, among other things, was to make tons of money by overseeing advertising sales and marketing of the weekly paper. On November 2, 2011, Syms Corp., At this, he was top-notch.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Convert

DECEMBER 2, 2020

As The Hill reported at the time, what they actually announced was that “Prime Day,” the biggest discount event on the mega-platform and which results in a massive sales surge for the company, would be moved from July to September. Jeff Bezos’s Net Worth from 1999 to 2018 ( Wikipedia ). What this meant, aside from $6.1b

Amazon 88

Amazon Curation Personalization eCommerce 88

DemandBase

MAY 12, 2020

For all their real (and necessary) value in filling their pipeline, that’s how many sales reps and marketers might view the webinar platform. It’s no secret: To win over new B2B customers, we increasingly have to deliver content that engages on an individual level. Old and stodgy? But that assessment would be unfair.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

ViewPoint

FEBRUARY 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. ” What would be the state of sales and marketing? Jim returns this month with another thought provoking article.

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

Tony Zambito

SEPTEMBER 1, 2011

Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    Closely correlated to social media fatigue, B2B buyers are looking for a garden hose and not a fire hose. . 

Wikipedia 100

Wikipedia Correlation Social Media B2B Sales 100

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Tony Zambito

APRIL 16, 2012

Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. Simply put – in today’s connected buyer world company marketing and sales systems can be broken and out of alignment with buyers.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.      Putting pressure on B2B leaders to adopt a buyer experience design orientation of their marketing, sales, and support capabilities. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100