ClearVoice

FEBRUARY 3, 2021

What is B2B? The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. B2B commerce can be for goods or services, and on just about any scale. Many companies have a B2B side and a B2C (business-to-consumer) side.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Sana Commerce

AUGUST 28, 2023

Thanks for your interest in the B2B Buyer Report. Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. And yes, even customers change Your B2B buyers are changing at surprising speeds. Goals can change.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. What is revenue generation?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Webbiquity

NOVEMBER 19, 2019

You come here for the latest trends and critical insights for B2B digital marketing. This is the ONLY sale we will run all year where you get to keep the discounted sale price for your yearly renewal rate. Just click the links above, make your choices, and save a bundle on the best martech tools. No coupon code required.

Tools 236

Tools Amazon Paid Search Agency Small Business Marketing 236

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. 99% found unique value in this B2B marketing strategy that they did not get from other channels. What is B2B Event Marketing?

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Zoominfo

NOVEMBER 5, 2018

Check out our tips for getting the most out of your next B2B data purchase. For a more in-depth look at selecting a data provider, check out the following blog posts: A Guide to B2B Data Sources. Try Before You Buy: B2B Data Sampling Strategies. How to Get More from Your B2B Data.

Purchase 154

Purchase Zoominfo B2B Bundling 154

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

DiscoverOrg

DECEMBER 4, 2018

If you sell services or technologies to the legal department, you’ll want to catch this: We’re partnering with author and sales speaker Jill Konrath to interview the Director of Legal Operations, Dana Huppert , at Synchronoss Technologies to dig into the pains and purchases of this role. Where do they research and get buying advice? …

Bundling 136

Bundling Buyer Personas Work Management Efficiency 136

B2B Marketing Exchange

MARCH 15, 2023

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. The 29 winners were announced in 14 categories during an exclusive cocktail reception at the 2023 B2B Marketing Exchange in Scottsdale, Ariz.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Full Circle Insights

DECEMBER 15, 2021

maker of comprehensive sales and marketing performance measurement solutions, announces today that the company is closing out 2021 with major momentum and is positioned for exceptional growth in 2022. Full Circle Insights® , Inc., We look forward to sharing more in the months ahead.”

Full Circle Insights 93

Full Circle Insights Marketing Attribution Enterprise Management Account Based Marketing 93

SalesIntel

JANUARY 7, 2022

Your sales team needs a boost, and you know that you should find some new leads. More companies are turning towards AI-generated leads to help their sales team achieve more, but is AI always the best way to go? . Myth 1: You Should Find a Sales Data Source With As Many Contacts As Possible. But where should you find them?

Lead Ranking 96

Lead Ranking Lead Scoring Automation B2B Sales 96

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Cross-sales increase the value of an average customer order.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

ClickZ

APRIL 14, 2020

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . Shopify, Magento, and BigCommerce recognize the importance of Google and Facebook in scaling retail sales.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Digital B2B Marketing

NOVEMBER 6, 2012

However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. All they see are leads.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Velocity Partners

NOVEMBER 29, 2023

So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. For complex B2B businesses, one common move is to try and make it easier for customers to buy by simplifying your offering. Just, y’know, for instance.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Buy 84

xiQ

MAY 6, 2020

Simply bundling up individuals into monolithic accounts adds insult to injury. CMOs, CROs, B2B Account Managers, ABM & Sales Leaders, Marketing and Sales Professionals MUST watch this webinar. Account-Based Marketing doesn’t cut it anymore. Does your content appeal to different personality types?

Account Based Marketing 86

Account Based Marketing Personalization Bundling ABM 86

Mereo

MAY 25, 2023

The issue becomes how your pricing model affects your sales team compensation plan. Also consider how bundling and packaging can impact price discounts and adjustments. What term of subscription do you offer? What risk of renewal or inflation do you want to bear as a company?

Pricing 36

Pricing Price Bundling Marketing Management 36

Digital B2B Marketing

MAY 3, 2012

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100

SnapApp

DECEMBER 20, 2018

Think Beyond Personas (B2B customers are B2C customers, too). Personas also distort an important reality of B2B marketing – there is rarely just one person making the buying decision. It might be wise to get them to answer a few sales-qualifying questions before you hand them over to sales. doesn’t mean they’re an MQL.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Hubspot

AUGUST 4, 2020

They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. Instead of buying individual products at once, consumers are able to pay one price for a bundle. Streaming Service Bundle. Vegancuts Snack Box. Image Source.

Bundling 92

Bundling Planning Work Management Paid Search Agency 92

ClickDimensions

SEPTEMBER 14, 2018

But for B2B marketers specifically, how do you optimize marketing automation to continually increase business-to-business marketing performance? One of the most beneficial things about a marketing automation solution is the variety of essential marketing features bundled into one piece of technology. Here are some of our top tips: 1.

Marketing Automation Services 79

Marketing Automation Services Marketing Automation Automation Optimization 79

Martech

NOVEMBER 5, 2021

This feature is only available to those of you with Prime or Ultimate pricing bundles. With only 18% of B2B marketers reporting adoption of AI driven personalization according to “The State of Artificial Intelligence in B2B Marketing” (Demand Metric, 2019), Marketo’s initiative is welcomed. . Sales Insight.

Marketo 104

Marketo Marketing AI Marketing Automation Services Privacy 104

Zoominfo

OCTOBER 5, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Sana Commerce

AUGUST 3, 2023

For B2B organizations starting out in e-commerce, revenue is one of the most important indicators of success. How to improve your e-commerce profit margins for success Create a break-even analysis Conduct a break-even analysis to determine the minimum sales volume needed to cover all costs and achieve a break-even point.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Cross-Selling Bundling 52

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Cross-sales increase the value of an average customer order.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Valasys

JUNE 1, 2021

As the capital market accelerates the move from analog to digital, crypto mining has started to play out majorly within the B2B Ecosystem. Also, marketers are interested in using cryptocurrency for real-time payments, foreign currency conversion, and automatic sales tax calculations. How Crypto Mining Will Impact B2B Ecosystem?

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Content4Demand

MAY 14, 2021

As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches. Are you registered for the new B2B Marketing Exchange event next month? Can’t make it?

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

PureB2B

MAY 30, 2022

Sales enablement is a continuous business development discipline that equips salespeople with the process, tools, and content to help them sell more effectively. According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. The role of SDRs in the modern B2B world can be overwhelming.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Valasys

JULY 2, 2019

On the 1 st of July 2019, Apurve released the medical Distributor Apruval Report, which ranked the top enterprises in the medical distribution dominion in terms of their B2B eCommerce performance. The rating scale categorized companies as superior, sufficient & average on the basis of their scores, as follows: 1.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Valasys

JUNE 20, 2019

Neuromarketing is a “Buzzword” in the marketplace these days & it has expanded its reach to encompass B2B dominion as well. Ideally, it is wiser to have either just 3 buying prices or to bundle costs into one. An Amalgamation of Neuromarketing & Inbound Marketing.

Inbound Marketing 61

Inbound Marketing B2B Marketing Optimization Conversion 61

Mereo

MAY 11, 2023

Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. Our solution management experts at Mereo independently researched 20 B2B software companies, including application and platform providers. Mereo came in as an objective expert,” Marshall said.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

FunnelEnvy

FEBRUARY 19, 2024

Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Best Practices for SaaS Landing Pages in 2024 to Generate Sales Focus on Early Wins Highlight Quick Value.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

markempa

AUGUST 18, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

Crimson Marketing

JULY 23, 2013

Train your sales team to have specialized knowledge in your vertical target. . Your sales force needs to comprehensively understand the rules and regulations to meet user needs. It may even make sense to bundle your product(s) into bigger solutions. Define your sales process. Key Points: 1. Identify your solution.

Verticals 100

Verticals Advertising Agencies Bundling B2B Sales 100

PureB2B

APRIL 29, 2022

Being tasked with the job of not just managing, but accelerating the sales funnel, is no mean feat. Read on to discover six techniques to foster successful B2B demand generation. that your sales team can convert into paying customers. Demand generation marketers are under immense pressure. Thought Leadership. Free Trials.

Demand 62

Demand Top of Funnel Marketing Management Effectiveness 62