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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?

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Best B2B Intent Data Providers

Only B2B

Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. I’d want to go over some intent data basics before we get into B2B intent data providers. Intent data is a bundle of data that reveals what a customer is engaged in. 5 Most Suited B2B Data Providers: 1.

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How B2B marketers can help sales overcome customer indecision

Martech

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. B2B buyers are dealing with FOMU, not FOMO Authors Matt Dixon and Ted McKenna analyzed more than 2.5 The fear of messing up (FOMU) is a major barrier for B2B buyers to pull the trigger on a purchase, no matter how compelling.

B2B Sales 125
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Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

In the evolving landscape of B2B e-commerce, staying competitive requires more than just a functioning online platform. The art of effective search & navigation Navigating a complex catalog is a challenge every B2B entity faces. Personalization in B2B Personalization isn’t exclusive to B2C e-commerce.

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Building on B2B Sales With Amazon Business

Navigate the Channel

percent of B2B product sales on U.S. percent, many B2B companies remain wary of using the online giant for business sales. Maybe it’s a perception of Amazon as a small-business enemy, or maybe it’s the realization that Amazon was a business saver during the pandemic, but B2B business owners are conflicted over Amazon’s value.

Amazon 65
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Prepare your B2B web store for 2023 holiday shopping

Sana Commerce

B2B web stores have customers who go online for holiday sales that they think are only available once a year. The importance of preparing your B2B web store in advance The holiday season holds immense significance for B2B organizations. Discover what modern B2B buyers really want. Read the 2024 B2B Buyer Report.

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How to Get More Value From Your B2B Data Purchase

Zoominfo

Check out our tips for getting the most out of your next B2B data purchase. For a more in-depth look at selecting a data provider, check out the following blog posts: A Guide to B2B Data Sources. Try Before You Buy: B2B Data Sampling Strategies. How to Get More from Your B2B Data.

Purchase 154