Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Marketing Insider Group

NOVEMBER 21, 2022

And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. 9 Biggest Event Trends Happening Now. Sustainability. The world is heating up – both figuratively and literally.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Top B2B Digital Marketing Trends for 2021. Evolve with your audience. Personalization. Remain adaptable.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Modern B2B

DECEMBER 5, 2023

This can include CRM data, website analytics, social media insights and audience insights. Job titles and roles Identify the key decision makers and influencers within your target companies. Pain points and challenges What keeps your target audience awake at night? Here are some of the main data points to consider: 1.

Buyer Personas 52

Buyer Personas Effectiveness Ideal Customer Profiles B2B 52

Stevens & Tate

MARCH 21, 2024

A well-crafted logo isn’t just a passing marketing trend. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. This trend highlights the importance of typography in establishing a brand’s identity.

Design 91

Design Trends Loyalty Impressions 91

Marketing Insider Group

NOVEMBER 30, 2022

Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience. The Importance of Digital Personalization in B2B Marketing offers perspective on why personalizing your marketing strategy to your audience is an investment that will continuously yield ROI for your company.

Trends 167

Trends Personalization Marketing AI SWOT 167

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Predictive analytics: Using AI to analyze historical data and predict future trends can help franchise marketers anticipate customers’ needs, optimize inventory management, and develop more effective marketing strategies.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Digilant

FEBRUARY 7, 2023

As the amount of time spent on social media platforms continues to increase, it’s more important than ever for advertisers to hone their paid social strategies and successfully reach their target audiences. Paid social media advertising boosts your brand by getting it in front of the eyes of your ideal target audience.

Paid Content 52

Paid Content Social Media Media Demographics 52

Martech

OCTOBER 4, 2023

Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data can help uncover topics that matter most to your target audience and inform personalization efforts. Please format this list in a bullet format. Keep it professional.”

Trends 139

Trends Mobile Advertising Best Practices Work Management 139

Trade Press Services

FEBRUARY 26, 2024

Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers. Producing and distributing content that resonates with audiences is no easy task. Still, this doesn’t guarantee that your target audiences will automatically connect with the content you produce.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Click here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. To discover other related keywords that audiences use in search, look under “Related Topics and Queries.” Such long-tail keywords found through Google Trends are easier to rank for.

Marketing AI 173

Marketing AI Trends Google SEO 173

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. So let’s check out these 5 trends for the future of marketing in 2020. Growth in Emerging Markets Means a More Diverse Audience. Of course, there’s no guarantee that these predictions will come true.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Advertisers can now deliver highly targeted ads to specific households or even individual viewers. This trend blurs the lines between advertising and ecommerce, making it easier for consumers to act on their impulses, which drive sales for brands.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Valasys

APRIL 25, 2024

Technological advancement, regulatory changes, and changing consumer behavior demand businesses stay up-to-date and integrate the latest trends and techniques into their strategies. In this article, we will explore some digital marketing trends that will boost business growth in 2024 and help you stay competitive in the following year.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

Martech

DECEMBER 4, 2023

A strategic content approach helps build lasting connections with your audience. Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). However, a significant portion of B2B content is dull and uninspiring, and fails to speak to the audience as real humans.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Here are some digital advertising trends you can implement in your business. Use dynamic retargeting to re-engage your audience.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. It often involves paid placements or ads designed to reach a specific target demographic. It ensures that your product or service has a name in the market.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Sprout Social

OCTOBER 22, 2019

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. So it’s important that you learn how to find your target audience on Instagram and discover the best Instagram targeting tactics to reach them. And what is your audience looking for?

Buyer Personas 97

Buyer Personas Tagging Demographics Advertising Agencies 97

B2BMarketing.net

MARCH 12, 2024

After all, delivering a targeted, personalized message that actually helps a customer is unlikely to go out of fashion any time soon. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. With that in mind, we produce the annual B2B Marketing Trend Tracker survey.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

NOVEMBER 29, 2019

For instance, when I log onto Mailchimp , my dashboard says, "Welcome back, Kayla" -- this is because my account with the site has my first name in its system and uses smart targeting to make my interaction with the website more delightful. Smart targeting provides a more individual experience for webpage visitors. Monarch Music Hall.

Marketing AI 99

Marketing AI Rules Amazon Marketing Qualified Leads 99

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! Get ahead with us!

PR 48

PR Trends Public Relations Ethics 48

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. Current and Trending Content Evergreen content is a powerful long-term asset.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

ATAK Interactive

JULY 4, 2023

Understanding and embracing the top trends in this dynamic landscape can make all the difference. In this blog, we will explore the key B2B marketing company trends that are set to shape the industry in 2023. Why is it essential to stay updated with B2B marketing trends?

Paid Search Agency 78

Paid Search Agency Trends B2B Marketing Companies 78

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Additionally, creativity lets marketers stand out to their audiences, but also within social media algorithms since creative execution is highly factored within algorithms. These platforms are known as RMNs (or retail media networks).

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. AI tools reshape ad creation, providing innovative ways to reach wider audiences. Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Kapost

NOVEMBER 9, 2016

We can be found monitoring the latest trends and analyzing social data. The focus and attention may seem daunting to some, but to those who live and breathe social media marketing we know all of the activities boil down to one thing—engaging with a target audience. How to Reach Your Audience on Social. Where Are They?

Peer-to-peer 119

Peer-to-peer Enterprise Management Buyer Personas Ideal Customer Profiles 119