Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Image Source: Giphy What is this, the zombie apocalypse? Of course not!

SEO 241

SEO Lead Ranking Content Thought Leadership 241

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s an interruptive medium and is an outbound approach to brand promotion. Now, on to the numbers.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Martech

OCTOBER 27, 2023

This is TikTok’s first CRM lead generation collaboration. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% of TikTok’s advertising audience is aged 35 and up, including 5.5% TikTok users are 1.3x Get MarTech!

Lead Gen 121

Lead Gen Hubspot CRM Peer-to-peer 121

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. Video Overtaking All Other Digital Channels. The Future of Social Media.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. They keep your operations flowing and are the reason you create value-centered products or services.

Tactics 242

Tactics Effectiveness B2B Marketing Management 242

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Marketing Insider Group

JULY 13, 2021

Valuable content speaks for itself; know what your audience cares about and build content around it. billion users around the world are using email, 293.6 billion users around the world are using email, 293.6 Incorporate visual content like product images and videos to make your content more engaging.

Top of Funnel 361

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 361

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. Understand your audience. As marketing advice, “know your audience” may be cliché, but some platitudes are worth listening to. Take a look at Digit, an app designed to help users save money. Leverage audio and video content.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Martech

JULY 13, 2023

Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. It provides insights into qualitative data, revealing emotions, themes, and audience perceptions. Taboola added several new generative AI features. The generative AI bot can now operate in 43 additional languages, from Arabic to Vietnamese.

Paid Search Agency 96

Paid Search Agency Product Urgency Marketing Enterprise Management 96

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Biznology

MARCH 13, 2017

Lengthy blog posts, eBooks, and whitepapers have become less effective with focus shifting towards visual content such as images and videos. Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Engage with the audience.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. Imagine the profit you can generate by combining these two different segments of businesses. The activities are planned to attract a larger target audience to their conference. billion by 2028. billion in 2024.

Case Study 88

Case Study Case Studies Work Management Studies 88

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Video sharing. Users can like, share, comment on posts and follow other users and businesses. How brands can use social networking sites: Post, share and respond to audience content.

Social Media 145

Social Media Social Marketing Media Curation 145

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Sound carries with it a sensory experience like no other. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Trade Press Services

DECEMBER 4, 2023

With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing. To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

illumin

OCTOBER 11, 2023

Additionally, creativity lets marketers stand out to their audiences, but also within social media algorithms since creative execution is highly factored within algorithms. Social media networks often include uniqueness as a part of their algorithms so that they can better determine which content is best for specific audiences.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Digilant

DECEMBER 7, 2023

The broad adoption of smartphones has paved the way for many recent media habits; the rise of gaming and drastic growth in the gamer audience is one of the most significant. billion active video game players across the globe. In the US, 80% of people play video games, resulting in a video game market size of $97.67

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. Video brings your employer brand to life in memorable ways that other content can’t consistently achieve.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Millions of content creators are using it to publish video content consistently. Like the old yet iconic app Vine and Instagram’s Reels , TikTok allows people to upload and share short-form videos online.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Digilant

OCTOBER 16, 2023

Display advertising is a form of online advertising that uses visual elements — whether that’s images, videos, graphics, or animations — to convey a marketing message or promote a product or service. Advertisers can control their budgets, set bidding strategies, and allocate resources to campaigns that generate the best returns.

Display 59

Display Advertising Agencies Advertisements Advertising 59

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

sagefrog

FEBRUARY 7, 2024

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

FMG Suite

APRIL 25, 2024

According to HubSpot, the platform is 277% more effective at generating leads than other social media platforms. So if growing your business through this medium is your goal, then read on. Yes, it is good to share your blog posts, but you can also reshare content from other users by offering an alternative opinion. Why LinkedIn?

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

According to HubSpot, the platform is 277% more effective at generating leads than other social media platforms. So if growing your business through this medium is your goal, then read on. Yes, it is good to share your blog posts, but you can also reshare content from other users by offering an alternative opinion. Why LinkedIn?

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 102

B2B Marketing Video Marketing B2B Thought Leadership B2B 102

Only B2B

JUNE 18, 2021

Businesses use sundry marketing techniques to reach a wider audience and make more sales. billion Email Users And Is Expected To Hit 4.48 You can just send the promotional content to your targeted audience without any hustle and bustle. Emails That Contain Videos Offer Click Rates Up to 300%. You are at the right place!

Statistics 127

Statistics Email Marketing Planning Stats 127

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. This trend shows no signs of stopping, especially with the massive traction AI is getting.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

ClearVoice

MARCH 14, 2024

After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Marketers often report an impressive average of 14.1

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

seo.co

FEBRUARY 6, 2022

It will fail to generate any meaningful momentum, and most users won’t even notice it. The headline is one of the most important parts of any piece of content—it’s what Google will use to interpret the intention of the article and what will form users’ first impressions. Do you take advantage of multiple mediums?

High Quality Lead 98

High Quality Lead Content Paid Search Agency Advertising Mediums 98

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue.

Social Media 65

Social Media Allocation Social Marketing Media 65

DealSignal

FEBRUARY 1, 2024

ZoomInfo Overview ZoomInfo is a recognized player in the B2B lead generation space, known for its extensive database encompassing companies and contacts. However, its long-standing presence in the market without significant updates to its lead generation algorithm raises concerns about the freshness and precision of its data.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Scoop.it

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness.

Curation 80

Curation Brand Identity Branding Content 80

Convince & Convert

NOVEMBER 6, 2017

Live video is nothing new. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Any brand trying to increase their trust and awareness with their customer can and should go live on video.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Stevens & Tate

NOVEMBER 30, 2023

Social media users criticized the move, with some accusing it of “woke indoctrination.” The goal is to stay relevant and provide the best possible experience for their audience. The Brand Loyalty Of Generation X Consumers like certain brands. Let’s look at Generation X for example. Continue to read here.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90