Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Onalytica B2B

SEPTEMBER 12, 2017

But what every influencer has in common, is that their opinion and expertise carry weight and influence in the industry, with the brand’s and their competitors’ fate often falling into their hands. Who are your audience influenced by? So with this said, the audience must be at the heart of this identification piece.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. The psychographics of your audience is where you will find the levers that will move marketing forward.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Unbounce

MAY 1, 2021

The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 Don’t get me wrong—personas can be great for understanding your audience at a surface level. This practice will define your audience in more detail than a high-level persona. Why Segment Your Audience by Demographic?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Launch Marketing

SEPTEMBER 29, 2022

Having a thorough understanding of your target audience’s demographics can help guide many aspects of marketing, ultimately leading to marketing and business success. . Many factors go into creating B2B buyer personas, such as psychographics , behavior , firmographics as well as demographics.

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Valasys

APRIL 19, 2024

This is where the relevant experience for a suitable ads agency can add tremendous value. From knowledge within the industry to out-tasking some of the most time-consuming work. They have extensive experience developing award-winning campaigns for various clients across diverse industries over many years. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. Provide insights on how it impacts [Target Audience] and include a question at the end to encourage engagement and discussion.” ” “Create a Twitter thread outlining key insights from our recent industry [report].

Examples 78

Examples ROI Planning Work Management 78

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. Which channels will reach potential clients with a relevant approach for each individual? Once you have your ICP identified, you can use that information to expand your audience.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. But, as you use that audience profile in your marketing plan, something might seem off. That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. Good stuff.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. The payoff could be big— ServiceNow got 180x ROI by addressing audience challenges and reaching new buying group members.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Launch Marketing

MAY 12, 2021

Know Your Audience. Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume. Different audiences and different topics will demand different lengths. Use data to help find what’s right for your audiences. Video Marketing Strategy. Establish a Plan.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. Group your subscribers based on demographics, psychographics/behavior and preferences. Personalize and Be Relevant Sending generic, one-size-fits-all emails is a surefire way to disengage your audience.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Additionally, we harness psychographic data that complements both direct sales and programmatic efforts.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Additionally, we harness psychographic data that complements both direct sales and programmatic efforts.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Hubspot

OCTOBER 29, 2020

Not only does this definition (or lack thereof) create way more work for you; it also does a disservice to your actual target market — by over-widening your scope, you fail to inform and educate your audience about how your product or service can improve their lives. Psychographics , which answer the question of why your buyer buys (e.g.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Unbounce

JULY 6, 2021

to 9.8%, depending on your industry. Once you have a solid list of benefits, try going a step further by tailoring those benefits to your audiences. Trick #2: Talk to the right audience. Speaking of copy, your landing page should have messaging that feels relevant to your audience. Image courtesy of Procurify.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Unbounce

NOVEMBER 21, 2021

A well-crafted lead nurturing email is hyper-relevant to the reader’s stage in the buying process. So, you’ve got to segment your audience into groups based on their interests and behavior to send emails that matter to them. Geographic segmentation : Dividing your audience into segments based on location.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

The ABM Agency

MAY 16, 2023

By creating detailed psychographic profiles of each decision maker, marketers can gather information on personal preferences, communication styles, work habits, and purchasing motivations to customize outreach efforts and tailor messaging to specific needs.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Velocity Partners

DECEMBER 13, 2023

Hand-me-down-sales-lists This is especially relevant for marketing teams who’ve just started in a new organization. Nailing down things like size, industry, revenue and location will help you trim a lot of fat. Are they in a booming industry? Psychographics Relatedly, are your best buyers confident and growth-focused?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

SalesIntel

APRIL 19, 2024

It helps you better understand their audience, tailor their messages, and reach the right people at the right time. Refines prospecting using granular filters based on industry, location, job title, etc. Allows filtering by industry, size, location, technology, and website behavior.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

xiQ

APRIL 4, 2022

Sales Intelligence provides personality insights, 3600 account intelligence, and industry trends in real-time so users can engage their buyers at the right time, in the right way, with the right information. Effectively nurturing top prospects requires marketers to provide relevant, educational, and helpful content.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Psychographics: Interests, values, lifestyle, personality traits. Goals: What they want to achieve using your product or service.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Strategic-IC

DECEMBER 16, 2020

A typical ABM playbook would include the value proposition, messaging, content, creatives and media channels used to target the relevant account(s). It allows you to segment them by unique identifiers, e.g. size, industry, turnover, no. Psychographic data. Account-based Marketing program. Firmographic data. of employees, etc.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

A typical ABM playbook would include the value proposition, messaging, content, creatives and media channels used to target the relevant account(s). It allows you to segment them by unique identifiers, e.g. size, industry, turnover, no. Psychographic data. Account-based Marketing program. Firmographic data. of employees, etc.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Mailmunch

MARCH 2, 2021

When done right, welcome emails set the tone of the relation you want to have with your audience. It entirely depends upon the kind of your industry. Be relevant. Knowing Your Audience. Before you send out a welcome email , you have to know your audience completely.

Psychographics 58

Psychographics Business Opt-out CAN-SPAM 58

Anteriad

DECEMBER 14, 2022

Not all industries or companies will be facing headwinds in 2023, and buying groups are changing. AI could also make personalization easier and more relevant. New AI tools can expand on the typical data used to drive personalization and incorporate psychographics. Personalization is a hot topic in B2B marketing.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

NetLine

MARCH 6, 2024

By cross-referencing your ICP with intent data, you can ensure that your marketing efforts are aimed at the most relevant and potentially rewarding targets. You can use intent data to identify those prospects that are actively researching solutions in your industry. Personas are a terrific compass when you’re first starting out.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Sharpspring

FEBRUARY 3, 2022

Depending on your industry, business model, and target audience, you’ll have your own mix of channels, goals, and brand alignment tactics. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. This is where “relevant” comes in. There are many ways to describe your target audience.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

SmartBug Media

MARCH 17, 2020

As a marketer, you probably manage different audiences, regions, and even languages to make sure prospects, clients, and partners know what to expect over the next few months. Lead scoring can help you create lists or alert sales reps so people get the right content at the right time based on behavioral and psychographic factors.

Marketo 94

Marketo Marketing Management Psychographics Content 94

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. Sticking to the most relevant content strategies & the S.M.A.R.T

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Sprout Social

APRIL 9, 2020

soil, both brands and their audiences are adapting to the new paradigm of interacting with one another. JOANN knew its audience of home crafters and small business owners would respond to its call, and the brand made helping as easy as possible by providing free, pre-cut fabric and materials for pickup at its store locations.

B2B Thought Leadership 137

B2B Thought Leadership Webinar Metrics Communities Psychographics 137

SmartBug Media

JUNE 21, 2023

3: Clarify any significant changes in your business model or industry since the last site edit. Business website best practices adapt to new technology and audience preferences in a similar way. Determine how your content is performing based on relevant key performance indicators. Home design trends constantly change.

Marketing Websites 52

Marketing Websites Budget Programs Work Management Lead Ranking 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 123

Digilant

AUGUST 10, 2023

Here you’ll gain a foundational understanding of programmatic advertising and how you can leverage it to reach and engage your audiences. It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52