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[Research Round-Up] A Look at the Attitudes and Behaviors of B2B Technology Buyers

B2B Marketing Directions

The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey. As noted earlier, the TrustRadius research focused exclusively on the attitudes and behaviors of B2B technology buyers.

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HR Software Selection Guide 2022?

TrustRadius Marketing

The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Human resources management software (HRMS) can be used for almost all your employee management needs.

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What Will the Future of Remote Work Look Like? New Research

Webbiquity

Attitudes Toward Remote Work Vary by Generation (Not Surprising). Employees waste time figuring how to beat the software instead of being productive. Per the study’s authors, “only 21% of IT professionals believe remote monitoring software can effectively measure worker productivity.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you’re content marketing strategy involves writing about data, software, hardware, cloud computing, or artificial intelligence, you’re bound to find timely and comprehensive research from technology consulting firms. You’ll find these firms quoted often in the press.

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

The market intelligence software Klue , for instance, automatically collects millions of data points from across the internet to understand what your audience discusses in the press, social media, product reviews, and elsewhere. NLP tools can help you easily scour content to help you understand your audience’s needs.

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Conversica Reveals Dreamforce AI Attitudes

Conversica

Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. Other reasons cited included Benioff’s ability to get the best out of people. About Conversica.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

But to choose the best automation tool for your brand, you need to compare marketing automation software. Discussing such problems helps develop a solution-oriented attitude in your workers and surfaces unique ideas to address such situations. Alain Glaeser is a software developer turned growth marketer and a no-code SaaS enthusiast.

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