[Research Round-Up] A Look at the Attitudes and Behaviors of B2B Technology Buyers
B2B Marketing Directions
AUGUST 21, 2022
The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey. As noted earlier, the TrustRadius research focused exclusively on the attitudes and behaviors of B2B technology buyers.
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