Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

KoMarketing Associates

MARCH 11, 2021

Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic. Additionally, three-fourths of marketers intend to dedicate a budget to influencer marketing at some point this year.

Marketing Report 205

Marketing Report Effectiveness Advertising Benchmark Statistics 205

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

B2B Marketing Directions

JULY 9, 2023

(This month's Research Round-Up features three studies that look at the state of B2B marketing budgets and marketer attitudes, the state of online B2B buying, and what influences B2B buying decisions.) It's impossible to do this research justice in a brief summary, but here are a few of the major findings. in 2022 to 3.2

B2B Marketing 52

B2B Marketing Research B2B Marketing Management 52

B2B Marketing Directions

AUGUST 21, 2022

The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey. Therefore, the findings of the research may not be completely applicable to all types of B2B purchases.

Marketing Management 52

Marketing Management Research B2B Vendors 52

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. The following table shows how survey responses varied across four generational cohorts.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. Fifty-six percent of the respondents reported buying from sales reps before the pandemic.

Research 75

Research B2B Amazon Customer Surveys 75

Savanta

NOVEMBER 11, 2014

Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them).

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. Market research: Discover content ideas to fill gaps with NLP tools that can conduct analyses of your website and your competitors’ sites.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 105

Research Content Marketing Paid Search Agency Content 105

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. Both studies provide valuable insights regarding the attitudes and practices of ABM marketers, and the findings point to the ongoing growth and development of account-based marketing.)

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Martech

MAY 26, 2023

We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” ” What the research shows. 38% of respondents reported cutting their discretionary income (a YoY increase of 15% on 2022). Similarly with inflation.

Gartner 111

Gartner Digital Transformation Pricing Price 111

B2B Marketing Directions

NOVEMBER 22, 2020

The 2021 B2B Buying Disconnect report provides a wealth of valuable insights regarding the sale and purchase of business technology solutions. The report is based on two surveys that were fielded in September of this year. It will take a few posts to unpack the results of the TrustRadius research.

Work Management 64

Work Management Marketing Management Buy Research 64

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. .

Research 98

Research Planning Advertising Agencies Customer Surveys 98

Webbiquity

NOVEMBER 29, 2022

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Focus your research on customers’ preferences and interests.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

B2B Marketing Directions

FEBRUARY 13, 2022

(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be under the radar screens of many B2B marketers. Our February Research Round-Up fits that description nicely. For example: On average, 6.2

Buy 52

Buy Research Personalization Work Management 52

Content Standard

JANUARY 22, 2018

Download Skyword’s original research based on a year-long study of nearly 1,000 marketers: bit.ly/InsidetheCMC. This is the issue that drove Skyword to conduct a year-long study of nearly 1,000 content marketers (download the full report here ). Download the full research here: bit.ly/InsidetheCMC. Full report here: bit.ly/InsidetheCMC.

Statistics 94

Statistics Research Top of Funnel Content Marketing 94

Rain: The Growth Agency

MAY 8, 2020

Two waves of quantitative research fielded in late March and mid-April indicate that there are four phases to the COVID-19 crisis. With more than half of Gen Z, Millennials and Gen X reporting that they are tired of hearing about COVID-19, the MindReader data indicates we are in the Fatigue phase. At least in most parts of the country.

Research 52

Research Advertising Agencies Paid Search Agency Advertisements 52

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Gartner’s own research says only 9% of U.S. The report does acknowledge that the vast majority of consumers don’t think about a brand’s positions on issues when deciding to buy.

Gartner 122

Gartner Marketing Report Planning Paid Search Agency 122

Biznology

JULY 26, 2017

David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. Enli’s solution is essentially an electronic patient record that allows doctors to manage and report outcomes that will be reimbursable under the new payment models that will swing into effect fully in 2018. Fascinating stuff.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Engagio

NOVEMBER 20, 2017

And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. Tier 2: Medium-depth research.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

KoMarketing Associates

JULY 18, 2019

New research suggests that marketers now have easy access to first-party data, but they are not yet tapping into all of its potential. Data-confident marketers clearly feel they are on the cusp of first-party data making a substantial impact on their marketing,” wrote the authors of the report.

Marketing Report 120

Marketing Report Impressions ROI Research 120

B2B Marketing Directions

FEBRUARY 28, 2021

Numerous research studies have shown that millennials are now playing pivotal roles in B2B purchase decisions. In a 2017 report, the global research firm Ipsos MORI wrote, "Myths and misunderstandings [about millennials] abound, with bad research jumping to general conclusions based on shallow caricatures."

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

KoMarketing Associates

FEBRUARY 20, 2019

As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. Statistics showed that the majority of marketers (39 percent) are “very concerned” with data exhaust.

Marketing Report 130

Marketing Report Statistics Demographics Analytics 130

Biznology

SEPTEMBER 15, 2021

Two factors to consider when thinking about if and how to add smart speaker to your marketing mix are: how comfortable is your audience with technology and what their attitudes are about data privacy. Reports of always-on digital assistants listening and recording when they shouldn’t be won’t help win this audience segment over.

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

KoMarketing Associates

SEPTEMBER 12, 2018

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

B2B Marketing Directions

FEBRUARY 14, 2021

In my last post , I reviewed the findings of a recent research report that examined the attitudes and behaviors of millennial B2B buyers. Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") was published by The B2B Institute , a think tank funded by LinkedIn, and GWI , a market research company.

B2B Marketing 94

B2B Marketing B2B Paid Search Agency Customer Surveys 94

B2B Marketing Directions

FEBRUARY 7, 2021

The B2B Institute and GWI recently published a research report that provides a wealth of important insights regarding the attitudes, behaviors, and working lifestyles of millennial B2B decision makers. The Work in BETA report organizes the research findings around four major themes.

B2B 75

B2B Trade Show Customer Surveys Vendors 75

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively.

Business 112

Business Analysis Work Management Forecasting 112

ClearVoice

SEPTEMBER 7, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. When doing research, have you ever felt you were without the evidence that helps prove your theory? freelancing #writing Click To Tweet.

Research 65

Research Rules Opinions Creativity 65

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Customer Experience Matrix

JULY 1, 2023

Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

KoMarketing Associates

OCTOBER 17, 2018

While most marketers already know the importance of putting the customer first, not all of them are finding it easy to do so, according to new research. PwC surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. It has a tangible impact that can be measured in dollars and cents.”.

Marketing Report 121

Marketing Report Paid Search Agency Advertisements Advertising 121

ClearVoice

JUNE 10, 2021

While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing. I knew how to research, fact-check, cover a topic from a variety of angles, and even understood the fundamentals of search engine optimization. Dig into no is not an answer attitude.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

Tony Zambito

MARCH 25, 2011

Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management. What are the some of the challenges that face market research? Image via Wikipedia. The first is what I call the " how and why " complex.

Research 100

Research Psychographics Buyer Personas Marketing Management 100