Contently

APRIL 5, 2022

But as a marketing machine, the company leans too hard on the omniscient image of its founder, and its video and celebrity campaigns can feel a little underwhelming. Gambling on the metaverse should see the firm adopt a more commensurately daring marketing attitude.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

ClearVoice

JUNE 10, 2021

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

KoMarketing Associates

MARCH 11, 2021

Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic. Additionally, three-fourths of marketers intend to dedicate a budget to influencer marketing at some point this year.

Marketing Report 205

Marketing Report Effectiveness Advertising Benchmark Statistics 205

Biznology

JUNE 9, 2020

A lot of people have developed some strong opinions on present issues, as well as changed attitudes towards other people and brands as a consequence of their responses. The post How to Approach Content Marketing in the Wake of Coronavirus and Deliver Dynamic Campaigns appeared first on Biznology.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. Original research for content marketing takes the guesswork out of audience development. Relevance is content marketing currency.

Research 105

Research Content Marketing Paid Search Agency Content 105

BenchmarkONE

OCTOBER 15, 2020

As content has evolved, so has the way we measure the return on investment that we get from it. Back in the early days of content marketing , it wasn’t uncommon for companies to have a set-it-and-forget-it attitude about the pieces that they published. Are you getting more backlinks to your content? Credibility.

ROI 79

ROI Top of Funnel Content Marketing Marketing Analytics Tools 79

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. Content marketing remains obsessed with audience building.

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

Contently

JULY 23, 2018

After all, if you want journalists to write about your brand, you need to tell a good story about the interesting things your brand is does, or at the very least put out newsworthy research, entertaining campaigns, and other content into the world. And paid media isn’t likely to be successful if the content sucks.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Contently

JULY 23, 2018

After all, if you want journalists to write about your brand, you need to tell a good story about the interesting things your brand is doing, or at the very least put out newsworthy research, entertaining campaigns, and other content into the world. And paid media isn’t likely to be successful if the content sucks.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Tony Zambito

MAY 12, 2021

A good reason your content marketing may fall on deaf ears. Your marketing and sales teams will need to have the capability to think like a buyer. If you are not keeping abreast of these changes, not only will you have trouble with personalization but buyers will see you as not of their world.

Buyer Personas 221

Buyer Personas Marketing AI Personalization B2B Sales 221

Convince & Convert

JANUARY 11, 2015

By automatically sharing all of my content, this group of people is indirectly saying that my C game is still meritorious. Content Marketing branding content code content marketing Mark Schaefer' That’s the place where your own version of “it” will take you from competent to super brand.

Brand Identity 161

Brand Identity Branding Ad Building Content Marketing 161

Marketing Insider Group

AUGUST 11, 2015

As CEO of a company moving to content marketing, are you wondering how to set the right course? And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. What is the content’s focus? Something else like changing existing attitudes or repairing your reputation?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Allocation 100

Marketing Insider Group

AUGUST 26, 2014

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. I think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role.

Content Marketing 100

Content Marketing Enterprise Management Planning Paid Search Agency 100

Content Standard

JANUARY 22, 2018

Not too long ago, if you produced enough content with the right keywords, you were in pretty good shape as a content marketer. Content marketers are feeling the squeeze: Just being competent at your job requires creativity, strategic thinking, and great organization. And becoming a truly masterful content marketer?

Statistics 94

Statistics Research Top of Funnel Content Marketing 94

SmartBug Media

MARCH 1, 2019

As a content marketer who has worked from home every day for the past year (a huge EQ challenge), I hope I can pass on some of what I’ve learned about EQ to help you become a better employee. As a content marketer, burnout is a constant threat. As a content marketer , what are your favorite parts of your job?

Content Marketing 80

Content Marketing Work Management Content Correlation 80

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Content Marketing Institute

DECEMBER 28, 2017

Marketers, are you selling #marketing as a worthy career? HANDPICKED RELATED CONTENT: 6 Steps to Find the Perfect Content Marketing Pro. How to Build a Content Marketing Practice in a Year: Lessons From Monster. Aim for popular AND substantive content. Does your content exhilarate your riders?

Planning 101

Planning Content Marketing Marketing Proposals Content 101

Convince & Convert

MAY 19, 2016

His extensive experience in print, broadcast, and online journalism has given him a solid foundation in creating compelling narratives for a wide audience which has translated beautifully to the world of content marketing. Good content is compelling content ; stories that drive interest and action on the part of the reader.

Top of Funnel 88

Top of Funnel Ad Building Content Marketing Content 88

Writing on the Web

OCTOBER 13, 2010

Of course you can’t get either of these unless your marketing messages gain readers’ attention first. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 28, 2011

Of course you can’t get either of these unless your marketing messages gain readers’ attention first. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

DivvyHQ

OCTOBER 3, 2018

Here we prescribe eight books to the modern content marketing leader. 8 Books Every Content Marketing Leader Should Read (Or Reread) This Year. What makes “The Culture Code” a must-read for content marketing managers? What makes “Content Strategy for the Web” a must-read for content marketing managers?

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

ClearVoice

SEPTEMBER 1, 2021

Content marketing is not the same as sales. Every content marketing writer and content creator relies on the skills of persuasion to successfully attract and keep an audience. Yale University’s Attitude Change. For one thing, the goals are different (awareness versus revenue). Click To Tweet.

Content Marketing 52

Content Marketing Peer-to-peer Content Transparency 52

B2B Marketing Directions

OCTOBER 1, 2017

Last week, the Content Marketing Institute and MarketingProfs published the first report relating to their latest annual content marketing survey. These respondents represented a wide range of industries and company sizes, and most held marketing-related positions. This was up from 28% in the 2017 survey.

B2B Marketing 49

B2B Marketing Content Marketing Research B2B 49

Stevens & Tate

JUNE 16, 2023

Consider the specific demographics of this target group, including the following: Their gender Age Attitudes Personal values and attitudes Income levels Occupation. Influencers and content marketing agencies can help you craft relevant content that enables you to put your brand message out there.

Advertising Agencies 70

Advertising Agencies Advertisements Advertising Marketing & Strategy 70

Zoominfo

SEPTEMBER 18, 2019

Attitude is everything: be positive and you will be inspired to innovate – and to inspire others.” – Neil Patel (@neilpatel). Not only does a great attitude increase marketing productivity, but it also inspires those around you. Yes, it is possible to offer your followers a lot of quality content!

Product 171

Product Planning Zoominfo Work Management 171

Content Standard

NOVEMBER 14, 2018

But what if content marketing teams could be more deliberate in uncovering those insights and sharing them with the larger organization? Marketing teams often have data coming at them from a hundred and one different sources, and it can be head-spinning to try to pull meaningful patterns out of the deluge.

Content Marketing 69

Content Marketing Content Budget Programs Marketing & Strategy 69

SmartBug Media

JULY 25, 2023

From talking with these industry experts, we identified eight key ways marketers are harnessing AI to support their marketing efforts. Content Creation Given the size of this goal, it's important to set up checkpoints to monitor progress and hold ourselves accountable.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Content Standard

SEPTEMBER 6, 2017

And he’s right—this week some 4,000 marketers are descending on Cleveland for the largest event of the content marketing world, appropriately named Content Marketing World. The Content Standard editors have been agonizing over the jam-packed agenda. “I think content marketers are.

Content Marketing 82

Content Marketing Top of Funnel Brand Identity Branding 82

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 82

Content Marketing Ad Building Planning Work Management 82

ClearVoice

DECEMBER 19, 2023

Why is it important to have a content strategy? If you’re creating content without a strategy in place, you’ll be hard-pressed to justify your content marketing budget to the keepers of the purse strings. But if you don’t currently have a content strategy in place, don’t panic – you’re not alone! Audience analysis.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

B2B Marketing Directions

FEBRUARY 14, 2021

In my last post , I reviewed the findings of a recent research report that examined the attitudes and behaviors of millennial B2B buyers. Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") was published by The B2B Institute , a think tank funded by LinkedIn, and GWI , a market research company.

B2B Marketing 94

B2B Marketing B2B Paid Search Agency Customer Surveys 94

KoMarketing Associates

JANUARY 10, 2019

To determine this, PwC surveyed 15,000 people from 12 countries to measure customer attitudes toward the brands and the buying process. The buyer experience may be essential to ultimately completing a sale, but exactly how many customers value a memorable experience?

Barriers 157

Barriers Statistics Custom Publishing Customer Surveys 157

Marketing Insider Group

MARCH 24, 2021

Online behavior: Knowing where your prospects go when they’re online helps you publish content at a time and place when they’re likely to read or watch it. Interests, likes, preferences, pain points, beliefs, and attitudes: Nothing reveals your audience members’ humanity more than these factors.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

KoMarketing Associates

MAY 14, 2018

Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Ambal's Amusings

SEPTEMBER 23, 2009

Piersall recently wrote a post about how, over the past 6 months, she has completely changed her attitude about focusing on getting publicity vs. producing the kind of content and SEO that she initially set out to create. Also, cutting down on personal PR doesn't mean you don't have to continue marketing your content.

Content Marketing 100

Content Marketing Thought Leadership Content PR 100

ClearVoice

MAY 29, 2023

In 1994, Angus Jenkinson proposed grouping people with similar attitudes. Your marketing personas will reflect a wide range of information about your target consumers, including: Demographics: Age, gender, relationship status, location, education level, occupation, and income. Conducting ethnographic field studies.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52