B2B Marketing Traction

AUGUST 31, 2011

You get followers on social media sites and engage them in conversation, including information about the work you are doing, links to your blog posts, and links to articles/others’ blog posts/videos and other content that you like. You optimize your RSS feed. You post relevant documents, images, videos on content-sharing sites.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

BenchmarkONE

FEBRUARY 12, 2020

In terms of content, start publishing articles on noted online marketing publications that you know your audience reads. Onboarding is crucial, but it often gets pushed aside for more pressing matters. Generating leads with content marketing is totally doable, but you’ve got to ace your content creation and digital marketing approach.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 85

B2B Marketing Traction

OCTOBER 20, 2010

Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles. No, no, no!

Social Media 100

Social Media Media RSS Twitter 100

Buzz Marketing for Technology

JUNE 27, 2008

There are no doubts about the fact that Google Reader is the best browser based RSS reader available. It has some excellent features and helps you to easily deal with a large number of RSS feeds. Today I decided to mention few productivity tips for this app, which will help you manage your RSS feeds better. Use the List View.

Google 100

Google RSS Tips Product 100

Biznology

MARCH 31, 2015

In a post- RSS and ATOM world, Google needs a little help, especially when everyone’s trying to get so clever. Save this article as a PDF. Finally, if your site isn’t fast enough in receiving Google’s search handoff then you won’t be getting that handoff for much longer. And, aren’t you mobile native yet?

Google 80

Google Tools Tips RSS 80

Scoop.it

MARCH 5, 2020

Later on in this guide, we’ll show you how to add articles, reports, and other important content to your newsletter. So instead of scouring the internet in search for the best content, you can curate every link (article, video, PDF, and many other formats) you come across inside of your Scoop.it pages in a few ways.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

SmartBug Media

MARCH 19, 2020

Transcripts easily provide quotes for use in press releases and other marketing materials. By subscribing to Vidyard’s blog, you will get articles pertaining to demand generation, marketing communications, small business marketing, and video production. You have to subscribe to the blog via RSS, but it’s worth it.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Point

NOVEMBER 28, 2011

It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective. Make the requirements simple: say, a 200-300 word article every 6 weeks. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Biznology

FEBRUARY 5, 2013

4) RSS Subscription — At the very least, your site should have a news section. Most companies do a pretty good job of posting all their wins, news, press, and announcements onto their site. “Who would want to share my press release to social media? “Who would want to share my press release to social media?”

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

BenchmarkONE

MARCH 23, 2022

In terms of content, start publishing articles on noted online marketing publications that you know your audience reads. Onboarding is crucial, but it often gets pushed aside for more pressing matters. Generating leads with content marketing is totally doable, but you’ve got to ace your content creation and digital marketing approach.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

markempa

DECEMBER 30, 2008

An RSS feed gave the team something to review each morning. Those stories generated links from other industry blogs and articles in major trade publications.     Modified press release strategy for blogger coverage. The team revamped its press release strategy to encourage more online coverage for the company.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

PureB2B

DECEMBER 12, 2016

Press Releases. Press releases distributed to various online media outlets, in some cases for free, and in other cases for a nominal fee. It is written as a news-style article that links back to your brand’s website. It is written as a news-style article that links back to your brand’s website. Guest Blogging.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Press Releases. Press releases distributed to various online media outlets, in some cases for free, and in other cases for a nominal fee. It is written as a news-style article that links back to your brand’s website. It is written as a news-style article that links back to your brand’s website. Guest Blogging.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Convince & Convert

FEBRUARY 26, 2013

If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. Social Media Examiner’s Patricia Redsicker delivers powerful ideas in her article, “3 Easy Steps to Engaging Your Customers.”.

Sales Qualified Leads 160

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 160

Buzz Marketing for Technology

JUNE 28, 2008

Links to articles and Web-only features, delivered weekly to your e-mail inbox. Subscribe to a weekly audio download of selected articles from the magazine. Press Center. Browse listings for what’s happening in New York. Goings On Blog. Salman Rushdie at NYPL, and more events involving New Yorker contributors. First Name.

Video Marketing 100

Video Marketing Privacy Policies RSS Conference 100

Anything Goes Marketing

DECEMBER 3, 2006

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. If you didn't realize it, this podcast idea was like a press release but one that makes your company come alive in the minds of your customers and prospects. Remember, it's nota true podcast unless it's accessible via RSS.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. I’m glad that you found my article helpful. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

AUGUST 19, 2015

But you’re pressed for time everyday. As a professional marketer, I’m publishing several articles a week. I can’t tell you how many times I’ve gone to write an article and blew through it because I could recall a lot of research and study from the past days and weeks. Build a RSS Hub for Content. So, you just give up.

Work Management 28

Work Management Content Marketing RSS Content 28

Buzz Marketing for Technology

JUNE 27, 2008

Press Releases. Press Clippings. MIT Sloan > Newsroom > Articles > Understanding productivity in the Information Age. Executive Education. Corporate Connection. About MIT Sloan. Newsroom. << << Newsroom Home. Expertise Guide. Publications. MIT Sloan Spotlight. News Briefs. MIT Sloan Background. Contact Us.

Product 100

Product Peer-to-peer RSS Press 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Hubspot

MAY 18, 2015

That’s traffic through email subscribers, RSS feeds, and social shares because the half-life for those sources is incredibly brief. The meteoric rise and fall of traffic could suggest the value of their article, along with all the work that went into it, is unjustifiably short-lived. After 48 hours, a cascade has become a trickle.

Blogger 28

Blogger Video Marketing Dwell RSS 28

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.).

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 29, 2009

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. As an entrepreneur your days are probably packed with items that need your immediate attention.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

Hubspot

AUGUST 5, 2010

With a little thought, you can generate numerous ideas for creating newsroom articles. I like to think in terms of "news release" vs. "press release" even though the terms today are virtually interchangeable. technologies and an Internet connection, you are the press and your own media outlet. Gone are those days.

SEO 28

SEO Web 2.0 RSS Press 28

Hubspot

MAY 8, 2012

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. 5) Promote on Your 'About Us' Page and Press Room Pages. 6) Add a Footer to Each Blog Article. 6) Add a Footer to Each Blog Article.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Biznology

JUNE 30, 2015

I mean, I know you know how awesome this is because I know you have been through he whole internal group email in which you try to beg your staff to share your latest blog post or latest public event or even the newest video or press release. Everyone loves buffer and you probably already use it.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

Did you find this “how to” article helpful? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Buzz Marketing for Technology

JUNE 27, 2008

Get the latest headlines each day: Wired Campus e-newsletter | RSS. Commenting is closed for this article. Advertise with us | Press inquiries |. RSS | Todays most e-mailed. Manage your account. Advertise with us. Rights & permissions. Employment opportunities. In the Comments. More like â??I I AM brilliant, arenâ??t

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60