Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Continually evaluate the effect of individual content pieces and their distribution with measures. Ecosystem Influence: How much press coverage is your brand attracting?

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Don’t overlook the importance of effective content distribution. Go full steam ahead with content creation. Take the scenic route with your online presence.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. The how-to.

Press 52

Press Copywriting PR Content 52

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases. These journals are highly specialized with a tight audience focus.

Press 67

Press B2B Blast Campaigns Public Relations 67

Marketing Insider Group

MAY 4, 2021

Now, you have to distribute it and expand its reach for maximum exposure. While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting.

Paid Content 277

Paid Content Tools Paid Search Agency Content 277

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sharpspring

APRIL 29, 2020

Press Releases. In my experience, posts that showcase pictures of the people in the organization get more likes than articles. The post LinkedIn Best Practices for Distributing B2B Content appeared first on SharpSpring. New business acquisitions or partnerships. Upcoming or recent speaking engagements.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Launch Marketing

OCTOBER 18, 2023

Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Ensure your distribution is to your target audience so that you are reaching relevant prospects. A content calendar should include: Type of content (blog, article, eBook, etc.)

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. Email Marketing Will email marketing still be relevant in 2023? Let’s talk!

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads. I’ve lightly edited our exchange. Sensing a theme?).

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. Publish and distribute content. Create a content plan.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Trade Press Services Newsletter

NOVEMBER 2, 2022

Good news for those with tight marketing budgets—the percentage of B2B marketers using one or more paid distribution channels decreased to 67 percent, compared with 81 percent the previous year. The post Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report appeared first on Trade Press Services.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

seo.co

JANUARY 23, 2022

Move the “meat” of your articles as close to the top as possible. Continually publish thought leadership articles on your website that are sharable, include research findings. Google News allows almost anyone to post credible news articles for consideration to be included in this database.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. 50 Free Press Release Submission Websites by Internet Marketing. Blogger Outreach.

PR 100

PR Blogger Outreach Best Practices 100

Trade Press Services

JANUARY 2, 2024

Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. From bylined articles to sponsored content, there are many different options available, so it’s vital to understand how to stand out in a crowded field. What lessons can you learn from their messages?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. You can also create viral articles or epic guides. There are sign-up forms and call-to-action (CTA) buttons throughout the article, multiple times on a page. These public relations (PR) firms let you publish press releases online.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. You’ll be able to throw in as many geographic variations as you like in the body of the article, and they’ll all be completely in context. City Information Articles.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. From thinking of new content ideas to adapting to new distribution channels, B2B content marketers were pressed to adapt. Uptick in video content.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Brandpoint

MARCH 28, 2023

A fact-based press release or native ad spot will help get key messages out, but a personalized article directly from a leader within a company will do much more than communicate details. Here are some pre-distribution tips to set you up for getting the metrics you want. High-quality content will lead to high-quality results.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. And as people write these original articles about you, that sends a strong signal to the search engines.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

WriteSpark

MARCH 26, 2009

A press release to alert journalists and analysts is another document commonly created for every new product. For example, a new version typically requires updating a brochure or data sheet, issuing a press release, creating new application notes, and revising a selection guide. Counteracting the Competition.

Comparison 120

Comparison Copywriting Banner Ads Press 120

ClearVoice

FEBRUARY 21, 2023

You are bringing greater awareness through strategic tactics with a podcast, as opposed to written articles or videos. As mentioned, you can listen to a podcast when you don’t have the time to read an article or watch a video. You can then point back to that article in the show notes improving your content distribution.

Content 52

Content Distribution RSS Work Management 52

Trade Press Services

SEPTEMBER 4, 2023

Additionally, they connect companies directly with audiences that are most interested in their products and services—providing powerful insights into their most pressing concerns. A similar effect, however, can be achieved through a targeted explainer video , article or blog. Distribute, repurpose and recycle.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Trade Press Services

DECEMBER 4, 2023

Creating and distributing multiple newsletters can give brands the opportunity to segment their outreach to specific audiences or industries. LinkedIn has improved its search filters for content including videos, job posts, live videos, images, newsletters, articles and documents. Improved search by “content type.”

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. This is why you don’t need a 3,000-word article for your product page to rank, for example. Intent, intent, intent!

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Brandpoint

SEPTEMBER 2, 2022

The Premium Business MAT Release is our latest offering and guarantees media placements, traffic and engagement on your distributed article. Controlling the conversation requires publicity, however, so it’s important to get some positive press around your company’s efforts.

Transparency 96

Transparency Brand Identity Branding Ad Building 96

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

RebelMouse

NOVEMBER 29, 2022

Just as it sounds, guest posting is when you have a creator outside of your organization write an article for your site, or vice versa. Semrush has posted a great short list of questions to ask yourself before getting involved in guest posting: Who does your article benefit? If the article is only for your benefit (e.g.,

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

ClearVoice

JUNE 11, 2021

Depending on the style guide you use, you’ll notice different rules about the Oxford comma, so named because it was preferred by editors at Oxford University Press. In what proves to be a fascinating detail, the article reports “In Maine, the guide for drafting legislation warns against using an Oxford comma.”

Distribution 52

Distribution Rules Press Marketing Report 52

Hubspot

MAY 16, 2022

Obviously, that figure has massive implications for businesses of all sizes, and several business owners are faced with a question that's every bit as uncomfortable as it is pressing: What do we do about our prices? You should always explore different, non-price-related ways to compensate amid inflation.

Pricing 74

Pricing Price Press Distribution 74

ConvertKit

FEBRUARY 3, 2022

And, in this article, we’re going to show you how. Distribution and promotion costs. Unless you have a label, you’ll have to cover costs related to distributing and promoting your record yourself, and now’s the best time to start thinking about the cost of pressing your vinyl, hiring PR, and more.

Budget Programs 96

Budget Programs Cost Distribution Copyright 96

ClearVoice

MARCH 14, 2019

This marketing nugget is a standby brand description that has been approved by all people up the chain, and can be plugged into press releases, investor pitches, partnership proposals and many other purposes. On the “Company Info” page for press/media this copy is split between several headers to appear even briefer and punchier.

Examples 100

Examples Press SMB Blast Campaigns 100