Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons. The Benefits of Blogging. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Blogs are a source of fresh content, which search engines love. First, make sure the press release itself it well-optimized (e.g.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. This article was originally published on HubSpot by Pete Caputa.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Biznology

JANUARY 28, 2015

Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working against you?

Copywriting 80

Copywriting SEO Blogger Case Study 80

Hubspot

NOVEMBER 23, 2011

No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Before you ever hit the publish button on a blog post , make sure you've checked these 11 items off your content publishing to-do list to prevent internet humiliation. Don't make another move.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Writing on the Web

JANUARY 19, 2012

What were the press releases that got the most clicks? You should also be taking a look at the quality of your writing , especially for your blog. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Happy writing!

Planning 100

Planning Marketing Plans Content Marketing Content 100

NuSpark Consulting

JANUARY 16, 2012

There is even some speculation in the press and blogosphere that Microsoft’s decision to exit may not have been entirely its own. In a blog article posted in December, Frank X. Just like Microsoft, you don’t have to depend on the kindness of the press. Today’s marketing and publishing tools let you do that.

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Banner Ads Marketing Management Press Banners 100

Writing on the Web

APRIL 13, 2011

Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions.

Rules 100

Rules Content Digg Press 100

Industrial Marketing Today

NOVEMBER 9, 2012

Press or news releases about industrial products have been and still are very popular. Please click on the headline to read the full article. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary.

Press 60

Press Features Marketing Websites Product 60

Writing on the Web

MAY 11, 2011

but it’s also true they don’t blog enough because they don’t have a journalist’s mindset. One good way to do this is via the slice-of-life approach; what happened to you today that relates to some business insight you can offer? Blogs should not be looked at in the traditional sense as corporate communications.

Digg 100

Digg Buzz Blogger Press 100

PureB2B

AUGUST 28, 2018

Business Blog. Check out the topics they talk about on their blog. They may have published a post about a new product they’re launching or a how-to article that helps you better understand what they do and what they offer. Google the business name and see what articles have been written about them.

Research 94

Research Sales Qualified Leads Marketing Automation Services Work Management 94

PureB2B

AUGUST 28, 2018

Business Blog. Check out the topics they talk about on their blog. They may have published a post about a new product they’re launching or a how-to article that helps you better understand what they do and what they offer. Google the business name and see what articles have been written about them.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Writing on the Web

JULY 19, 2011

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. There is no better way to approach business and blog writing tasks than to keep in mind three realities: Business readers are content driven.

Tips 100

Tips Business Marketing Proposals Press 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. I have included my take on each step.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 29, 2009

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few. Click here to read 101 Tips from 50 Small Business Bloggers. As an entrepreneur your days are probably packed with items that need your immediate attention.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

JANUARY 27, 2011

So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. Killer Press Release - While many people may want the press release to die, it is still hanging around. How To Use Twitter To Boost Your Google Rankings - Does your business use Twitter?

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. The first is a diagnostic tool and the second one measures the health of the business. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Hubspot

FEBRUARY 28, 2011

The Like button was a simple one-step sharing process, while the Share button allowed users to share a headline, blurb and an image for an article in a multi-step process. When users press the Like button today, a headline, blurb and thumbnail will be posted on their Wall. Continue to encourage people to Like your blog content.

Facebook 28

Facebook Press Social Networks Traffic 28

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Online Marketing Institute

MAY 18, 2010

Optimizing news related content such as press releases and images can attract journalists to use the company in a story. Optimizing blog content that humanizes the company and gives insight into the culture as well as optimized job listings can make it easier for qualified candidates to find open positions. We hope to see you there!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

APRIL 30, 2010

For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? Change the title, heads and subheads and reword the bullets or key points. The theme is probably still appropriate, but consider how you might also use it in different ways.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Hubspot

JUNE 23, 2011

What are their most pressing problems at work? The title of your blog post is the first impression you’ll make on your prospects. It will also create focus for the ideas you want to address, as well as the customer’s incentive to read the rest of the article. Then construct a blog post around it.

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Industrial Marketing Today

JUNE 12, 2010

This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Why do we need prices on B2B websites?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 14, 2010

The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Jessica Achinta Mitra July 14, 2010 at 4:05 pm Jessica, Thank you for visiting my blog and leaving your thoughtful comment. I’m glad that you found my article helpful.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Another great way to showcase your in-house experts and expertise is to add a blog to your main site.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. According to the article, the Creativity Quotient (CQ) among American children has been in a steady decline since the early nineties.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

JULY 22, 2008

A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. . · · Blogging Advice.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Anything Goes Marketing

DECEMBER 3, 2006

If you didn't realize it, this podcast idea was like a press release but one that makes your company come alive in the minds of your customers and prospects. If you go to a typical business website, you have a client testimonial section. B2B podcasting, business blogs. It may give them further incentive to work with you.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Hubspot

MARCH 6, 2014

If the image can be embedded (not all can), you will see a little button with brackets underneath the photo: Then a popup comes up with the embed code and a preview of how the image will look on your blog or website: Copy the code onto your site, and you should be good to go. Think about your typical business blog.

Pricing 28

Pricing Price Classified Ads Advertising Agencies 28

Industrial Marketing Today

JULY 6, 2010

Your article with the examples helped me see it clearly. I will visit this blog regularly. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Features 60

Features Web 2.0 Planning Work Management 60

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Blogger RSS Inbound Marketing Internet Marketing 40