Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. A bonus here is you get explicit opt-in to email these folks.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist. Need somewhere to start?

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

SendX

DECEMBER 2, 2020

You can also opt for a 'pay per campaign' plan which costs $5/campaign and 1cent per recipient. This plan is great if you are just starting out or running a newsletter and you are building your audience as you go, as it provides basic things to get you started - email builder, analytics and welcome automation journey.

Pricing 195

Pricing Price Campaigns Marketing Automation Services 195

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Optinmonster

AUGUST 24, 2023

It allows you to create high-converting popups and opt-in forms that convert. You’ll also get detailed insights and analytics to improve your email campaign. For example, you can set up a campaign that asks visitors to provide their email addresses for a newsletter, exclusive deals, and downloadable resources.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

RebelMouse

APRIL 23, 2021

Using Google Tag Manager (GTM) in conjunction with Google Analytics (GA) and RebelMouse's Layout & Design Tool (L&D) allows you to glean many insights into what's working and, just as importantly, what's not working on your site. Many sites send out newsletters, and some send out multiple varieties of their newsletters.

Opt-out 98

Opt-out Verticals Newsletter Opt-in 98

Scoop.it

MARCH 14, 2024

These influencer campaigns not only showcase the benefits of opting for an RV rental but also help build valuable backlinks from travel blogs and influencer platforms (aka people who have niche authority), thereby boosting SEO. The short answer: You improve your search visibility, trust, and ranking. Image Source 3. Image Source 4.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Marketing Insider Group

MAY 2, 2023

Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. What Is First-Party Data?

ROI 232

ROI Webinar Metrics Privacy Content 232

Blue Flame Thinking

SEPTEMBER 25, 2023

If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Always use opt-in methods to ensure you have permission to send future emails. Creating high-quality content keeps users engaged and encourages newsletter subscriptions.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Optinmonster

MARCH 1, 2023

A signup form , also known as a registration or subscription form, is a web form that collects information from website visitors, typically used to create an account, subscribe to a newsletter , or sign up for a service. This is one of the best methods for boosting newsletter subscriptions for your website.

Conversion 96

Conversion Landing Pages Opt-in Template 96

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Martech

FEBRUARY 11, 2022

It follows Gap’s recent acquisition of AI-driven analytics company Context-Based 4 Casting Ltd. (CB4), The market forces are irresistible in making this so because that close data-based connection with customers is essential, and often fleeting if customers decide to opt out. Get the daily newsletter digital marketers rely on.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Opt-out Custom Publishing 103

Martech

MARCH 16, 2022

Released last year as part of Apple’s iOS 15, MPP is an opt-in feature that essentially blocks email senders from being able to see information on how those users interact with emails. This marks the email as opened, artificially inflating open rates for each user that has opted in to the new feature. . Processing.Please wait.

Open Rate 100

Open Rate Studies Privacy Protection Click Rate 100

SendX

AUGUST 31, 2020

Also, there are different ways that newsletters are displayed on different devices from different email clients, depending on their individual standards. There are a number of email newsletter tools that provide services such as rendering and testing your email with different pricing plans, sizes, and features.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Sprout Social

NOVEMBER 23, 2022

And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Tip 3: Sort your stakeholders.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

Newsletter 241

Newsletter Practices Best Practices Deliverability 241

Martech

MARCH 1, 2022

Get the daily newsletter digital marketers rely on. RECUR will also use collegiate licensing company CLC’s COMPASS NIL deal management and disclosure platform to manage individual student-athlete opt-ins, making it possible for players’ names, images and likenesses to be available in NFT form on NFTU.com, which is set to go live on March 14.

Marketing Management 97

Marketing Management Media Advertising Agencies Opt-in 97

ConvertKit

FEBRUARY 16, 2021

She built Blogging for Devs —a niche newsletter and a thriving paid online community. Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. Build a loyal community with newsletters. Create your free newsletter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Sprout Social

JUNE 15, 2020

This means that consumers must explicitly agree to a business’ terms (think: an opt-in checkbox) to “hand over” their information for marketing purposes (cookies, use of a Facebook Pixel ). However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected.

Social Media 132

Social Media Social Marketing Privacy Policies Media 132

Litmus

JULY 30, 2021

Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Interested in more email analytics insights? Here are a few examples of emails that could benefit from the read rate: Editorial emails or newsletters. Read rates. What is read rate? Don’t know what read rate is?

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Lenny's Newsletter

AUGUST 22, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Elena is a growth advisor and angel investor—you can find her on LinkedIn and Twitter , and don’t miss her amazing newsletter, Elena’s Growth Scoop. Q: How do I hire and build my first growth team?

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Consider list building, list cleaning and segmentation to get the most from your list efforts. Instead of buying lists, focus on organic growth. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. They offer list management, automation, analytics, and tracking. Respect subscriber consent and give explicit opt-out/preference alternatives. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. They offer list management, automation, analytics, and tracking. Respect subscriber consent and give explicit opt-out/preference alternatives. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. Get the daily newsletter digital marketers rely on. The perfect storm has been brewing around digital identity for some time. Processing.Please wait.

Multi-Touch Attribution 107

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 107

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting? This involves identifying users based on their interaction with your website or app.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Tiecas

OCTOBER 30, 2023

Another option is to ride the coattails of respected industry media publications that have a captive audience of opt-in emails who want to hear from you. Rising above the noise and capturing attention has become increasingly challenging. About 435,000,000 results). There are exceptions, of course.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Contently

APRIL 6, 2023

You can also use website analytics to gain insight into your audience’s behavior patterns, such as how long they stay on your site, which pages they visit, and which buttons they click on. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Binary Demand

JUNE 12, 2023

It goes beyond basic email marketing by providing advanced features such as personalized messaging, B2B customer segmentation , lead nurturing, behavior tracking, and performance analytics. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

It goes beyond basic email marketing by providing advanced features such as personalized messaging, customer segmentation , lead nurturing, behavior tracking, and performance analytics. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Martech

JULY 28, 2023

legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. For example: Newsletters may have more consumer-oriented inboxes. Still, the explosion in U.S. laws means even marketers who only market within the U.S. and B2B marketers (yes, CPRA also applies to business contacts!)

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Martech

APRIL 26, 2022

Encouraging customers to opt into your email marketing programs isn’t a straightforward process — it’s a conglomeration of numerous touchpoints that marketers need to grasp if they hope to engage with these groups. “They consume everything that we do. Understand the changes to the email lifecycle. Source: Ryan Phelan.

Marketing Automation Services 110

Marketing Automation Services Touchpoints Work Management Marketing Management 110