DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. UTM tracking is one of the easiest and most effective ways to track where your site visitors are coming from. How to create effective UTMs. Why should you be using UTM codes?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important? Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Parse.ly

APRIL 25, 2023

Twitter social interactions were discontinued in Parse.ly effective April 30, 2023. But don’t worry, your Twitter referrer data will still be available. Starting on April 30, 2023, social interaction counts for Twitter and tweet cards will no longer be available in Parse.ly What is changing? Learn more about recent Parse.ly

Twitter 52

Twitter Features Social Networks Analytics 52

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Martech

MARCH 18, 2024

This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates.

Budget Programs 114

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 114

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

OCTOBER 17, 2023

The economy (16%) and analytics (12%) trail considerably at second and third. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Conclusion The most effective content marketing and social media campaigns are data-driven.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

OCTOBER 4, 2016

However the key question is how to bridge the gap between effective content development and impactful marketing results. The secret ingredient is an effective distribution channel. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

NOVEMBER 3, 2020

However, effective marketing is often expensive and challenging to optimize. Content and social media marketing can continue to draw traffic to your website long after the initial investment in a post, campaign, or event. She writes on Design Roast and can be followed on Twitter @lexieludesigner.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies.

Social Networks 179

Social Networks Business Work Management Social Media 179

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

seo.co

OCTOBER 4, 2022

This guide will teach you everything you need to know about the most effective TikTok marketing strategies. Tik Tok has more daily average users than Twitter (600 million DAU). Effective TikTok Marketing Strategies. If you have video content, then this will be the most effective type of media for marketing.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 98

Social Media SEO Optimization Media 98

SmartBug Media

AUGUST 9, 2019

At its core, inbound marketing is all about analytics. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Content was updated August 9, 2019.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

Hubspot

MARCH 18, 2020

The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. Well, it requires social media analytics and reporting. What is social media analytics? Identify which social platforms receive the greatest amount of traffic. How do you do this?

Social Media 100

Social Media Analytics Media Work Management 100

KoMarketing Associates

DECEMBER 8, 2021

One of the most effective ways to do that? Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Go Beyond SEO

MARCH 13, 2024

In this section, we will explore the social media strategies and techniques that can help you effectively utilize social media to enhance your brand as a manufacturer. Effective engagement strategies can help manufacturers increase their brand visibility and create a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Biznology

JULY 10, 2015

These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. Here are six of the most effective paid marketing channels for SaaS companies: 1. There is a reason why nearly 90 percent of Google’s revenue comes from advertising: It’s effective for driving qualified visitors to your site.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Which posts are performing the best on Twitter? Google Analytics. Top Five Social Media Analytics Tools.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Webbiquity

OCTOBER 11, 2022

To build a lasting digital product brand, start with understanding how to create an effective brand strategy. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Image credit: Olya Kobruseva on Pexels. Incorporate Online Advertising.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Navigate the Channel

JANUARY 19, 2024

This article explores three effective ways to use social media to grow your blog. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Convert

SEPTEMBER 4, 2020

I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses. Most relevant for companies that use analytics are the privacy laws around the use of cookies. See the planet49 article.

Analytics 83

Analytics Banners Privacy Allocation 83

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Whether it's a Twitter campaign, an email newsletter, or a new batch of offers, your strategy depends on content marketing to connect with customers. Google Analytics. HubSpot Marketing Hub.

Analytics 101

Analytics Work Management Planning Tools 101

Webbiquity

MARCH 30, 2021

With strong underlying links between SEO and voice assistants, voice search can effectively be leveraged for generating local leads. Leverage User Analytics for Future Campaigns. In 2020 alone, as many as 57% of organizations began leveraging user analytics to inform their lead generation strategy. Image credit: Chatter Buzz.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Webbiquity

FEBRUARY 10, 2022

Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. It’s easy to find a live chat app that integrates well with not only your website, but also most popular social networks, and can promote your products effectively to targeted audiences.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Hubspot

JUNE 1, 2021

I spoke with Dana James Mwangi, the founder of Cheers Creative LLC and a Grow with Google Digital Coach , to learn about effective marketing strategies, tools, and approaches Black business owners can use to promote their businesses. Platforms like Twitter, Instagram, TikTok, and Facebook have unique features.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Work Management Effectiveness 93

Martech Advisor

JANUARY 21, 2020

Google Analytics’ ‘Ask Analytics Intelligence’, enables users to ask questions in natural language to get results via the search bar. Businesses rely largely on Google Analytics (GA) for its powerful web reporting capabilities. What Is Ask Analytics Intelligence? Learn More: What Is Marketing Analytics?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Traffic 55

Content Marketing Institute

SEPTEMBER 3, 2018

A good schedule to start with is measuring marketing effectiveness on a monthly basis. The key performance indicators (KPIs) you’ll use to measure the marketing effectiveness of your content. Measuring content marketing effectiveness can be as simple or as complicated as you make it. How to track basic KPIs. Click to enlarge.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Vidyard

MARCH 23, 2021

If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer? Analytics are a key component in any successful video marketing strategy. Goal: Drive More Traffic 7.2 To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Optinmonster

FEBRUARY 11, 2024

Plus it’s very cost effective. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62