LeanData

DECEMBER 8, 2022

However, as revenue teams seek automated scheduling solutions, a great deal of confusion exists in the market. Should you go with Calendly, whose name has become synonymous with meeting scheduling, or do you look at one of the newer tools that’s shaking up the market? links to Gmail and Google Calendar. That’s where we can help.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Best Practices 52

Seismic

DECEMBER 20, 2022

The global telecom market has experienced unprecedented growth and change over the last few decades. In such a saturated and evolving marketplace, telecom providers are realizing that they need to expand and improve upon their current go-to-market (GTM) strategies. So, how can telecom companies achieve these goals?

Marketing Management 40

Marketing Management Marketing Analytics Tools Ad Building Business 40

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Allocation 113

Allocation Marketing Attribution Enterprise Management Marketing AI 113

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Well, one of the core tenets of content marketing is that it attracts people of all stages of awareness and purchase intent. That’s right, you. Why is that?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Campaigns should be broken out to specific regions, countries, or market areas depending on primary language. Keywords & Messaging.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. These models use statistical algorithms to analyze patterns and correlations in available data to attribute conversions accurately.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Mailmunch

MARCH 11, 2021

Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . We’re going to present you a list of all the metrics you need to track in 2021 for stellar campaigns. . How to track email marketing KPIs.

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. So how do you get your C-suite to buy in?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Circle Studio

MARCH 21, 2019

It is a primary aspect of content marketing and can establish your firm as a subject-matter expert while driving traffic to your site and generating leads. To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic. One way is to set up a separate “view” in Google Analytics with a filter.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

Outgrow

APRIL 29, 2024

No business can afford one-time customers after their marketing and branding efforts. Social proof is present in various aspects of our life. Types of Social Proofs Social proof can be present in various forms in our day-to-day life. By leveraging it, you can enhance your marketing efforts and build a loyal customer base.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Tracking, measuring, and managing the data.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. Being part of the digital marketing mix, there’s a bigger microscope on social and the track-ability of social.

Webinar Metrics 50

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 50

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

FunnelEnvy

MARCH 16, 2020

Unlike consumer marketers, B2B revenue teams often reason about their market at an organization or account level. Website personalization is most effective when it helps the customer by presenting them with an offer (next best action) that’s most relevant for them in their journey. SMB or Enterprise visitors).

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

FunnelEnvy

SEPTEMBER 29, 2021

Of course this assumes that there’s a correlation between the budget you can spend per account and the conversion rate, which in this case is a sales conversation. All of these are signals that can be captured and tracked by different sources from third parties to analytics and marketing automation platforms.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. Connect paid search and content marketing teams.

SEO 64

SEO Tips SERP Forrester 64

Hinge Marketing

DECEMBER 31, 2015

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. Our experience has been that there is a direct correlation between website traffic and the number of conversions and leads a website generates. Your resource section should not include marketing messages or collateral materials.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Directive Agency

AUGUST 8, 2017

And why you should focus your marketing activities instead on raising your Google CTR. However, it does show that there is a direct correlation. First, start by making sure you have Google Search Console setup. Then integrate it with Google Analytics, so they share data back and forth.

CTR 40

CTR SERP Activities Google 40

Convince & Convert

MAY 21, 2014

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. Your email subscribers are really the life-blood of any inbound marketing strategy. Are you ready?

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Moz

MAY 17, 2020

I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. But first, let's have a look at the layout on page one of Google (for most queries). The big insight: Google indexes and ranks faster.

Case Studies 73

Case Studies Case Study Studies SEO 73

Webbiquity

JANUARY 26, 2021

Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. WPO started as an attempt to weave together the different strands of digital marketing in its early days. First, it clearly identified five channels, or types of presence, marketers needed to focus on.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Hubspot

SEPTEMBER 24, 2013

Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. Why, Google. So What''s a Marketer to Do?

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

Content Standard

OCTOBER 2, 2014

In my last two posts, I’ve shared nine ways tech enterprises drive business-to-business (B2B) sales by content marketing with influencers and six content amplification tips to level up their results, both of which presented logical paths to revenue creation. Is Content ROI the Same as Marketing ROI? No, and yes.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Content Standard

JULY 14, 2017

Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website. My SEO war chest was packed with resources like Raven Tools, Screaming Frog, Google Search Console, Google Keyword Planner, and Google PageSpeed.

SEO 44

SEO Mobile Advertising Marketing Agencies 1 Mobile Marketing 44

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Organic Growth to Present Day. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

MARCH 28, 2022

Another issue with content marketing metrics is that setting up tracking can be very difficult (or even impossible) depending on the tools provided by your company and your own technical abilities. Check out: How to Create a High-Performance Content Marketing Strategy in 2022. The 6 Most Important Content Marketing Metrics.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

EMagine B2B Blog

MAY 1, 2019

No matter what marketing channel is utilized, success is measured by answering a few simple questions: Did we make a human connection with those who visited our website? And are they a key part of your digital marketing efforts? We’ve covered marketing personas in prior posts, so I won’t go into them in great depth here.

Paid Content 88

Paid Content Marketing Analytics Tools Google Marketing Websites 88

Single Grain

APRIL 14, 2023

If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. You can track traffic volume using tools like Google Analytics and Google Search Console. A low SEO ROI would indicate that you need to improve your marketing strategy. Let’s begin!

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Budget Programs 112

Budget Programs Long Tail Marketing Ad Frequency Click Rate 112

Moz

OCTOBER 8, 2019

.” - Meta tags that Google understands. SELECTOR COUNT <meta name="google-site-verification" content="."> While we're on the subject, did you know that if you're a verified owner of a Google Analytics property, Google will now automatically verify that same website in Search Console? <meta

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

BuzzSumo

APRIL 9, 2019

Most Marketers Don’t Look for the Right Influencers. Most marketers start and end their search for influencers on social media. You can see how prevalent the tactic is by searching Google for the term “how to find influencers.” I write about Google Analytics at lot. The myth goes like this.

Marketing Analytics Tools 110

Marketing Analytics Tools Lead Ranking Blogger Social Media 110

Single Grain

JUNE 27, 2023

Finding and hiring a marketer worth their salt is fast becoming a challenge for businesses aiming to stay ahead of the competition. For that reason, hiring a marketer that is right for your brand should be a top priority. But how do you go about doing that? This indicates their value and competence.

Paid Content 52

Paid Content Paid Search Agency Enterprise Management Advertising Agencies 52