Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn.

Content Marketing 212

Content Marketing Work Management Paid Search Agency Marketing Management 212

Stevens & Tate

APRIL 18, 2024

Conducting a website audit is an essential task if you’re looking to enhance your online presence. From user experience (UX) and search engine optimization (SEO) to conversion rate optimization (CRO), each element plays a significant role in how effective your website is in achieving your business goals.

Marketing Websites 52

Marketing Websites Customer Satisfaction Conversion Rate Click Rate 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis. Building an integrated sales and marketing machine is essential.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Goodish Agency

AUGUST 5, 2021

One of the essential pillars of growth marketing is relentless testing and experimentation to optimize the target at hand – ie. growing an emailing list, increasing landing page conversions, or reducing the bounce rate. landing page, Facebook ad, or email campaign) affect your conversion rates?

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Onalytica B2B

OCTOBER 1, 2018

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. I also needed to find tools to measure traffic for that first client. I needed better SEO and conversion skills.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Outbrain

JULY 14, 2020

Some business owners and digital marketers make the mistake of focusing too much on rankings and not enough on conversions. The disconnect between search engine optimization (SEO) and conversion rate optimization (CRO) leads to ineffective strategies that offer limited value to the business.

Conversion Rate 33

Conversion Rate SEO Conversion Optimization 33

Learn from the Pros

MARCH 11, 2024

These are generally privacy-friendly because the site uses them the user has chosen to interact with and are essential for a smooth user experience. These are generally privacy-friendly because the site uses them the user has chosen to interact with and are essential for a smooth user experience.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Martech

SEPTEMBER 16, 2022

sign up for a newsletter, place an order, ask for more information, etc.). Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization The SEO industry is worth $80 billion Currently, Google holds 86.86% of the global search engine market (Statistica) According to 75% of people never go past the first search results page (DemandSage) Ranking at the No 1 position on Google results in a 39.8%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. SaaS is synonymous with innovative and ground-breaking products. But the pressure to innovate is just one of the many challenges SaaS companies face. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

MKT1

JUNE 5, 2023

20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What UTM parameters are.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Optinmonster

AUGUST 14, 2023

A well-structured checklist can help you stay organized and focused on essential tasks. For smaller businesses, WooCommerce provides all the essential functionalities you need to thrive. Are you looking for a complete eCommerce launch checklist to ensure a successful takeoff of your online business?

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Directive Agency

MARCH 26, 2019

Organic KPIs or SEO KPIs. Conversions. A lot of our competition and many in-house marketers solely rely on conversions to determine if their campaigns are succeeding or not. If that’s the case, focus on conversions. Learn/retain more by reading? We got you. Here’s the video above in blog format. Overall KPIs.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

seo.co

MARCH 2, 2021

We all want our businesses to do well and believe any analytics and numbers that tell us that we’re on our way to achieving the goals. Since any metric can be a vanity metric, it is essential to figure out the ones you should not waste your efforts on. However, these fancy figures often don’t really mean anything.

Planning 52

Planning Lead Scoring Lead Ranking Keywords 52

Optinmonster

FEBRUARY 23, 2022

OptinMonster is the perfect choice to add subscribers to your email lists, increase sales, and convert more website traffic. With its user-friendly drag and drop builder, you can create stunning popups and other lead generation forms designed to give you the highest conversion rates. Let us help. OptinMonster: Generate Leads.

Planning 76

Planning Best Practices Work Management Marketing Management 76

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in. Get Started.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. Short answer: You can’t. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convert

MAY 5, 2022

Unlike A/B tests, where the Original and Variation are hosted on the same URL and traffic is routed to one of them, Split URL Tests have both Original and Variation on their distinct URLs. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes.

Tips 52

Tips Allocation Terms and Conditions Statistics 52

Marketing Insider Group

JUNE 30, 2020

There are some effective techniques you can use to increase blog traffic. There’s good old white hat SEO. Use these, and you can see some growth in website traffic. When you ride the tidal wave, you’ll see all your essential website metrics start to rise. And a flood of organic traffic , month after month.

Traffic 306

Traffic Terms and Conditions Custom Publishing B2B Thought Leadership 306

Binary Demand

MAY 4, 2023

Instead of messing and crowding the space, it is essential to rope in the potential and quality leads with maximum chances of conversion. Marketers use PPC ads, social media, email marketing, and other methods to deliver many leads to their sales team. How to improve lead quality?” is the question many marketers ask.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

Scoop.it

NOVEMBER 30, 2023

It’s not just about creating content, though; it’s about understanding the dynamic lifecycles and harnessing the power of analytics to fuel your business’s growth. Proper content and social media management are essential for successful distribution and promotion. Getting your hands on the right data is crucial.

Paid Content 94

Paid Content Analytics Marketing Analytics Tools Content 94

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Statista) 80% of businesses deem personalization as essential for growth. Curious about where things are heading?

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. The ultimate goal is to attract good leads that have the potential to be converted into customers.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Moz

MAY 24, 2020

Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come. It is often a conversion trigger (and more). A lack of a detailed, well-structured About page often means leaked conversions as well as missed backlinks or follows. Why is your About page so important?

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Once you hit Publish, the hard work is only just beginning. Why YouTube video promotion is so important.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Whale Pages

FEBRUARY 21, 2020

Recently, we wrote a blog post about how a well designed content marketing strategy can help you drive substantial traffic to your site. We’ve also previously wrote about how SaaS companies should intelligently approach SEO (another huge driver of growth). . For example we subscribe to the Indie Hackers email.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

NuSpark Consulting

JULY 15, 2011

Increase conversions; a defined action on your website/landing pages. These and other issues need to be addressed via conversation with you. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on SEO with the objective to bring more people to your site. Introduction.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Increase conversions; a defined action on your website/landing pages. These and other issues need to be addressed via conversation with you. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on SEO with the objective to bring more people to your site. Introduction.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Go Beyond SEO

AUGUST 16, 2018

Are you a new business wanting to build awareness or drive traffic to your website? It also means you won’t get enough clicks or conversion data to learn from and to optimize your campaigns, let alone meet your business goals. All marketing efforts begin with some type of goal in mind and PPC is no different. Sufficient PPC Budget.

PPC 92

PPC Lead Ranking Adwords Advertising Agencies 92

Anyword

APRIL 15, 2022

Affiliate marketing is often promoted as one of the best ways to make passive income online. This is true – there are many people out there making excellent money promoting e-commerce products to niche markets online. However, there are also many people struggling to get their affiliate marketing operation off the ground.

Marketing Websites 52

Marketing Websites Enterprise Management Work Management Marketing Management 52

Salesforce Marketing Cloud

APRIL 16, 2024

How can small businesses use SEO to help with marketing? Digital marketing for small business can take many forms: social media marketing, email marketing, search engine optimization (SEO), and much more. Say you’re a local bakery hoping to increase foot traffic and online orders. Being an SMB has its challenges.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Go Beyond SEO

AUGUST 16, 2018

Are you a new business wanting to build awareness or drive traffic to your website? It also means you won’t get enough clicks or conversion data to learn from and to optimize your campaigns, let alone meet your business goals. All marketing efforts begin with some type of goal in mind and PPC is no different. Sufficient PPC Budget.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Optinmonster

NOVEMBER 14, 2023

Content marketing examples incude but are not limited to: Blog posts Emails Newsletters Social media posts Podcasts Ebooks Videos The ultimate objective of a content marketing strategy is to grow your audience and achieve business goals. Do you want to learn how to create an effective content marketing strategy? Establish Your KPIs Step 3.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98