Contently

DECEMBER 6, 2022

Single-touch attribution, where 100 percent of the conversion credit is given to one touch point in a buyer’s journey, can still have a place in modern marketing analytics. While single-touch attribution has a place in marketing analytics, it doesn’t come without challenges. But is complex always the right path?

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist. Need somewhere to start?

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. And, without using analytics, you leave the success of your ABM campaign to chance. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ConvertKit

AUGUST 17, 2021

He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. . But in his second year of business school, one case study changed his life. This case study was about Beyoncé.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. Most marketers are comfortable with the key metrics at this stage—they’re the ones Google Analytics shows you default: unique visitors, return visitors, time on site, pages/sessions, and scroll depth.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Marketing Insider Group

JULY 6, 2020

Send out a company newsletter with a link to your page and encourage everyone to follow it. If you’re running ads on LinkedIn, you can take a look at your business analytics to get detailed campaign demographics. Case studies. Start by sharing it with your employees. Image source: [link]. Content marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

SendX

SEPTEMBER 22, 2020

It is extremely action-oriented - we are used to having to do something with email and we project the behavior within our personal or working emails on advertising newsletters. eCommerce email marketing is a big love of analytics - it is so easy to get data on who opened an email and which buttons they clicked.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. To get analytics and insights Truth be told, building your SEO score requires a whole bunch of trial and error. In fact, here’s a small testament to our capabilities: “We use Scoop.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

SalesGrape

DECEMBER 3, 2023

Use statistics and case studies to support your claims and provide evidence of success. Data analytics also play a vital role in identifying trends and patterns that can inform future marketing strategies. Subscribe to our weekly newsletter. Start by clearly articulating the value proposition of your offering.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

NuSpark Consulting

SEPTEMBER 23, 2012

Now, you can add remarketing options by using Google Analytics data. . Remarket to audiences by event action (white paper downloads, case study downloads, video views, newsletter sign-ups). For more details on remarketing with Google Analytics, click here. Here are some examples of what you can do now: .

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. This includes creating case studies, product sheets, and other materials that help the sales team close deals.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Exo B2B

MARCH 6, 2024

Relay your articles on social networks and in your newsletters. Measure your results and analyze your performance: Use analytics tools to track your blog traffic, page views and conversions. Offer in-depth analysis, case studies, practical advice and real-life examples to deliver real value to your readers.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. May: Publish a Case Study or Two.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

SalesGrape

NOVEMBER 5, 2023

Based on this information, the bot can then send personalized follow-up messages containing relevant resources such as blog articles, case studies, or product demos – all aimed at nurturing leads towards conversion. Furthermore, AI-powered bots can use predictive analytics to identify high-value leads likely to convert soon.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say. Explore more here.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

DECEMBER 26, 2022

You can track Unique Page Views via Google Analytics. Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. Submitting an email address for a newsletter or mailing list. Subscribe to The Content Strategist newsletter to get the latest articles in your inbox.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. For example, asking ChatGPT 3.5

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129

ClearVoice

JULY 17, 2023

The action could be anything from signing up for your newsletter to downloading a whitepaper or even signing up for a free demo. In most cases, Google Analytics provides you with free access to some of the key metrics. You can also use dedicated content marketing analytics tools for more comprehensive measurements.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Marketing Insider Group

MARCH 2, 2021

Your blog, social media, reviews, podcasts, guides, case studies, and videos can help. Consider sharing newsletters, updates, promotions, and other assets to empower them to engage further with your brand and spread the word. She signs up for their newsletter and sets up a free consultation.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Tiecas

OCTOBER 30, 2023

Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters. ” To that, I say, “Hold your horses.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

PureB2B

JUNE 20, 2022

Push for case studies. B2B buyers tend to be analytical, risk-averse, and spend a lot of time researching before making a decision. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Effective case studies make the client the hero.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Hubspot

FEBRUARY 6, 2020

Similarly, Optinmonster found that the best day to send a promotional email, such as a newsletter, is on Thursday , while Wednesdays are great for engagement. Thursday — Choose this day to push interactive email content, like a case study video, product demo, or specs involving your campaign.

Email Campaigns 100

Email Campaigns Campaigns Research CTR 100

Navigate the Channel

JULY 28, 2023

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. These metrics provide valuable insights into website performance.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. HIMSS Analytics. comprehensive reports that combine leadership interviews with in-depth analysis, charts, and case studies on data, digital technologies, innovation, and new competition.

Work Management 102

Work Management Marketing Management Research Organization 102

Parse.ly

JULY 7, 2022

analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. Or, if there’s an article that’s taking off on certain platforms, capitalize on its popularity by distributing it on other platforms like your newsletter, social media, or your homepage.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Brandpoint

NOVEMBER 3, 2022

Think ahead when you start working with a client and consider if they’d potentially make for a good case study. Make sure that when you implement case studies you link the case studies to relevant pages of your website, like industry pages and service pages.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

PureB2B

JUNE 9, 2022

Collect Website Analytics and Customer Data. Word to the wise: data collection forms are more successful if you offer something of genuine value (downloadable content or an email newsletter, for instance) in return for their information. For example, use customer success stories as case studies.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

ClearVoice

MAY 13, 2021

As the name suggests, it’s a strategy where marketers follow your behaviors to better target you as a customer through advertisements, newsletters, web copy, blogs, and content in general. This is a learning process since you can look at the content within that newsletter and the time of day it went out, what time they clicked, and so on.

Examples 104

Examples Amazon Paid Search Agency Newsletter 104

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters. This may come in the form of blog posts, articles, case studies, and use video, audio, and images. First, identify all characteristics of the target customers. You will likely have more than one persona to define.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Parse.ly

JULY 21, 2022

Nik Sharma’s weekly DTC newsletter. Nik Sharma’s weekly DTC newsletter. Nik Sharma is a DTC investor and advisor who sends out a weekly newsletter with tips for ecommerce brands. B2B email marketing is often used to promote content on a blog, but Nik’s content is exclusive to his newsletter. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Binary Demand

APRIL 24, 2023

Email campaigns may include newsletters, product updates, promotional offers, and other targeted messages designed to engage with the recipient and encourage them to take action. Additionally, email marketing provides valuable data and analytics that can be used to improve future campaigns.

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

Content4Demand

FEBRUARY 21, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Set up email triggers so that account reps when anyone reads case studies or watches product videos. An Artificial Future. Five AI Solutions Transforming B2B Marketing.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

Contify

JUNE 11, 2020

PS: All our case studies are now open access and are accessible without registration. We received feedback that case studies have valuable information but is often inconvenient to share it with colleagues because of a form to be filled out to read the contents. Announcements. Read more ?. Read more ?.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Curation 52

Hubspot

APRIL 9, 2020

Circulate content in email newsletters and email-based ads. When someone signs up for a newsletter subscription, they've discovered your brand or website and decided that they want to learn more about your company, your services, or your industry. Alternatives to Hyper-Targeted Ads Driven by Third-Party Cookies.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100