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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai

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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. Lock up your system Once that’s done, nail down which fields and screens are essential. That’s great and exciting. Can you blame them?

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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

But workers feel they have a lot of catching up to do, with 90% of those surveyed reporting that they don’t believe they have the skills needed. Natural Language Processing Basics : Learn the basics of Natural Language Processing (NLP), from tokenization to sentiment analysis. However, the outlook is actually much more optimistic.

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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Whereas, B2C transactions are often instantaneous or close to it. Processing.

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The average enterprise uses 91 marketing cloud services

chiefmartech

This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services. But in aggregate, marketers use a ton of them.

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The Customer Experience Is a Content Experience

Content Standard

Digital experiences were thrown into the spotlight, and all the trillions spent on digital transformation (DT) initiatives over the years didn’t keep brands from being caught on the back foot. Case in point: I heard from a marketing executive who was panicked that her brand’s digital experience was not ready for prime-time.

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Weak Governance Wastes Intent Data

Aberdeen

And, as Lock explores in the webinar, leading companies are embracing the calls for analytics with greater ease-of-use. This newly ubiquitous desire for more available, quickly accessible, and diverse data for analysis has led to a dire need for more oversight and structure. Analytics User Satisfaction Hinges on Data Governance.