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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

Just input a keyword, and you’ll see popular articles and posts. Competitor analysis. It offers a range of tools that, when used right, have the power to elevate your content game. Here are some of our favorite features and aspects of Semrush: Keyword research. Competitor analysis. Backlink analysis.

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Strengthen your competitive analysis strategy with social listening

Sprout Social

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

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Keyword Clustering: The Only Guide You’ll Need

Marketing Insider Group

A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. That’s old school SEO, especially when we know our web pages end up ranking for a ton of keywords anyway. That’s where keyword clustering comes in. What Is Keyword Clustering?

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How to Perform an SEO Competitor Analysis

seo.co

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? Step Two: Analyze Competitor Keywords. SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. Keyword strengths.

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Conducting an SEO Content Audit

Top Rank Marketing

Without clearly articulated goals, the analysis derived from the audit is likely to lack focus and meaningful insights. Whether the aim is to improve keyword rankings, enhance user experience, increase organic traffic, or achieve a combination of these, well-defined goals are the key to a targeted and strategic approach.

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8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

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