Sprout Social

MARCH 19, 2024

This empowers you to proactively tailor your offerings and marketing communication. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Marketing AI 106

Marketing AI Work Management Marketing Management Customer Satisfaction 106

NetLine

JULY 27, 2023

It was a great education to see firsthand how all our different personalities and responsibilities come together to shape communities. The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. For consideration and community, in-person and online events.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Content Standard

MAY 24, 2019

If a technology aggregator or marketplace has 1,000 businesses that rely on them for office technology, each of those customers is a significant potential sales, service, and ongoing supply contract opportunity. ” They also offer social content, research studies, product information, syndicated content, and more.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Hubspot

MARCH 10, 2020

If that's the case, then personal trainers should adjust the language in their ads. So, in case I haven't said it enough, posting local content is a great way to attract a local audience. With data aggregator tools, your local information will be sent out to several directories. Be involved in the community.

Promotion 97

Promotion Business Loyalty Hubspot 97

Huptech Web

OCTOBER 6, 2023

E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC. However, it wasn’t used for advertising at that point—it was used for aggregating information. About real-deal examples and case studies where UGC took brands from zero to hero. ? – Scott Cook. Impact of UGC on E-commerce. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Conductor

APRIL 26, 2021

It also helps build a more powerful case for marketing investments among stakeholders and executive leadership. And knowing that today, more consumers begin their product searches on Amazon than Google ( 63%, according to one study ), we’ve released Amazon Tracking to provide a dedicated view into the Amazon SERP, too.

Organization 52

Organization Features Enterprise Management Work Management 52

Outgrow

OCTOBER 7, 2021

Study how connected they are to their audience. Reddit is a social news aggregator and discussion website that is available in nearly 70 languages ! Participate in discussions and contribute to the community you actually belong to. 6 Build a Community through your Blog. 13 In Case You Have Some Bucks To Spare.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

chiefmartech

NOVEMBER 1, 2018

Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. Many research studies demonstrate that the companies with the broadest networks improve access to talent , sales , capital , and investment returns.

Paid Search Agency 85

Paid Search Agency Companies Network Marketing Account Based Marketing 85

Buffer

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy. Reddit is one of the most vibrant communities on the Internet.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

Content Marketing Institute

SEPTEMBER 28, 2018

Pay special attention to community-aggregated sites like Reddit and Quora because these places are where experts get “discovered.” In a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Click To Tweet. Engage with influencers.

Social Media 111

Social Media Tools Work Management Media 111

Hubspot

OCTOBER 10, 2012

You’ve heard so much about inbound marketing and the need to produce content that I’m guessing you’re probably blogging, curating, aggregating, and filtering all manner of content. 4) Establish a Community Knowledge Base. So why not engage them to do just that? 2) Host a Video Appreciation Party. 3) Ask Customers to Tell Their Story.

Communities 28

Communities Peer-to-peer Generation Skype 28

Buffer

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. “In case you missed” (older relevant tweets). I have to admit that I can’t seem to find concrete studies on whether having Facebook Groups will lead to higher organic reach. Instagram algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Content Standard

NOVEMBER 1, 2018

A study by Michigan State University and YouGov found that surveys completed on smartphones using Facebook Messenger had much higher completion rates than web-based surveys—a rate of 76 percent versus 35 percent. A Chatbot Is a Community Effort. Discuss the idea with your team, and consider the following: Define the goal and use case.

Planning 81

Planning Paid Search Agency Marketing & Strategy Copywriting 81

Customer Experience Matrix

SEPTEMBER 11, 2009

Specifically, on-the-fly data aggregation along user-defined calculated dimensions, without touching the underlying database). It works because QlikView has a community of highly engaged advocates who are both expert in the product and willing to help each other. The story also illustrates the value of social media.

Social Media 120

Social Media Media Cable Terms and Conditions 120

ClickZ

JUNE 11, 2021

With 16 states legalizing cannabis for recreational as well medical use, the industry is poised to cross $100 billion in aggregate federal tax revenue by 2025. The legalization movement is rapidly transforming the landscape of the cannabis industry, unlocking an arena of opportunities for ambitious market entrants.

Work Management 101

Work Management Marketing Management Advertising Agencies Paid Search Agency 101

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). In both cases, you need to create, and put equal effort into distribution. blog post or case study); primary distribution channel (e.g. Content distribution is tough.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Content Standard

DECEMBER 2, 2015

As the study’s lead author, Laura Ramos, explains to Ad Age , B2B consumers are feeling more empowered in their positions as buyers, and they will start to demand a more comprehensive, consistent customer experience—one much like the experience enjoyed by average B2C consumers. B2B Buyers Behaving More Like Consumers.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

Moz

FEBRUARY 20, 2019

But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. Case description The included charts show real, live data. For the sake of this case study, we're giving them a spectacular undercover name — "The Broze Fellaz." Keyword Hero.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Study: Social Media Pays by MediaPost Online Media Daily. Ryan Walker. Jason Burby. Mark Walsh. Kevin Nalty.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

chiefmartech

MARCH 4, 2024

When you see the questions, I think you’ll agree that having a statistically significant dataset for a “no BS” view of this topic would be super valuable for the whole martech community. I’ve been adovcating the benefits of aggregation platforms in martech stacks for a couple of years now. Please and thank you!

Work Management 75

Work Management Aggregators Marketing Management Case Studies 75

QuanticMind

AUGUST 29, 2018

Digital Growth Strategy: Two Case Studies. The company has maintained an active community base, despite significant market competition. Among its two most important foci: preserve community relationships over the long-term and expand its influence. Here’s how two industry innovators are preparing.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 40

Convince & Convert

FEBRUARY 9, 2011

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. These findings underscore my belief that we must focus on measuring passion in social media, not aggregation.

Burn Rate 142

Burn Rate Click Rate Twitter Stats 142

DAGMAR Marketing

DECEMBER 23, 2019

Companies that verify their GMB account are two times as likely to have people see them as reputable firms, according to a study that Google commissioned a few years ago. Also think about which local websites in your area are the go-to places for communities around you. See if there are opportunities for you to get listed on them.

SEO 52

SEO Keywords Work Management Google 52

MLT Creative

DECEMBER 23, 2011

Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. Studying psychology and behavior aids marketers' persuasive capabilties.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

chiefmartech

SEPTEMBER 19, 2016

He will present original research that used machine learning to compare the main enterprise marketing clouds and provide frameworks, suggestions, and case studies to guide your own decision-making. Real-World Case Studies of Marketing Technology Success. What would you like to ask them? Accountability through data.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

readwrite

AUGUST 14, 2014

The application lets users aggregate social feeds into a digital magazine, as well as follow and build magazines based on different topics, like cooking or international news. According to McCue, Nielsen studies have shown that people remember Flipboard advertisements better than television ads.

Paid Search Agency 40

Paid Search Agency Ads Video Marketing Media 40

Hinge Marketing

DECEMBER 2, 2014

In a study of competitions for professional services sales, the winning firms consistently did one thing: successfully educated their prospects. Forrester’s 2014 Technology Trends revealed that for many firms “the minimum cost of a data breach is $10 million, and in many cases it can be much larger.”

Trends 48

Trends Marketing Management Lead Ranking Planning 48

SalesIntel

FEBRUARY 20, 2023

In many cases, they just don’t have a clue at all. Here’s a little bit of, how do you keep your CEO and is this my case, myself and the rest of our team as they’re going to market, it becomes easier for everybody once everyone is aligned as to who our ICP is. Think about it. You make the decisions much more faster.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In many cases, they just don’t have a clue at all. Here’s a little bit of, how do you keep your CEO and is this my case, myself and the rest of our team as they’re going to market, it becomes easier for everybody once everyone is aligned as to who our ICP is. Think about it. You make the decisions much more faster.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. I really don’t see this as a tough thing to solve. I think *everyone* can get to conversion on the web.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

B2B Marketing Zone Posts

OCTOBER 22, 2009

Her recent post: Aggregating the Best Content in B2B Marketing covers a lot of ground on aggregation especially as it relates to B2B Marketing. Cross-pollinate ideas in Content Marketing , B2B Marketing, Social Media Marketing, White Papers/Case Studies Writing/Marketing etc. Give tips in byte size format.

Content Marketing 40

Content Marketing Advertising Agencies Aggregators Blogger 40

QuanticMind

DECEMBER 17, 2018

According to a recent study , nearly 70% of consumers say they don’t trust advertising, while another 42% say they distrust brands. And in many cases, they’d be right. Case in point: How do you think customers feel when they’re served a display ad for flights 10 minutes after buying airline tickets?

Advertisements 40

Advertisements Advertising Optimization Landing Pages 40

6sense

MAY 23, 2016

The issue with this data is that the it’s typically sold at an aggregated level, losing it’s granular topic view and connection to specific accounts. If you want to talk more, stop by the 6sense booth and ask for Amar Doshi or check out one of our case study sessions at SiriusDecisions: I hope you find this post useful.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Sprout Social

JUNE 15, 2023

The right tools should be powerful enough to handle your unique use cases and intuitive enough for your team to adopt and uncover insights. Post Performance Reports: Analyze cross-channel performance at the post level to understand what messaging and formats resonate with your community and why.

Social Media 110

Social Media Budget Programs Work Management Marketing Management 110

Buzz Marketing for Technology

JUNE 27, 2008

Trying to force a modular work configuration by limiting these channels, in many cases, unacceptably constrains the ability to interact and prosper in knowledge work. is the study of argumentation and persuasion (Aristotle 1991) â?? Aggregations are bottom-up characterizations of large sets of information, enabled by â??applications

Work Management 100

Work Management Research Verticals Press 100

Buzz Marketing for Technology

JULY 24, 2008

Communities of Practice. Case study archive. I think tools such as blogs, news aggregators and wikis[1] are a new toolset for PKM,? Case study archive. E-mail: Password: Forget your password? Click Here. Business Intelligence. Collaboration. Competitive Intelligence. E-learning. Enterprise Search.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Vision Edge Marketing

AUGUST 22, 2023

You will need to be able to collect and aggregate behavioral data from various sources, including website analytics, content consumption, and search data. Set thresholds : Determine the minimum opportunity score required to qualify the opportunity to be ready to be passed to the Sales team. Here’s what the steps entail.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210