EMagine B2B Blog

DECEMBER 31, 2014

When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams. Make It Fun!

Marketing Analytics Tools 40

Marketing Analytics Tools Adwords Analytics Google 40

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Sometimes, the numbers from its reports are encouraging for the industry.

Studies 60

Studies SEM Case Studies Adwords 60

KoMarketing Associates

APRIL 7, 2014

Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Customer Experience Matrix

SEPTEMBER 27, 2012

The answer may not matter to marketers who don’t themselves work for a marketing automation vendor. But I think it’s worth pondering anyway, if only as an interesting case study in business strategy. Again like AdWords, the system would automatically optimize the programs based on results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

SocialPilot

FEBRUARY 9, 2024

Jeanne Jennings She was among the ‘75 Email Marketing Influencers You Need to Follow’ by Atomicreach. Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Why should you follow her? Why should you follow him?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Webbiquity

SEPTEMBER 22, 2014

Whilst there is still no way to track impressions from offline marketing (human interface programmes just aren’t that advanced yet…), the online world makes it possible to track real time results via impressions and clicks. Google recently announced they are offering this service free for their AdWords users.

Planning 100

Planning Work Management Marketing Management ROI 100

KoMarketing Associates

DECEMBER 9, 2013

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Biznology

MARCH 20, 2018

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

DECEMBER 19, 2013

2013 Search Engine Ranking Factors – Matt Peters, Moz. A great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. Casie Gillette (Director of Online Marketing).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

WebMarketCentral

DECEMBER 3, 2009

Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. The study authors admit that because they focused on meta search engine DogPile, the figures may be different for other search engines (such as Google, maybe?).

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. billion on search marketing for the same purpose. Business marketers spend an average of 18.6% That compares to $7 billion spent on direct mail and $4.5

B to B 120

B to B netFactor Media SEM 120

KoMarketing Associates

MARCH 30, 2012

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. For advertising campaigns, consider how peak times might be impacted as a result. Keep It Simple & Back to the Basics.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Convince & Convert

OCTOBER 8, 2015

In August of this year, Moz published its latest Ranking Factors Study. This study reviewed 16,520 commercial search queries and their results pages to determine what factors appear to be driving Google rankings. In fact, all Google properties cumulatively only have a listing in 36.26 Commercial vs. Informational Queries.

Wikipedia 147

Wikipedia Google SERP Business 147

Valasys

MARCH 5, 2019

SEM – Leads can be generated easily through Search Engine Marketing when using Google Adwords which is a tool that helps all size companies get leads. When it comes to B2B lead generation, LinkedIn is the leader as it yields 59% of B2B leads, according to the 2017 B2B Content Marketing Benchmarks study.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

The Point

OCTOBER 11, 2012

Additionally, if that domination can’t quickly or easily be achieved through organic means (via Search Engine Optimization), then at minimum the mandate is normally to ensure that the company’s search ad appears at the top of the page.

Positioning 100

Positioning Paid Search Agency Cost Google 100

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. The session continued by citing studies that suggest that only 13% of all A/B tests succeed – a poor track record that’s even worse than a 50/50 coin flip.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

JUNE 26, 2019

This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. The lowest cost plan -- targeted to freelancers, startups, and small businesses -- includes SEMRush’s PPC, search engine optimization, and search engine marketing tools.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Biznology

MARCH 26, 2012

This is not news to Internet marketers. But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices. How, exactly, does the behavior of these different audiences differ?

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

QuanticMind

NOVEMBER 30, 2018

A recent study by market-research group Nielsen revealed that American adults now spend more than 11 hours per day watching, reading, or simply interacting with media online, up from nine hours and 32 minutes just four years ago. How does it work?

PPC 40

PPC Paid Content SEM Paid Search Agency 40

EMagine B2B Blog

MARCH 29, 2018

Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. AdWords, Google’s PPC solution, allows you to bid on a chance to have your ad appear above or below organic search results or on Google Partner Sites. Case Studies.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Hubspot

DECEMBER 22, 2020

You need to study the search results closely if you want to master the art of understanding keyword intent. Google often signals their own interpretation of a search term, based on the types of results. Ultimately, marketers should craft a surround sound search engine marketing strategy.

PPC 101

PPC Work Management SEO Top of Funnel 101

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Real Time Marketing makes headlines – ok so I am reading David Meerman Scott’s latest book called Real Time Marketing but you know what – he’s right!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

EMagine B2B Blog

DECEMBER 10, 2018

In recent years, Google’s Knowledge Graph has taken search results in many different directions, however, in the most simplistic of examples, PPC and SEO are represented in the below search for “adwords advice.” SEO stands for Search Engine Optimization. ” What is SEO?

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

In recent years, Google’s Knowledge Graph has taken search results in many different directions, however, in the most simplistic of examples, PPC and SEO are represented in the below search for “adwords advice.” SEO stands for Search Engine Optimization. ” What is SEO?

Paid Content 66

Paid Content PPC Organization SEO 66

Hinge Marketing

MARCH 23, 2015

Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead. 1) Research Research is the bedrock of any modern marketing effort. From marketplace research to brand research, detailed scientific studies will help you make more informed decisions.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

QuanticMind

OCTOBER 24, 2017

3 in 4 customers who conduct a local search on their smartphone visit a local business in the next 24 hrs – these customers are more purposeful and likely to make a purchase. Google ran an independent study with 140+ advertisers across multiple verticals. E-commerce has grown 23% to traditional retail’s 6%. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. The ads sold showed up on the search results page and were called preferred listings. In fact, it didn’t even have a name. In 2004 Yahoo!

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Can you tell me how can I create search query report through Goog. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

QuanticMind

OCTOBER 30, 2018

The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. In 2017 Google introduced new call bid adjustments in AdWords. Call bid adjustments allow you to control how often the call option appears with your search ads. Use call bid adjustments. And it works.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Conversations Re: Sales | Marketing | Social Media | Etc. Tweet This! Digg this!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

AUGUST 3, 2015

Specialization: PPC Strategies + Case Studies + News. This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. iSpionage is a search marketing competitive intelligence provider. Clix Marketing. Inside Adwords. Updates: Daily.

PPC 159

PPC Paid Content Paid Search Agency Advertising Agencies 159

KoMarketing Associates

NOVEMBER 1, 2016

As detailed in recent studies from Stone Temple, Google continues to make major investments in showing rich answers (Google Answer Boxes) often at the top of organic search results. Google AdWords Ad Extensions. For most B2B marketers focused on demand generation in particular, paid search can be just as important as SEO.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

WebMarketCentral

SEPTEMBER 3, 2009

He explains how social media, to be effective, requires a significant commitment of time and effort. Are Comments the Next Social Layer? It includes the discourse elements of Twitter but goes further."

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 22, 2009

In this excellent post, Newt Barrett goes beyond these obvious observations, offering case studies of how business organizations have taken advantage of the unique strengths of each medium to drive business results and acquire new customers. Content Marketing with Blogs: Fishing for Business, or Catch-and-Release?

RSS 20

RSS Best Practices Business Adwords 20