Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Contents 1. Just “No” 2.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Circle Studio

FEBRUARY 14, 2020

Look for the points of differentiation between your company and those of your competitors, as well as the points of similarity. Consider points of comparison. Consumption, engagement and conversion metrics are among the potential categories to establish your benchmarks and the areas to track.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

Kevin Indig

APRIL 1, 2023

Performance vs. editorial content When we think about quality, we first have to differentiate between performance and editorial content. link] Keap’s piece on CRMs has a strong structure with key questions, comparison tables and graphs. Exploration (“what is x?”)

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Zoominfo

AUGUST 18, 2021

Differentiating your product early through your pricing points is, therefore, an approach with a high likelihood of payoff. Provide your sales professionals with a set of benchmark data from your historical databases. In fact, a more purchase-ready prospect is likely to know more about the variety of products on the market.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

The ROI Guy

AUGUST 27, 2018

Some common ways to leverage the customer intelligence includes: 1) As dynamic benchmarks – integrated into the Value Selling and Marketing Tools, for peer comparisons of each prospect and customer versus industry leaders, laggards and averages, aggregated and anonymized from each vetted engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Digital B2B Marketing

OCTOBER 29, 2013

When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? Marketing often isolates statistics, removing them from any context that would allow for appropriate comparisons. Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet.

Statistics 100

Statistics Banner Ads Stats Sample 100

The ROI Guy

AUGUST 20, 2018

An ever growing buying committee, an inability to differentiate look-alike options, frugality and risk aversion, are all conspiring to make purchase decisions more difficult. Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information.

Gartner 45

Gartner Tools B2B Sales Comparison 45

KoMarketing Associates

MAY 3, 2016

The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations. While we certainly recommend benchmarking traffic performance over a time period (i.e., Misconception #2: Year Over Year Traffic Is Up So Performance Must Be Up Too.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Zoominfo

AUGUST 18, 2021

Differentiating your product early through your pricing points is, therefore, an approach with a high likelihood of payoff. Provide your sales professionals with a set of benchmark data from your historical databases. In fact, a more purchase-ready prospect is likely to know more about the variety of products on the market.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

B2B Marketing Analytics

AUGUST 2, 2020

The core competency that differentiates the winning organizations is their ability to objectively evaluate the investments that drive the highest engagement leading to pipeline growth. It is based on the timelines of the first marketing engagement in comparison with the sales engagements within an account. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

The ROI Guy

JULY 9, 2018

When solutions are commoditizing, and differentiation of the buying experience becomes essential to standing out in the crowd, this result is perhaps the most troubling of all. What if you could have the differentiating value messaging you need to better communicate and quantify your unique value to prospects?

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Brightedge

MAY 16, 2021

See how I tried to do some LightSpeed Learning by benchmarking your digital marketing skills with the 4-minute BrightEdge digital marketing quiz. They provide 57 blog category ideas, including List, How-To, Research, Stat Roundup, People to Follow, Parody, Issue, Comparison, What-If, Challenge, and Products Tips to name just 11.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

The ROI Guy

FEBRUARY 20, 2019

You make a mental note to do a price comparison later and check your watch. Engage earlier and differentiate yourself by helping to benchmark issues, tallying the high cost of doing nothing, and quantifying the value of your product in the context of what’s important to your buyer. His hour is almost up.

Training 40

Training Case Studies Validation B2B Sales 40

The ROI Guy

AUGUST 27, 2013

Starting with a few simple questions about your company and workload requirements, the tool then provides: A comparison of Total Cost of Ownership (TCO) for various compute options, differentiating the costs for on-premise with public and private cloud options, tallying differences in CapEx, OpEx and business benefits.

Budget Programs 40

Budget Programs Tools Work Management Marketing Management 40

Convert

NOVEMBER 16, 2020

Differentiate Between Randomness and Causality. Take, for instance, a comparison between two form-submission pages with some material differences in information layout and display. Statistics can help you understand the benchmark performance for your website and even competition. A/B Testing in Action: Benchmarked Case Studies.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

The ROI Guy

MARCH 20, 2013

It is important at this stage to deliver: Peer Comparisons - Helping the Prospect understand how their issues benchmark versus the competition, and how their current capabilities might be lagging and putting them at a competitive disadvantage. And in this “Do More with Less” economy, there are many priorities to address.

ROI 40

ROI Process Peer-to-peer Best Practices 40

The ROI Guy

FEBRUARY 8, 2017

Engage Higher – delivering assessment and benchmarking tools to help partners interactively assess and benchmark prospect challenges, and build roadmaps (leveraging your solutions) for improvements. Engage with Value – empowering your partners with the ability to quickly and credibly develop ROI business cases and TCO comparisons.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

The ROI Guy

APRIL 5, 2013

One of the challenges you face as a B2B solution provider is that more and more deals are stalled, with almost 60% of prospects choosing to “Do Nothing” versus saying “Yes”, this according to Sales Benchmark Index. Where is your Prospect spending more or less compared to the competition? What practices are missing, or are less than stellar?

Peer-to-peer 40

Peer-to-peer Advertising Benchmark Consulting Differentiation 40

The ROI Guy

MARCH 9, 2011

Unlike a simple survey, the interactive assessment in real time compares the responses versus “healthy” benchmarks, using on-line results and PDF reports to illuminate where the buyer has already made progress, but more importantly, where they have issues that these new concept solutions can address.

Work Management 40

Work Management Marketing Management Demand Comparison 40

Sprout Social

APRIL 23, 2024

A comparison table allows you to define both your insight focuses (columns) and your competition (rows). Sprout also enables you to benchmark your growth against the average social performance of your competition and offers detailed analytics that can inform your future social strategies.

SWOT 83

SWOT Analysis Paid Search Agency Marketing & Strategy 83

The ROI Guy

FEBRUARY 15, 2013

A recent article by Drew Zarges from Sales Benchmark Index opines, "Are ROI Calculators Dead?". According to IDC’s annual 2012 Buyer Experience Study published in November it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

TaylorMadeIn KEW

DECEMBER 4, 2016

I just read in detail the Content Marketing Institute (CMI) 2017 B2B Content Marketing Benchmarking Report (North America) which was published at the end of September. I’m also concerned that some of the language in the 2017 survey changed, so that I’m not convinced we can make the same year-on-year comparisons.

B2B Marketing 48

B2B Marketing Paid Search Agency Content Marketing B2B 48

Hinge Marketing

NOVEMBER 19, 2015

This process takes a comprehensive look at all of your firm’s initiatives—both online and offline—in order to provide benchmarking through proprietary diagnostics and algorithms. Next, give your firm a rating based on how you think your approach fares in comparison to your peers and competitors. Your differentiators.

Planning 48

Planning Peer-to-peer Paid Search Agency Budget Programs 48

Outbrain

AUGUST 30, 2021

In today’s competitive marketplace, you need to differentiate your business and products from all the others. Digital campaigns can and should be closely monitored, and their performance analyzed in comparison to the targets you set and industry benchmarks. The thing is, branding and marketing are connected, but also separate.

Paid Content 64

Paid Content Paid Search Agency Brand Identity Branding 64

The ROI Guy

JULY 19, 2012

via performance benchmarking, peer comparisons and the benefits and value in change, · “Why You?” via quantifying the differentiating value and competitive cost advantages of your solution versus competitive offerings. Challenge - Leveraging this content, Alinean’s tools challenge the buyer to justify · “Why Change?”

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Hinge Marketing

FEBRUARY 3, 2020

The top-down approach involves benchmarking your spending levels and allocations against other firms that are similar to yours. But first, there are some things to keep in mind as you benchmark your budget against comparable firms. Benchmarking Your Marketing Budget. Comparison Group. Comparison Group.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 6, 2012

Diagnostic Assessments are even more provocative, surveying the buyer on spending, goals and priorities issues, capability and maturity to understand where they are currently, benchmarking them to best practice leaders and peers to identify and prioritize issues, and prescribing specific solutions to remedy the highest priority opportunities.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Content Standard

APRIL 19, 2024

Consistent engagement and vibrant and compelling visuals are necessary to differentiate your brand from the crowd, which again brings up the issue of resources—do you have original photography available? A lot of what makes Instagram a popular platform also makes it difficult to stand out. Where are you sourcing content?

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

The ROI Guy

SEPTEMBER 29, 2010

These include: Smart Papers(tm) - interactive white papers that make traditional white papers more effective, more relevant and more One to One via interactive profiling and dynamic generation / delivery Executive Assessment Tools - quick surveys to help customers diagnose and understand issues, benchmark to peers, and obtain intelligent improvement (..)

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Hubspot

AUGUST 14, 2013

While this report doesn''t differentiate standard traffic from customers, it does highlight how people seem to navigate their experience on your site. Are there navigation benchmarks we should shoot for? Even if industry data were more readily available, the wisest choice would still be to set your own benchmarks.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

The ROI Guy

FEBRUARY 2, 2011

Diagnostic assessments – interactive surveys that ask questions to identify and illuminate potential issues, provide benchmarks vs. peers / leaders to drive priorities, and deliver customized roadmaps of solutions / services and practices to yield improvements.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

TrustRadius Marketing

SEPTEMBER 8, 2022

Security and data compliance are major differentiators for this software. 10 15% savings with annual payments14-day free trialFree social reporting and industry benchmarking features Additional monthly charge for switching tracking for more than 10 companies Emplify Social Marketing Cloud 7.6/10 Product trScore Pros Cons RivalIQ 9.6/10

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Launch Marketing

JANUARY 25, 2023

Ensure Messaging is Consistent and Impactful Effective messaging can help your SaaS organization differentiate its product from the competition and connect with prospective customers by highlighting what makes the product unique and valuable. Decision Stage: Here people are evaluating and finalizing their selection for their product.

Effectiveness 117

Effectiveness Planning Tips Buyer Personas 117

KoMarketing Associates

DECEMBER 20, 2018

Ad Stage’s Paid Media Benchmark Reports. Clients very often want to know how they are performing in comparison to other players in the industry. Ad Stage created quarterly paid media benchmark reports that showcased data for each different large paid media platform. From Ryan Young.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121