Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? Be consistent in publishing and follow your blog strategy to ensure you meet your content marketing goals. Its return on investment (ROI) is much higher than investing in paid ads alone. Blog traffic continues to rise.

Paid Search Agency 268

Paid Search Agency Traffic Content Marketing Companies 268

Spiralytics

SEPTEMBER 11, 2023

Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Left and right, marketers are utilizing this versatile tool to market their brands using Facebook Ads.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? What is the difference between Google Ads and SEO?

Paid Search Agency 112

Paid Search Agency SEO Allocation Google 112

Anyword

JUNE 5, 2024

Creating high-quality, informative blog posts can be challenging. In this guide we’ll show you how to use this powerful tool effectively, ensuring your blogs stand out and resonate with your audience. Add a saved resource or upload a new one (using URL, PDF or an image) to establish the overall theme and direction of your content.

Thought Leadership 52

Thought Leadership High Quality Lead 52

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. How would you learn what you need to know?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Bannersnack

SEPTEMBER 30, 2021

So it’s time to put your creative hat on and start thinking about this year’s haunting Halloween ad campaign. Whether you’re looking for festive Halloween color palettes, font ideas, creative Halloween ads for inspiration, or Halloween banner templates, you’ll find all of these below.

Banner Ads 52

Banner Ads Banners Template Resources 52

Bannersnack

SEPTEMBER 30, 2021

So it’s time to put your creative hat on and start thinking about this year’s haunting Halloween ad campaign. Whether you’re looking for festive Halloween color palettes, font ideas, creative Halloween ads for inspiration, or Halloween banner templates, you’ll find all of these below.

Banner Ads 52

Banner Ads Banners Template Resources 52

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 110

Social Media Training Course Resources 110

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Ranking 124

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Virtual Sales Training Resources.

Training 141

Training Top of Funnel Resources Work Management 141

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Bannersnack

MARCH 6, 2024

The sustainability preoccupation is ingrained in the design world which is already focused on recycling, optimizing production and using resources to their maximum potential. There are some […] The post 16 best environmental ads that will make you stop and think appeared first on Creatopy Blog.

Ads 52

Ads Best Practices Course Resources 52

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. Thank you Crissie and the Samsung Ads team for your time and insights! Let’s dive in.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

SmartBug Media

APRIL 28, 2021

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. Marketo Blog and Community. Another great way to learn about Marketo straight from the source is through the Marketo Blog. Customer Relationship Management (CRM) Sync.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Stevens & Tate

DECEMBER 21, 2020

If you are looking for packaging design resources, here are 7 to get you started. There are new designs being added all the time, so you have a wealth of inspiration at your fingertips. It features design inspiration from the entire globe along with industry headlines and a fully stocked directory of packaging design resources.

Resources 59

Resources Design Creativity Features 59

Matchcraft

MARCH 7, 2023

However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads. Unfortunately, many ad resellers and ad agencies fall into common traps and make mistakes that can negatively impact their ad performance.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Webbiquity

OCTOBER 17, 2023

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 314

Social Media Stats Marketing Report Paid Search Agency 314

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 94

Paid Content Adsense Merchandising Conference 94

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Valasys

APRIL 19, 2024

This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies. This article further explains the benefits of hiring an ads agency. Image Source. They refine their approaches through an evolving body of work.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. And with the right blog content, this seemingly small thing could result in big growth.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. blogging Click To Tweet. Check for any broken links.

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

Hubspot

SEPTEMBER 24, 2020

Below, we'll review the top tools that can automate this process for you and resources that can help you use more inclusive language. You can even customize the tool by adding your own words to avoid and alternate suggestions. You can use this for recruiting purposes or just to review your company blogs. Better Allies.

Resources 101

Resources Hubspot Marketing Automation Services Customer Satisfaction 101

Liveintent

JULY 7, 2021

Native ads have been around for a while, and as consumer behaviors and expectations have changed, native ads have evolved to suit those changes better. billion in 2021, a fitting figure for a format that garners 53 percent more engagement than display ads. Here’s how you and your team can benefit from Native Ad Blueprints.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

Anyword

MAY 9, 2022

This five-part series will dive into how you can take a data driven approach to Facebook Ads copywriting, using research-backed insights to improve your content’s form, targeting and engagement. We’ll look at the ideal length and structure for different elements of your Facebook ads. Ad Length + Different Content Types.

Ads 96

Ads CTR Content Copywriting 96

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Ranking Lead Scoring 107

Anyword

JULY 5, 2021

Following the top copywriting blogs is a great way to keep track of the newest trends in writing, get inspired, and stay abreast (can we even write that?) Reading copywriting blogs is also a helpful way to see the formats, sentence structures, and other layout elements that are popular. Let AI Make a Style for You (and Your Audience).

Copywriting 103

Copywriting Marketing AI Best Practices Blogger 103

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Sharpspring

JULY 15, 2021

With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business. How Retargeting Ads Work.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

Valasys

MAY 1, 2024

Two giants dominate the landscape: Facebook Ads or Google Ads. This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. Imagine showing your ad for sports equipment to someone who prefers ballet. Target hikers!

Facebook 40

Facebook Adwords Google Ads 40

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. Here’s a killer article that will help get your blog started in 7 easy steps.

Tips 145

Tips Lead Ranking Lead Scoring SEO 145