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Google to shut down Business Profiles websites

Martech

If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Why we care. Alternative tools. Squarespace.

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The latest AI-powered martech products, platforms and additions

Martech

Adpost added a new feature to its AI chatbot suite. GoDaddy ’s Managed WordPress added AI to site building and customer relationship management features. The Hub by GoDaddy Pro uses generative AI to create client communications, provide business advice and troubleshoot website errors. Get MarTech! In your inbox.

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New releases for AI-powered marketing technology

Martech

The no-code app builder added a free ChatGPT plugin to help users create Android and iOS apps using conversational AI. GoDaddy introduced three new services that help users create online store product descriptions, customer service messages and ads for Instagram and Facebook, all using generative AI. Web solutions. Get MarTech!

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5 Lessons We Learned from These Famous Rebrands

Hubspot

The company is adding 3-letter mnemonics to help viewers determine product families — i.e. Adobe Photoshop (Ps) and Adobe Photoshop Camera (PsC). A web hosting service founded back in 1997, GoDaddy was in need of an upgrade. One of GoDaddy's most striking changes is the new logo, named the GO. Its product logos. Pottery Barn.

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35 Web Design and Development Terms Every Marketer Should Know

Circle Studio

If you are considering a website redesign, there are quite a few terms that designers and developers use that you may not be familiar with. Web Terms Marketers Need to Know. In responsive design (see term below), breakpoints are often defined by common device widths, such as smartphone, tablet, and desktops above 1024px.

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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

But, striking a balance between relevance (how closely matched a keyword is with user inquiries) and competitiveness (the sheer volume of other sites also fighting for said term) is the secret to success. Image optimization techniques also include: Adding descriptive file names instead of generic ones like “IMG1234.jpg”

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What Is B2B (Business-to-Business)?

ClearVoice

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. What is B2B? Updates to LinkedIn business page “Home” feed.