Martech Advisor

SEPTEMBER 4, 2019

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. It also helps publishers optimally leverage their ad inventory. Here are the top five programmatic ad platforms for 2020 and beyond. The programmatic display ad spend in the U.S. is forecasted to reach $68.87

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

Pam Didner

SEPTEMBER 13, 2022

It’s pretty plain because no bells and whistles have been added to liven it up yet…. But when you dress up the blog post with images and add an SEO-centric (Search Engines Optimization) title and additional relevant links, the blog post becomes much more relevant and valuable. Total users and frequency. Content descriptions.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Digilant

APRIL 11, 2023

If you missed parts one and two, check them out linked below: Part 2: Align Ad Formats with Your Goals Part 1: Dig Deep into Data to Reach Your Audience Download the full whitepaper here. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. A robust offering of ad-supported tiers.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Sprout Social

MARCH 7, 2024

A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. On social channels, monitor their engagement levels, posting frequency, top-performing content and audience growth. These insights are useful for comparing and benchmarking your performance.

Analysis 94

Analysis Marketing AI Examples SWOT 94

PureB2B

MARCH 21, 2019

Finally, use this data to do optimize your next social lead generation campaign. Facebook, LinkedIn, and Twitter may all fit within the social media category, but they serve very different functions and attract diverse segments of users. For instance, Twitter thrives on short and catchy copy due to its 280-character limit.

Lead Generation 62

Lead Generation Social Media Generation Media 62

Kabbage

NOVEMBER 9, 2016

They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Martech Advisor

NOVEMBER 20, 2019

Did you know that the conversion rate of Google remarketing ads in far higher than traditional display ads? How to optimize Google remarketing costs in 2020. Your audience is more likely to click on an ad for a product they have already viewed, explored, or considered. Maximize ad spends. Reach a targeted audience.

Spending 71

Spending Google Ads Adwords 71

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. For many, they use a template with designated theme days or spaces for the frequency of types of post, such as self-promotional or external thought pieces that the audience would find interesting.

Paid Content 141

Paid Content Social Media Media B2B 141

Convince & Convert

APRIL 27, 2014

Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. Our go-to tool for this type of data is RivalIQ , a relatively new entrant in the social analytics scene that I like so much, I invested in the company.

Social Media 158

Social Media Allocation Media Paid Search Agency 158

KoMarketing Associates

APRIL 19, 2018

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Then, you can take that information and optimize your existing content or create new content assets. Are there many paid ads? Keyword frequency and appearance (i.e.

SEO 149

SEO Top of Funnel SERP B2B 149

NuSpark Consulting

JUNE 8, 2013

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

PureB2B

MARCH 21, 2019

Finally, use this data to do optimize your next social lead generation campaign. Facebook, LinkedIn, and Twitter may all fit within the social media category, but they serve very different functions and attract diverse segments of users. For instance, Twitter thrives on short and catchy copy due to its 280-character limit.

Lead Generation 48

Lead Generation Social Media Generation Ad Frequency 48

Hubspot

MARCH 5, 2020

The waves and frequencies of the waves are sent to your home or a Wi-Fi-connected place via an ethernet cable. These frequencies are decoded and recognized by your modem. Be sure to create or optimize your profiles on the major social media networks , including Facebook, Twitter, LinkedIn, and Instagram.

Marketing AI 98

Marketing AI Paid Search Agency Ad Frequency Cable 98

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Digital Ad Spending Worldwide. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures. Image Source: eMarketer.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Valasys

JULY 26, 2021

In general, your key content checklist should include the following factors: – Identify and determine your target audience to read and see and what might motivate people to promote your content with their connections, using strong research and analytics. In Google Analytics, UTMs enable us to analyze your data at a more granular level.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Martech Advisor

SEPTEMBER 23, 2019

Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Advertising Channels 96

Sprout Social

APRIL 6, 2020

After establishing the Page, you can then move on to posting jobs, adding affiliated Pages and scheduling your posts. Just like how some individual colleges within a university system might have their own Twitter and Facebook Pages, LinkedIn offers the same option through their affiliated Pages feature. Link affiliated Pages.

Education 102

Education Linkedin Practices Best Practices 102

Marketing Insider Group

FEBRUARY 25, 2015

Reach and frequency. Did you maximize the budget for reach and frequency? There are analytics to show which demographics, and day parts, and now also which devices are being reached. Traditional advertising was translated into banner ads where click through rates were as high as 20% or more. Products become better.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Ad Frequency 100

ClearVoice

MARCH 7, 2020

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. An example: If you have an ad that includes a link that was clicked 15 times, and you had 1200 impressions, your click-through rate would be 1.25%. Instagram is a part of Facebook’s family of brands.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Optinmonster

FEBRUARY 21, 2024

We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. On the other hand, when you stop paying for ads, the traffic stops. Aside from paid ads, don’t forget the traffic source that you (hopefully) already have– your email list!

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Valasys

SEPTEMBER 4, 2019

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. Button Optimizer. Button Optimizer allows users to design and customize CTA buttons in minutes. It’s great for bulk uploads of ads, keywords, and bids, while also allowing us to productive while offline. What is it? What is it? What is it? What is it? HubSpot Sidekick. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Leadspace

FEBRUARY 19, 2018

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Valasys

JUNE 13, 2019

In the long & short of it, measuring social media KPIs starts with defining KPIs for several social media platforms & aligning them in some way or the other with the business objectives of organization at large, in particular with the optimization of sales’ conversions. Steps to Measure Social Media ROI.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Hinge Marketing

MAY 14, 2019

We know from our research there is a relationship between average annual growth and frequency of systematic, structured research on target buyers. The services they added were complementary and the acquisitions brought valuable talent with them, but the resulting “house of brands” lacked cohesive positioning and messaging.

Studies 94

Studies Research B2B Marketing Brand Identity 94

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Digital Ad Spending Worldwide. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures. Image Source: eMarketer.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

ClickZ

DECEMBER 12, 2019

The future of 3rd party data: how to reach your audience in a privacy-centric world – Third-party cookie changes combined with CCPA and GDPR will diminish the viability of any ad provider that doesn’t have a first-party relationship (authenticated), making them the only viable ad platforms. It’s not all bad news, though.

Paid Search Agency 74

Paid Search Agency Lead Ranking Planning Top of Funnel 74

Valasys

AUGUST 1, 2019

In fact, in the last week of June 2019, LinkedIn updated their algorithm for the optimization of the newsfeed, which led to an improvement in the audiences’ engagement on the platform. Marketers can set-up their budgets, choose clicks or impressions & can even cease ads being run anytime with the help of campaign manager.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Anyword

APRIL 4, 2019

This year, in addition to custom content with affiliate links, BuzzFeed has started offering a new shoppable ad unit for relevant shopping posts. They’ll not only increase the frequency of current shows, but also introduce new, standalone podcasts. Even Twitter joined the club, launching its own podcast this month.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Convince & Convert

JULY 29, 2012

The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. The best way to do that is to define and measure specific customer behaviors. Not enough.

Social Media 138

Social Media ROI Media Correlation 138

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

TrustRadius Marketing

JULY 27, 2022

Social Media Analytics provides enterprises with actionable insights, metrics, and KPIs. For more on Social Media Analytics, check out our blog post from June 2022: Click here to read “What is Social Media Analytics? ” The Importance of Social Media Analytics for Enterprises. Machine learning is a form of AI.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93

Hinge Marketing

AUGUST 7, 2015

There are many different types of retargeted ads. Using your Google Analytics, you can determine which may be the best option for your firm. Pixel-based: These ads for your firm will show up on other sites after a visitor has left your site. You can target ads based on keywords and/or tags from your site.

Paid Content 48

Paid Content Work Management Marketing Automation Services Top of Funnel 48

LEADership

APRIL 29, 2014

Your company’s LinkedIn profile page should not only be optimized to rank well on Google, but it must also suitably impress potential new connections. I say mutual, because organizations must recognize the fact that adding value to a prospective customer goes a long way to boost referral business. No matter what, don’t be boring!

Social Media 40

Social Media Advertising Channels B2B Thought Leadership Media 40

Hinge Marketing

SEPTEMBER 11, 2013

An integrated marketing strategy today is more often defined as blogging, webinars, search engine optimization (SEO), social networking, email marketing and other online activities. Topping the list is SEO, web analytics, blogging, usability testing, white papers, social media (LinkedIn and Twitter) and email marketing.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Convince & Convert

MARCH 10, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. We had an advertisement editorial calendar for print ads in an Excel sheet.

Best Practices 158

Best Practices Social Media Work Management Planning 158