Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. It’s challenging to create high-quality leads that will convert into customers.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. Taking Everyday Life and Turning It Into Content. Let’s get to it.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. As such, high-quality content is critical. Five Technology Inbound Content Marketing Strategies.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. First, what’s an offer type?

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. Keep reading!

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Contently

APRIL 28, 2017

After years of hot takes and hand-wringing, including from yours truly , what was once supposed to revolutionize digital content has instead been something of a dud. Most of the hesitation from media companies stemmed from ad load and a lack of options for calls-to-action. In some ways, the movement has been successful.

Customer Surveys 152

Customer Surveys Brand Identity Branding Distribution 152

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Share on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

Conference 94

Conference Planning Content Marketing Content 94

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Building your TAM (Total Addressable Market) .

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

Paid Content 116

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 116

Bluetext

FEBRUARY 1, 2023

B2B marketing has gone through numerous shifts in the past few years, but perhaps one of the most significant is the emergence of demand generation. While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods.

Demand Generation Agencies 26

Demand Generation Agencies Demand Generation Lead Generation Top of Funnel 26

ConvertKit

OCTOBER 1, 2021

But running a successful (and profitable) local newsletter doesn’t require a huge budget or a crack media team—just an email platform and some good old-fashioned grit. Both editions contain different content. Given Lovell’s insider knowledge, much of the Thursday content centers around the local music scene. Marissa Lovell.

Newsletter 86

Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

Content Standard

JANUARY 10, 2022

Social media channels know this and have been making the most of it with new features and ways to engage. Today, it’s as much second nature to buy items through social commerce as it is to try your hand at the latest TikTok dance. ” None of that, though, makes marketers’ lives any easier. .”

Paid Content 138

Paid Content Social Media Distribution Advertising Channels 138

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). You sit back and wait for the leads to flow in— but no one’s visiting. You need to mix up your marketing and put that content to work. .

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Sprout Social

APRIL 6, 2021

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes be the most challenging part of marketing your business. The good news is social media can be your most valuable lead generation channel if you know how to use it right. Let’s take a look.

Paid Content 137

Paid Content Social Media Lead Generation Campaigns 137

Martech

MAY 30, 2023

No personalization, no leads. It’s a new paradigm in 2023, supported by research. And 83% of consumers are willing to share their data in exchange for a personalized experience. The question is how can marketers personalize campaigns at scale? In doing so, Clari achieved $1 million in qualified leads in just one quarter.

Cost per Acquisition 119

Cost per Acquisition Personalization ROAS Paid Search Agency 119

Single Grain

AUGUST 15, 2023

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

The Lead Agency

MARCH 15, 2018

What is Blockchain and why should digital marketers be invested in this new technology? In the same way that the Internet radically changed the way we share information, Blockchain is expected to radically change the way we exchange value. How will this affect marketing in the next ten years? History of Blockchain. Efficiency.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Single Grain

JULY 22, 2022

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies?

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. Another crucial Account-Based Marketing tactic here is content syndication.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Single Grain

MARCH 28, 2023

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Metadata

MARCH 16, 2022

We often review campaigns for our clients, and we’re always surprised at how many marketers aren’t using the right call to action on their ads. Just like headlines, copy, and images, you should be testing your call-to-action (CTA) frequently and experimenting with what works best for you and your company. Lead Generation CTAs.

Cost per Lead 64

Cost per Lead CPL Cost Per Click Best Practices 64

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Inbox Insight

APRIL 26, 2022

B2B marketers rely on data integration to drive higher ROI, and rightly so. Analysts expect the data integration market to grow in excess of $12 billion in 2022 , highlighting clear investment trends and intentions in this rapidly growing market. It’s important to understand: what content and themes are trending.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Advertising Channels ROI 98

Huptech Web

JULY 7, 2022

billion people expected to make online purchases in 2023— you should chart out an online path so that everyone throngs to your store, and you get to capture a considerable market pie. You should have a B2B eCommerce platform to increase your reach in a particular demographic using other established companies in the locale.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Hubspot

APRIL 8, 2019

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. There is a free and paid version of GA (the latter is called Analytics 360). HubSpot users can follow these simple instructions for adding GA.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Kapost

APRIL 15, 2016

You’ve all heard it by now: up to 65% of content goes to waste. But as marketers, sometimes it’s hard to turn the “wasteful content train” around. This post discusses how best-in-class content marketers overcome the content waste problem, and proposes a simple strategy shift that curbs waste and increases efficiency.

Paid Content 48

Paid Content Lead Ranking Top of Funnel Lead Scoring 48

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Metadata

DECEMBER 15, 2020

Your Marketing in 2021 Doesn’t Have To” webinar. We’ve run gift campaigns before in exchange for meetings and found they rarely converted to opportunities and revenue. This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. Just not right now.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Outgrow

JANUARY 25, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Mike Lieberman for our monthly podcast – ‘ Marketer of the Month ’! Starting out in marketing – what worked and what didn’t 2. Technology’s impact on marketing – how things have changed in the last 20 years 3.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. Building up your audiences and ramping up your ads in the preceding 3-6 months is very important. But if you’re in ecommerce, that’s a different story. There’s just too much at stake not to.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Altitude Marketing

SEPTEMBER 25, 2018

The old saying is that “content is king.” If you’re looking to start a B2B content marketing program, you need the king … and his entire court. Everywhere you turn, marketers are talking about content marketing. Long-form content. What content do you have? Infographics.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45