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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

Concerns around data privacy have been on the rise in recent years — and for good reason. As consumers in a technology-driven world, our information has become a new form of currency. As a privacy-first company, ZoomInfo is aware of growing concerns surrounding data collection, processing, and usage. Answer: No.

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

With whom would you willingly share sensitive personal information, such as your bank account number? However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange.

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Why marketers should care about consumer privacy

Martech

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). Consumers, for their part, are more invested in maintaining control of their data and reluctant to exchange personal information (even for incentives) unless they trust that you’re being careful with their data.

Privacy 101
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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” . We’ll see how it plays out. It’s hard to say.

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

With whom would you willingly share sensitive personal information, such as your bank account number? However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange.

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

In exchange for free access, CE users share business contact information from their email accounts with ZoomInfo. The type of information shared is what you would find on a resume or business card: company, job title, email addresses, and phone numbers. Data privacy is a top priority at ZoomInfo.