Marketing Insider Group

MAY 28, 2024

The more often you appear in the top 10 search results for a particular term, the more traffic you can expect to visit your website. In fact, about 64% of all US web traffic comes directly from Google. Sitting high up on the search engine results page (SERP) gives you a larger slice of that traffic.

SERP 241

SERP Google Keywords Intent 241

Marketing Insider Group

MARCH 1, 2021

But how can you ensure that your webpage gets the traffic that it deserves? Read on to learn how to get your business on Google’s top search results pages and attract the most relevant traffic to your business. If you’re wondering, ‘how can I add my business on Google?’, Step 1: Claim Your Business on GMB.

Google 320

Google Mobile Advertising Business Work Management 320

Animalz blog

MAY 15, 2023

Whipping up ultra-creative marketing copy and short-form content, like social media posts, product descriptions, and article titles. Midjourney Generating creative, polished images for blog posts and social media. You and I are at the dawn of a new era in content marketing: the age of generative AI. What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Convert

JULY 28, 2021

Finteza is a great tool for that as it allows you to narrow your data down to any specific traffic source or landing page: RELATED CONTENT: Uncover Your Website’s User Experience and Usability Conversion Barriers. One of the biggest changes in Google’s algorithm has been its lessening dependence on exact match keywords. Content Remains King.

SEO 145

SEO SERP Trends Keywords 145

Contently

FEBRUARY 8, 2022

I tell you a fact, and you act surprised. ” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” Let’s play a game. Fact : Consumers don’t fully trust corporations. I know, I know. Oh, we should talk about all of these totally awesome product features!”

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Tomorrow People

OCTOBER 24, 2012

You don''t need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, ''jump in feet first'' corporate counterparts. Increasing web traffic.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. Increasing web traffic. With 87.3%

Social Media 120

Social Media SME Media Marketing Budget 120

Hubspot

DECEMBER 17, 2019

While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. What's a marketer to do?

SERP 97

SERP Ideal Customer Profiles SEO Click Rate 97

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. A lot of articles out there remind us that Google awards higher SERP results to websites that EAT. That content is an important part of your on-page SEO, allowing you to reach for the SERP brass ring.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). For instance, if you’re targeting local customers, a location extension may help drive traffic to your physical location or Google Maps listing!

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

SocialPilot

JUNE 8, 2024

Influence Buying Decision Genuine customer ratings and reviews on Yelp or Google review platforms act as social proof for a business. Help Identify Gaps in Your Products and Services Customer feedback on a review platform not only helps improve the SERP ranking but also influences the buying decision. Let’s dive in!

Google 83

Google Work Management Ideal Customer Profiles Business 83

Scoop.it

APRIL 6, 2021

The act of curating content isn’t too different from that of a curator’s role at a museum, where they choose the most important artifacts and artworks to display to the public. Sharing other people’s content is also a great way of getting noticed by them – particularly when your post could send some more traffic in their direction.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Social media content 3.43

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Brightedge

FEBRUARY 15, 2022

Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. In many countries optimizing for Google alone will allow you to reach your prospective clients. Russia - Yandex. South Korea - Naver.

Practices 141

Practices SEO Best Practices Domain 141

ClearVoice

SEPTEMBER 23, 2021

While there’s a lot of debate about exactly how long a content marketing post or article stays fresh enough to pull in valuable traffic, one thing’s certain: Even a popular piece of old content can be made fresher with a bit of a makeover, and the results can be impressive: . Higher rankings in SERPs. More valuable incoming links.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Failure to strike the right note with your target audience could mean a decline in traffic that falls into your sales funnel.

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. Build Brand Authority Social media demands active engagement.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

seo.co

SEPTEMBER 13, 2021

For example, if you’re posting your ads on social media, you might be missing out on users who don’t have social media accounts. However, the best marketing experts run SEO and PPC together and combine their results with driving more traffic and conversions for their brand. Comparing SEO and PPC. Running SEO and PPC Together.

Paid Content 121

Paid Content Organization Campaigns PPC 121

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

seo.co

NOVEMBER 15, 2021

The Americans with Disabilities Act (ADA) of 1990 is a federal law that protects people with disabilities form discrimination. The act requires that places of public accommodation be accessible to people with disabilities. This sounds simple enough for a physical storefront, but it’s a little more complicated when it comes to websites.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Velocity Partners

FEBRUARY 20, 2024

Understanding the role of each paid media channel in your GTM strategy. Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. Honing SEO skills.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

SmartBug Media

MARCH 19, 2021

SmartBug Media®. Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. What Is Clubhouse? Should Marketers Care?]. G2 Crowd Learning Hub. Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. Get ready to explore! How do you Write Good SEO Content.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Hubspot

JULY 7, 2020

And, one major way they've driven traffic from different regions to their site is through international SEO. When you've only marketed your brand in one country, it will take time to get a social media following, email subscribers, traffic, and other metrics from a new international audience.

Hubspot 101

Hubspot SEO Domain Content 101

Digilant

SEPTEMBER 9, 2021

As marketers, we all know the importance of landing on the first page, ideally within the first five spots, of a search engine results page (SERP). Moz found that 71% of search traffic clicks on Google come from the first page of results, while some estimates say that is as high as 92%. Expand your media mix. App Installs.

Paid Content 52

Paid Content Paid Search Agency Display Advertisements 52

DivvyHQ

JUNE 11, 2019

While it’s fairly straightforward to measure the traffic that’s generated from a paid search campaign or attribute leads to a particular social media ad, translating content marketing metrics into an accurate measure of value is not so easy. Content marketing isn’t just about getting traffic to your site.

Top of Funnel 102

Top of Funnel Content Marketing Lead Ranking Marketing Analytics Tools 102

seo.co

JANUARY 18, 2021

Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. That’s not necessarily a bad thing since “nofollow” links have the potential to generate traffic. Article spinning. + Publishing videos to YouTube just to create backlinks. + Clickbait. + Duplicate content. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

Valasys

APRIL 11, 2023

This could include a mix of social media posts, email campaigns, and even paid ads. Announce via social media channels like Facebook, Twitter, Instagram, and LinkedIn – don’t forget to include links back into your site so readers can easily navigate from these platforms back onto yours!

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ). 1) What is SEO.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

SmartBug Media

JULY 16, 2021

And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Take the recommendations outlined in this blog, and you’ll be well on your way to improving your search rankings with video. Why You Should Care About Video SEO. Actionable takeaway : Determine the intent of your video.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Leadspace

FEBRUARY 19, 2018

According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

seo.co

DECEMBER 9, 2020

By doing things that Google likes, we can make Google “happy,” and therefore increase our chances of ranking higher in the SERPs. First, the entries in SERPs should be relevant to the search query—in other words, they should be on topic. Basically, we know that Google prioritizes certain websites over others with its ranking algorithm.

SEO 80

SEO Google CAN-SPAM Lead Scoring 80

PureB2B

OCTOBER 7, 2018

Increase social media presence. Ecommerce is living in a world of social media and the internet. Most people spend an accumulated two hours or more on their social media accounts. Additionally, offer a sneak peak of your collection on social media. Cookies are an excellent tool for retargeting.

eCommerce 84

eCommerce Lead Generation Lead Scoring Lead Ranking 84

Content Standard

JUNE 17, 2020

Empathetic content that’s engaging and informative is also more poised to land atop SERPs and drive key business outcomes. Valuable content: delivers a tangible benefit to audiences enriches their lives by moving them to think, feel, or act differently on their own behalf gives your brand a competitive edge 5.

Marketing & Strategy 136

Marketing & Strategy Content Creativity SERP 136