Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing AI 121

Marketing AI Enterprise Management Work Management Marketing Management 121

Martech

SEPTEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Explain the role of a MarTech Manager. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization.

Work Management 105

Work Management Marketing Management Allocation Paid Search Agency 105

SocialPilot

JANUARY 2, 2025

Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. So, managing your Google reviews isnt just a good idea; its a must. In this blog, we will share best practices to help you manage Google Reviews, a crucial aspect of your online business reputation.

Work Management 111

Work Management Marketing Management Google Customer Satisfaction 111

Tomorrow People

OCTOBER 21, 2024

Account-based marketing, when done right, has proven itself to be a leading strategy for driving revenue. According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. Go Deeper: Content Planning vs. Reactive Publishing: The Data-Backed Difference SEO Content Marketing Costs in B2B B2B SEO content isnt cheap. For 6-12 months, SEO content acts as a cost center, not a driver.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Sprout Social

AUGUST 30, 2024

Strong digital customer service is an expectation, not an exception to the rule. They likewise expect brands to deliver all of the above through digital customer service. Below we explain how to build a meaningful digital customer service strategy from A to Z. What is digital customer service? Translation? Think about it.

Work Management 129

Work Management Marketing Management Service Knowledge Base 129

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition.

Marketing Analytics Tools 197

Marketing Analytics Tools Enterprise Management Product Work Management 197

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Act-On

DECEMBER 17, 2024

Companies that have won consistently over the past decade have invested in their brand early and built a defensible brand, says Trevan Strean, creative director at Act-On. Research shows that over half of consumers say a companys customer experience matters as much as its products or services.

Loyalty 130

Loyalty Ad Building Brand Identity Branding 130

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. The solution? In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. Whats more?

Small Business Marketing 98

Small Business Marketing Work Management Marketing Management Budget Programs 98

Act-On

MARCH 25, 2025

Marketing automation platforms have become indispensable for businesses seeking to engage audiences, nurture leads, and streamline their marketing workflows. Act-On and HubSpot are top contenders, each offering unique tools to support marketing teams in automating campaigns, tracking engagement, and maximizing conversions.

Act-On 130

Act-On Marketing Automation Services Comparison Enterprise Management 130

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Work Management 113

Work Management Marketing Management Marketing Automation Services CMS Development 113

The Point

FEBRUARY 20, 2025

If you work with an outside agency, are they taking the necessary steps to ensure that campaigns they design, execute, or manage on your behalf meet all relevant guidelines? Agencies, as service providers, are usually considered data processors who act on behalf of the client. Agencies act as agents, not decision-makers.

Privacy 157

Privacy Advertising Agencies Email Marketing Paid Search Agency 157

Martech

JANUARY 2, 2025

Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. These help organizations manage change effectively.

Work Management 115

Work Management Marketing Management Planning Paid Search Agency 115

Act-On

SEPTEMBER 18, 2024

For digital marketers in healthcare, HIPAA compliance is more than just a regulatory box to check — it’s an ever-evolving discipline that demands constant vigilance. But it also means mapping out the corners of marketing where HIPAA risks may take you by surprise. And that’s a violation.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Martech

AUGUST 12, 2024

In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

Research 132

Research Work Management Marketing Management Marketing AI 132

Act-On

AUGUST 2, 2024

How teams collect, manage, and use data is one of the hottest topics in marketing right now — because data management is the foundation for basically everything that matters in 2024. But what exactly is a single source of truth for marketing — and why does it matter so much? What is a single source of truth for marketing?

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Salesforce Marketing Cloud

MARCH 5, 2025

For startups and small to medium-sized businesses (SMBs) , the challenge often lies in managing those relationships efficiently as the company grows. Enter the customer relationship management (CRM) manager a professional dedicated to ensuring your CRM strategy and tools work effectively to support your business goals.

Work Management 92

Work Management Marketing Management Startups Marketing AI 92

Act-On

APRIL 18, 2025

Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Pardot, now Salesforces Marketing Cloud Account Engagement, and Marketo, now Adobe Marketo Engage, are both legacy platforms acquired by tech behemoths. The Pardot feature set is not on par with Marketo. – Jeff H.,

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Scoring 130

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Work Management 130

Salesforce Marketing Cloud

AUGUST 29, 2024

Agents are assistive and autonomous software systems. For example, a service agent can act as your company’s most knowledgeable technical support representative, available 24/7 to handle every request. Based on user input or environmental conditions, they reason, plan, and take action to achieve given tasks or goals.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Business 130

Salesforce Marketing Cloud

OCTOBER 2, 2024

Why small businesses should embrace AI Best practices for implementing AI in small business Challenges in adopting AI for small businesses The future of AI in small business What to look for in AI for small business solutions Making the most of AI for SMBs What is AI for small business? It will only get easier for you, from here on out.

Marketing AI 122

Marketing AI Small Business Marketing Enterprise Management Work Management 122

Martech

SEPTEMBER 30, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Refine content strategy development (from a previous prompt) to be more about advising on what works as they would not be a SME. I am trained with MarTech content. Answer: Certainly!

SME 115

SME Work Management Marketing & Strategy Best Practices 115

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now? Contact enrichment.

Marketing AI 126

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 126

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Marketing AI 125

Marketing AI Work Management Marketing Management Paid Search Agency 125

Act-On

NOVEMBER 8, 2024

The holidays are the busiest time for email marketers and 2024 is going to be no different. In today’s blog, we’re going to discuss how to develop an effective holiday email marketing strategy using time tested email deliverability management strategies. How are your campaigns performing now? Holiday time is busy, for everyone.

Planning 130

Planning Email Marketing Data Hygiene Deliverability 130

Only B2B

APRIL 16, 2025

This guide walks you through whats actually working in B2B acquisition todaystrategies that perform in real-world conditions. Whats Working in B2B Customer Acquisition Right Now? This hybrid approach doesnt just increase reachit shortens the sales cycle, improves conversions, and aligns marketing and sales.

Acquisitions 71

Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing AI 126

Marketing AI Effectiveness Paid Search Agency Planning 126

Zoominfo

APRIL 17, 2025

These represent the key software platforms for your sales team to evaluate. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Marketing Insider Group

FEBRUARY 10, 2021

Your VP should focus on the benefits of your product/service, over the features and relay your purpose as a company. It communicates a solution to the problem your business wants to solve in the world. It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Martech

JANUARY 29, 2025

Some days, the ability to make this claim can be a managers highest achievement. It can be uncomfortable, especially for people with order-creating jobs, such as managers, MOps and technical specialists. People at the top and center of the company can’t act as quickly or accurately as someone who works at the point of action.

Creativity 119

Creativity Work Management Marketing Management Urgency Marketing 119

Trade Press Services

SEPTEMBER 3, 2024

When distractions are just a click away, the art of time management has become a critical skill for maintaining productivity. Time blocking is a time management technique that involves dividing days into defined blocks of time, each dedicated to a specific task or group of tasks. What Is Time Blocking? Limit distractions.

Work Management 97

Work Management Allocation Sample Press 97

Salesforce Marketing Cloud

JANUARY 30, 2025

AI is making waves across industries, and customer service is no exception. While theres plenty of buzz about how it’s already transforming existing customer service roles, theres another side to the story thats just as exciting: the brand-new jobs AI is bringing to the table. Thats where AI data analysts come in.

Work Management 106

Work Management Ideal Customer Profiles Service Ethics 106

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Demand Generation Agencies 108

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Agencies 1 108

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion.

Marketing AI 125

Marketing AI Planning Act-On Work Management 125