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An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

Lenny's Newsletter

Whole Hearts : [link] • 100 Foot Wave on HBO: [link] • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones : [link] • Noah Weiss on Lenny’s Podcast: [link] • How to create an exceptional coverage plan for your parental leave (Tamara Hinckley): [link] Production and marketing by [link].

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Why HubSpot is Acquiring The Hustle

Hubspot

Newsletters, podcasts, premium content, and other media have exploded in popularity for startups and scaleups looking for best practices and tech news. They have a daily newsletter that reaches over 1.5 And they have a very successful business podcast, "My First Million.". We can't stop there, though.

Hubspot 101
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. There are a lot of other social media incumbents and startups trying to tackle the audio space, which is awesome.

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How to market “marketing” internally

MKT1

In this newsletter: This newsletter is a companion to “Intro the MKT1 Method”, an overview of our core principles for building B2B marketing teams. Find the newsletter, video, and slides here. If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co

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BEWARE of FAKE Fractional CMO’s

GrowPowerful

On the podcast this week, GROW Powerful’s Managing Partner, Brett Schklar brought attention to a particularly problematic and confounding issue which has been recently plaguing CEOs and business leaders who are embracing Fractional Leadership: Fake Fractional CMOs. Two Sides of the Fake Coin: Wannabe’s & Retirees. Going GROW.

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. MarketingProfs.

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. MarketingProfs.