Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Many media platforms provide brand lift studies. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market.

B2B Marketing 101

B2B Marketing Trends B2B Planning 101

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Marketing AI 84

Marketing AI Media Plans Training Planning 84

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. The most common examples are social media platforms and blog comments. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. My finance background provided a solid foundation for technology forecasting while working in corporate development and market intelligence helped me understand strategic planning.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. News/Media Mentions. Hiring Surges.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Each plan includes 100% custom designs, with unlimited edits.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. However, the ROI can be enormous.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Branding 99

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. On top of that, many of the media measurement approaches (e.g., Evolving and diversifying the media audience strategy beyond third-party audiences.

Lead Ranking 86

Lead Ranking Lead Scoring Work Management Paid Search Agency 86

Customer Experience Matrix

MAY 8, 2018

firms are planning to apply GDPR standards worldwide, if only because that’s so much easier than applying different rules to EU vs non-EU persons. This would inevitably lead to smaller firms being excluded from data acquisition. Since they can’t verify every vendor, many are considering cutting off smaller suppliers.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon. Orchestrating the entire content lifecycle.

Digital Asset Management 98

Digital Asset Management Enterprise Management CMS Development Work Management 98

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. Attention spans are shorter, making it harder to get a message to resonate; the number of choices has grown exponentially; and the number of connected devices has also grown, noted Matthew Fanelli, SVP for digital at MNI Targeted Media.

Cost per Acquisition 104

Cost per Acquisition Top of Funnel Cost CPA 104

Porch Group Media

MAY 4, 2021

In terms of channels, brands plan to focus more spend on social media, search, video and email, according to research by Nielsen. Although marketers plan to increase budget, confidence in measuring ROI for each channel is not as high. Customer Acquisition. Focus Spend on In-Market Shoppers.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE). On the expo floor at Opticon 2022. Shell: The heart of the digital eco-system. To be fair, Macherzy?ski

Enterprise Management 88

Enterprise Management Work Management Marketing Management Digital Experience Platform 88

Hinge Marketing

DECEMBER 4, 2019

If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. Healthcare, technology and media-related brands have experienced the most consolidation, but increasingly complex and global projects have also driven the demand for similarly large and complex organizations to service their needs.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! Growing your social media following. However, you won’t know for sure which tool will help you reach your goals upfront—but you can at least use your goals to establish expectations when you vet vendors and speak to sales reps. Email acquisition or lead generation.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

ClickZ

JUNE 1, 2020

The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. A range of emerging vendors are out there today using Artificial intelligence to automatically optimize advertising spend and targeting. The evolved AI of today.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. LiveRamp, a partner of both Convertro and Adometry, connects individual identities across different media such as email and Web sites. This brings us to what all these systems are not.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) But the usual whining about their power from competitors and ad buyers has recently been joined by increasing concerns among the public, media, and government.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Have a Formal Marketing Plan. Partner with a Marketing Agency. Focus on the Buyer.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. Marketing leaders are planning to increase their marketing technology spends. Social and Relationships.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Sprout Social

MARCH 30, 2023

For Sprout Social, this presents a massive opportunity to build solutions that help teams work smarter, unlock creativity and increase social media’s business impact exponentially. For our current and future customers, now is the time to start planning for adaptation—and empowering your teams with the tools they need to do it.

Marketing AI 117

Marketing AI Peer-to-peer Training Software 117

Customer Experience Matrix

DECEMBER 18, 2012

The question answered by the paper is “What will marketing automation vendors do next?” I don’t claim any particularly deep insights into the latter: they'll continue to adapt to new media and buying habits, I guess. To summarize the argument: marketing automation vendors must grow or die.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Choozle

JULY 12, 2022

This flexibility makes creating a plan and setting clearly connected goals one of the most important steps in the marketing process. Understanding the logical goals connected to your campaigns will help you make a solid plan you can expect to see all the way through. Campaign planning. With a primary goal in mind (i.e.

Paid Content 87

Paid Content Campaigns Paid Search Agency Allocation 87

Zoominfo

JULY 2, 2020

Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Champion Communications

DECEMBER 9, 2021

As businesses look to solve the challenges brought on by the pandemic and the cloud continues to dominate, HeleCloud’s CEO Dob Todorov sat down with Digitalisation World to discuss HeleCloud’s acquisition by technology behemoth SoftwareONE. Logicalis shines light on importance of data to CIO plans . Hoptroff – .

Digital Transformation 62

Digital Transformation Vendors Acquisitions Custom Publishing 62

Martech

MAY 27, 2022

Advertising is deeply impacted by emerging tech platforms and social media trends, making it susceptible to constant disruptions. Additionally, the platform has repeatedly proven itself as a strong conversion channel, driving 155% more clicks than Instagram and Facebook ads for a Jungle Topp Media experiment. Incorporate feedback.

Advertising Agencies 103

Advertising Agencies Advertisements Advertising Mobile Advertising 103

SmartBug Media

OCTOBER 1, 2020

Customer acquisition cost (CAC) = Marketing spend by channel ÷ New customers generated by channel. Take inventory of every technology, vendor, and advertising or media cost that count against your budget. trade shows), competitive pressures, and staffing considerations as they go through budgetary planning.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Allocadia

APRIL 3, 2019

“Because Allocadia automatically aggregates the data associated with our media buys and results, we no longer grapple with numbers that don’t add up due to human error. This has given us more confidence in our data and helps us more effectively decide where to spend our future marketing dollars.” – Erin Ashcraft, Media Operations Manager.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

KoMarketing Associates

NOVEMBER 6, 2018

According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year. Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. The deal makes sense and will help Infusionsoft expand its social media capabilities, which have been limited.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Televerde

OCTOBER 27, 2020

We don’t believe in vendor-client relationships. Our business is strong and we are solidly positioned to maintain our momentum for a strong finish in 2020 and to accelerate our plans for rapid expansion in 2021.”. “We Managing multiple outreach touches including email and social media to engage prospects. 1 908 377 9969.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

The Point

JUNE 5, 2018

The most significant is probably a shift toward the subscription economy, where vendors are driving revenue through service-based annuity revenues. That immediately shifts the focus from “net new” customer acquisition to customer retention. Several factors have contributed to this. LDW: Stunning, right?

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

ClickZ

DECEMBER 10, 2019

Implementation of a CDP, a marketing analytics hub, and a marketing resource and planning tool (Percolate) transformed OUP’s marketing program. It is essential for technology vendors to work closely with an organization during the first couple of months of implementation.

Work Management 83

Work Management Press Marketing Management CMO 83