9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift.

What customer acquisition and growth marketers can learn from Ash Ketchum and Pokémon

Liveintent

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. It’s just that in the case of marketers, they want to catch as many customers as possible…and not so many pocket monsters.

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How To Maximize Success With the Right Growth Marketing Strategy

DivvyHQ

We talk a lot here about content development for marketing purposes (brand awareness, lead/demand generation, etc.). There's a term for this broader focus: growth marketing.

What Is Growth Marketing?

Sharpspring

Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. And should you add growth marketing to your business strategy this year? How to Add Growth Marketing to Your Current Strategy.

A Quick Guide To Successful Growth Marketing

Marketing Insider Group

What is growth marketing? Growth marketing is the next level of traditional marketing. Growth marketing is not a short-term process but a long-term strategy that builds customer lifetime values. What Helps Growth Marketing Stand Out from Others?

What is Growth Marketing? The Ultimate Guide in 2021

Goodish Agency

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Growth Marketing vs. Growth Hacking.

What Is Growth Marketing?

6sense

Marketing has never lacked buzzwords, so you’re not alone if you’ve wondered, What is growth marketing? With a focus on revenue, data, testing, and the entire buyer journey, growth marketing is not a fly-by-night trend. What Is Growth Marketing?

Next Generation Growth Marketing: The Evolution Towards Strategic Demand

ANNUITAS

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. The State of Growth Marketing.

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The Ultimate Guide to Growth Marketing

6sense

The B2B marketing world has undergone some major changes over the last decade. Growth marketing is the new standard for marketers of all sectors, and it combines comprehensive measurement with an iterative approach to tactical execution. What Is Growth Marketing?

The age of customer acquisition 3.0

ClickZ

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. Customer Acquisition 2.0

4 Growth Marketing Examples for Modern CMOs

6sense

Today’s marketing leaders face stiff competition and endless barriers to growth. Now more than ever, marketers must go beyond top-of-funnel techniques to convert their most valuable opportunities — and adopting a comprehensive growth marketing is the best way to succeed.

How to Lower Your Risk of Entering a New Market | One Good Idea

Vision Edge Marketing

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. Armed with insights and the right strategy, you increase the odds of success, save money and improve your speed to market.

How To Build A Growth Marketing Strategy in 2022

6sense

Effective growth marketing is all about experimentation: observe, question, hypothesize, test, and iterate. If you have a marketing team that can execute these steps reliably, all you need is the right strategy to progress toward your revenue goals. .

What is growth marketing and how could it benefit your business?

Ledger Bennett

What is growth marketing? Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. How the role differs from traditional marketing.

What Facebook and Salesforce’s recent acquisitions mean for email

Liveintent

Before we closed the door on 2020, a couple of last-minute changes swooped in to shake up the marketing world. First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. Curious about what these changes mean for email and growth marketers?

Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions. Marketing programs have implications to channel choices.

AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Referral Rock

That’s because these metrics effectively measure your company’s growth while at the same time, being practical and straightforward to implement. The groupings are as follows: Acquisition. ” The five groupings are aligned with your customer lifecycle stages and were created to help marketers identify where they should focus their time to optimize their marketing and sales efforts. “It’s After all, he struggled with growth at first himself.

The Benefits and Challenges of a Product-Led Growth Strategy

Vision Edge Marketing

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. Yes, I Want My Growth Idea. Hootsuite. Slack.

Grow Your Business While You Sleep With Growth Marketing as a Service

B2B Marketing Insights - WE

If you’re a small-to-medium-sized business, it’s a challenge creating and implementing all the aspects of a marketing campaign. You’re stretched to your limits by the day-to-day operations of running your business, and you just don’t have the capital to invest in a team dedicated solely to marketing. How can you create flexible and adaptive marketing strategies that engage customers in authentic and meaningful ways while producing great returns and reducing costs at the same time?

Two Future-Proofing Components to Protect Your Growth

Vision Edge Marketing

And it is one important way to protect your growth. When it comes to processes to protect your future, these three are essential: Keep a pulse on the market and surveil risks. One breach could wipe out your company’s future, or at the very least, stall your growth.

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Optimize your Revenue Funnel by Focusing on the Offers

FunnelEnvy

Let’s take a step inside the data-driven demand generation marketing team. The biggest concerns on the CMOs radar are that the acquisition costs are too high and not hitting their pipeline or revenue goals. If you’re a Demand Gen marketer and need help, feel free to get in touch.

How Health and Wellness brands can achieve advertising personalization after the third-party cookie

Liveintent

The health and wellness market is a $1.5 trillion industry with a projected annual growth of 5 to 10 percent. Growing consumer interest in the market presents a tremendous opportunity for health and wellness brands and signals an increasingly crowded and competitive market.

The Differences Between Marketing Analytics and Business Intelligence

PureB2B

Without a doubt, in the world of digital marketing, the ability to analyze and produce quality data remains the most important success factor. Marketing analytics, business intelligence…what do they actually mean? Introduction to Marketing Analytics.

How this pandemic will disrupt your growth team

ClickZ

30-second summary: One of the best practices to emerge in the last two decades has been the emergence of “growth teams” inside the world’s fastest growing companies. Automation is the key to growth during the pandemic. The future of Customer Acquisition 3.0

Real Time Banter: The dos and don’ts of driving D2C growth, with Nik Sharma

Liveintent

With many new retailers jumping on the direct-to-consumer bandwagon, the market has experienced a double-digit growth rate over the last few years. ” What’s some of the lowest-hanging fruit for D2C marketers? It’s hard out there for a D2C brand.

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The After-Facebook Era: How Quip Diversifies Channels and Scales Growth

Liveintent

Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether.

Pro Tips: Powering Consideration with Programmatic Advertising in Email

Liveintent

Which is why they focused on email acquisition as a strategy. They also suppressed existing subscribers to prevent wasted marketing spend. That may seem obvious, but it’s an important fact that many marketers overlook. Now that you’ve got the audience is right, here are three tips for getting the marketing right. Remember that when you’re in the consideration stage of your marketing funnel, calls to action should be soft.

The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

Single Grain

It’s not magic and it’s not because I’m special; you just need to follow the proven steps, which is what we did with Marketing School : Now, do I guarantee that you’ll get to that level? Dive Deeper: How to Build a High-Performance Content Marketing Strategy. With Marketing School , the podcast I do with Neil Patel, we release an episode every single day. Growth Everywhere is my weekly podcast where I interview someone on each episode. Take Marketing School.

CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter.

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Why performance marketing alone won’t grow your brand

Liveintent

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing.

What is a Content Supply Chain?

Avitage

The genesis for this is an article by Jake Sorofman at Gartner, “The Content Supply Chain is the Rate Limiter to Digital Marketing Maturity.” Content Marketing Content Operations Featured Marketing and Sales Strategy” “Targeting and personalizing experiences requires content—lots of it, in many different forms, for many different audiences, engaging across many different channels.

The key to a great landing page? Treat your customer like Kim Kardashian

Liveintent

” As someone who helps brands build their e-commerce expertise and DTC growth marketing strategies, Sharma wrote the guide on building great landing pages. The most effective landing pages provide a full-funnel marketing experience in one scroll.

The Queen Bee Mindset: How to Make the Customer the Center of Your World

B2B Digital Marketer

As B2B digital marketers, are you taking good care of them? Erik Newton is the VP of Marketing at Milestone Inc. He is a growth marketing executive who takes a full-lifecycle view of customer acquisition, experience, and retention. B2B Digital Marketer Podcast

The B2B Marketing Metrics That Matter the Most

Sales Engine

As content marketers , there are a lot of things that we can and should be measuring—open rates, click through rates, number of visitors (unique and returning), number of users, conversion rates, number of impressions, social media likes and followers, and so on. But none of these metrics actually communicates the overall effectiveness of your marketing when it comes to bottom line revenue increase. Ultimately, the only metric that matters is total cost of customer acquisition.

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How 38% of Government Contracting Firms Grew More than 20% in 2020

Hinge Marketing

Among these survivors were a group of High Growth GovCon firms—firms who maintained a compound annual growth rate of 20% or greater over a three-year assessment period. Purchase the 2021 High Growth Study: Government Contracting Edition. Insights From the High Growth Firms.

How to Use Customer Insights to Spur Growth

Vision Edge Marketing

After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. When it comes to business transformations of any type, C-Suite leaders often need the Marketing team to step up. To help with these initiatives, CEOs expect their Marketing leaders to: Drive revenue growth. The systems and tools to maintain consistent implementation of processes and driving effectiveness and efficiency to deliver on growth.

SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. . It provides insights on customer acquisition spending.

What is Account-Based Marketing?

Sharpspring

As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that’s where account-based marketing comes in). Problems with Traditional B2B Marketing. Elements of Account-Based Marketing Strategies.

25 SaaS KPIs To Start Checking For Optimized Business Performance

accelerate agency

You’re likely investing heavily in initial marketing, sales, and promotions without seeing that investment repaid quickly. . By tracking both MRR and ARR, you can gauge your company’s capacity for growth. CAC (Customer Acquisition Costs).

Using the AARRR ‘Pirate Metrics’ Method to Build Your Growth team

TrustRadius Project Management

Today’s Community Contributor is Himanshu Periwal, Vice President of Growth for travel and bookings website ixigo.com. Himanshu has a Bachelor’s of Engineering along with an MBA, and has experience in product marketing and management consulting. He has contributed ratings and reviews of various marketing products on TrustRadius. First off, why call it Growth, and not Marketing? How to structure your Growth Team.