Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B.

Tactics 133

Tactics Work Management B2B Marketing Marketing Management 133

Zoominfo

JUNE 6, 2022

This highly competitive talent market calls for wide-reaching recruiting efforts that are increasingly modeled on best practices from the digital marketing world. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo What is an Employer Brand Strategy?

Process 130

Process Brand Identity Branding Zoominfo 130

Zoominfo

DECEMBER 7, 2022

Every talent acquisition executive worth their salt knows the benefits of prioritizing diversity, equity, and inclusion (DE&I). Here’s my take on the specific changes leaders can make to their hiring practices to cultivate an inclusive and equitable talent pipeline.

Process 130

Process Enterprise Management Work Management Zoominfo 130

Martech

JANUARY 17, 2024

In the current business climate, key people change jobs and new people come on board through mergers and acquisitions. Kirsten Schlau, director and Salesforce Marketing Cloud practice lead at martech consultancy Sercante, saw one such implementation go up in smoke when a client she advised acquired a new company. Wilder explained.

Tips 112

Tips Lead Ranking Paid Search Agency Urgency Marketing 112

Martech

AUGUST 10, 2023

This new feature works on auditing new profile IDs to ensure uniformity; provides channel-specific ID resolution; compacts old ID to curb profile bloat; and, automates the removal of stale data to improve relevance and efficiency. Lytics ’ customer data platform now has AI/ML Automated Identity and Profile Management. ” Get MarTech!

Enterprise Management 98

Enterprise Management Work Management Marketing Management SMB 98

Webbiquity

JUNE 13, 2023

Your loyal customers are your best brand advocates, creating authentic word-of-mouth. Adopt best practices for ethical data use and transparency to maintain customer trust. Be open to what’s working and what’s not. Mehdi spends his spare time musing about startup growth strategies, personal productivity, and remote work.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

SmartBug Media

APRIL 23, 2024

Without doing so, marketing teams can quickly find their work out of tune with the firm’s overall goals and initiatives. Bringing It All Together As with any business, marketing teams must constantly work to understand and anticipate the needs of the private equity investment stakeholders that they support.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 59

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. And How do They Work? What is a Lookalike Audience?

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Lenny's Newsletter

AUGUST 22, 2023

Many companies are establishing growth teams for the very first time, and there’s still very little practical advice for thinking through the timing and sequence of building your first growth team. And 90% of the time, acquisition is the first goal new growth teams take on. Growth, as a function, is only a decade old.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Marketing Insider Group

JANUARY 30, 2024

If our audience is craving easy-to-digest, practical advice, we’re not going to bombard them with highfalutin language and complex theories. Audiences evolve , trends change, and what worked yesterday might be old news today. This work must be conducted at each functional level.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. We are very focused on having demand creation and demand capture working symbiotically,” Tassey said. “I

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. They could focus on new customer acquisition, which is essential, but they had a more significant opportunity if they focused their marketing efforts on their current customer base. However, his point was well taken.

Brand Identity 132

Brand Identity Branding B2B Acquisitions 132

Zoominfo

OCTOBER 28, 2020

With the acquisition of Clickagy, our differentiation here is real-time, on time. With the heavy lifting out of the way, our data management team went to work: Researchers on ZoomInfo’s Scoops team provided an entirely new set of categories and topics with expertise in project intelligence and intent.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Rev

AUGUST 30, 2023

In this blog post, we’ll look at 7 sales enablement best practices that you can implement to optimize your sales team’s performance and remain profitable no matter what happens with the economy. Plus, by having content tailored to each stage, you’ll be able to track which pieces work best for your buyers.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Martech

JULY 24, 2023

As I mentioned in my previous MarTech column , I don’t work when I’m on holiday, but relaxing in a new environment always unleashes my creative energies. Acquisition Adding subscribers is critical for your email program’s health. This style of suggestive selling has become a common practice. Now, that was nice.

Budget Programs 98

Budget Programs Optimization Cross-Selling Opt-out 98

Martech

APRIL 9, 2024

It has worked with the U.K. Eighty percent are planning to train their staff on privacy-related issues, while many expect to create dedicated teams or employ external experts to work on these issues. Other tactics will be needed to support acquisition. Optable is finding that the targeting and measurement mechanisms work.

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

Martech

APRIL 17, 2024

It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. Also, called the “best of breed” model, you choose each vendor individually and then focus on integrating all your platforms. The answer is, sadly, not much.

Enterprise Management 126

Enterprise Management Marketing Automation Services Work Management Marketing Management 126

Launch Marketing

AUGUST 18, 2021

Establish communication best practices with executives to effectively convey marketing performance. Metric 1: Customer Acquisition Cost. Customer Acquisition Cost (CAC) indicates the amount of marketing dollars spent to acquire each new customer. Download the B2B Marketing Performance eBook.

Paid Search Agency 118

Paid Search Agency B2B Marketing Allocation B2B 118

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Engagio

DECEMBER 9, 2020

As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. Let’s break it down into five key areas: Focus on your best opportunities. Focus on your best opportunities. Focus on your best opportunities. An ABM practice is all about reducing waste.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time. In your inbox.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

Martech

OCTOBER 10, 2023

Governance structure Let’s start by talking about how we should structure governance of our customer journey operations, as this will have a big influence on how the work is prioritized, initiated, implemented, and improved. This is best when done collaboratively and shared with all teams in a transparent way. Standards and practices.

Customer Satisfaction 124

Customer Satisfaction Enterprise Management Work Management Multi-Channel 124

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. Now, it’s the new norm.

Social Media 101

Social Media Acquisitions Media Marketing & Strategy 101

The Marketing Blender

NOVEMBER 4, 2022

See Our Work. . Calculate Your Maximum Allowable Customer Acquisition Cost (CAC). There are many options available, so it’s important to do your research and select the channels that will work best for your business. 5 marketing budget allocation best practices?. Our Services. . Who We Are. .

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Martech

DECEMBER 7, 2021

Another article, how to build your tech stack for revenue ops , discusses best practices to ensure your tech stack fits your people, processes and business objectives. Your end-user(s) – It’s also helpful to have a working relationship with end-users who are using or will use your new technology.

Work Management 102

Work Management Marketing Management Organization Budget Programs 102

Rev

FEBRUARY 15, 2023

The real key to accessing the benefits of RevOps is in the execution—and that means knowing and implementing best practices. In this blog post, we’re going to give you an overview of 27 RevOps best practices that can help drive growth for B2B companies. Address any roadblocks that may be hindering progress.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Liveintent

SEPTEMBER 8, 2021

Capturing email addresses has always been important, but recent changes to third-party cookie regulations and constantly changing social algorithms make the practice more critical than ever before. Not only does this destroy trust, but it also cheapens the relationship you’re working to build. Score acquisition sources.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Martech

JUNE 1, 2022

You need to have a detailed understanding of your current customer base, and segments within it, to develop strategies that work. While the best strategies are always context-specific, there are general guidelines that can help with most audience development initiatives. High-impact audience development strategies.

Multi-Channel 115

Multi-Channel Ad Exchange Work Management Acquisitions 115

Adobe Experience Cloud Blog

MAY 7, 2021

We are still in the grips of a new working world, making it essential we continue to work from home if we can. Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly.

Work Management 169

Work Management Marketing Management Effectiveness Marketing & Strategy 169

EveryoneSocial

NOVEMBER 3, 2021

The term “ war for talent ” was coined decades ago, but today it’s more relevant than ever as companies strive to perfect their talent acquisition strategies to attract the right people. So it’s no surprise that HR professionals say recruitment and talent acquisition is one of the major challenges they face.

Acquisitions 52

Acquisitions Resource Management Marketing & Strategy Best Practices 52

Rev

AUGUST 23, 2023

It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. Unlike market-led growth, product-led growth uses the product itself to drive acquisition, expansion, conversion and retention. PLG emphasizes a user-centric approach. Who’s doing it right?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Brandpoint

JANUARY 21, 2021

With over a decade of marketing experience, he’ll be presenting at this February’s Talent Acquisition Week virtual conference. How have you kept a focus on collaboration and creativity while working remote, especially when it comes to video creation? He assured us that we would be supported, and he has kept his word!

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Stevens & Tate

SEPTEMBER 26, 2023

However, you can simplify the task by determining your business’s best subscriber acquisition method. Personalization works in tandem with segmentation to ensure optimum email marketing performance. After some experiments, you can determine the best variation for different groups in your email list segments.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

FMG Suite

MARCH 7, 2023

Since the Vestorly acquisition, FMG has been engineering GPT to personalize content by personas, summarize articles, and create engaging social posts. The post FMG Announces “One-Click” AI-Powered Personalization of Social Media Content Including Custom Captions Leveraging Marketing Best Practices appeared first on FMG.

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

Oktopost

MARCH 26, 2024

How it works B2B organizations, whose primary channel is LinkedIn, need easy ways to communicate with their community in the same place where they manage all of their social media activities and interactions to scale their customer care efforts. Sales Hey, revenue teams, one of the best ways to engage with potential leads is on LinkedIn.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Heinz Marketing

JULY 28, 2023

It’s like a finely tuned system where various elements, such as marketing operations, workflows, RACI (Responsibility Assignment Matrix), and standardized templates, work together seamlessly to create a powerful symphony of lead generation, customer engagement, and revenue growth.

Planning 93

Planning B2B Marketing Lead Ranking B2B 93