DiscoverOrg

APRIL 20, 2017

In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties. Bad data exposes organizations to penalties, fines, degradation of brand reputation, customer attrition, weaker vendor negotiations, and much more.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Litmus

MAY 10, 2021

A collaboration between Benchmark Email and Litmus, we’ll walk you through all the important steps of selecting an email automation tool: Understand your needs. We even include a free template to help you evaluate vendors! Email acquisition or lead generation. Get your free email automation vendor evaluation template.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

SmartBug Media

OCTOBER 1, 2020

Customer acquisition cost (CAC) = Marketing spend by channel ÷ New customers generated by channel. Take inventory of every technology, vendor, and advertising or media cost that count against your budget. Industry benchmark comparisons. Take every industry benchmark (especially here or here ) with a grain of salt.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

KoMarketing Associates

SEPTEMBER 3, 2015

Even I receive emails on a weekly (if not daily) basis asking if we would resell some other SEO vendor’s packaged service offerings. With more time and thought, here are some additional points to consider in the evaluation process, regardless of the vendor in question. How does the SEO vendor explain their process?

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

DECEMBER 1, 2016

There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. Before your organization makes a decision to engage a vendor in their SEO programming (even KoMarketing!), How can your organization make sure you are on the right side of that 50 percent benchmark?

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Salesforce Marketing Cloud

AUGUST 21, 2023

The full supply chain , including raw material acquisition, manufacturing, packaging, and transportation are big contributors to GHG emissions. Remember too, that these devices get replaced much more frequently than servers. And of course, it’s not just the usage itself. Unless recycled, they get thrown away and replaced.

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. That immediately shifts the focus from “net new” customer acquisition to customer retention.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. As B2B marketers think about developing content marketing campaigns and how visitor conversion benchmarks will be met in 2013, these types of content offers are worth referencing.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Bionic

FEBRUARY 23, 2023

Some examples of media plan identifiers are: Placement ID Campaign ID Advertiser ID Vendor ID Program ID Product ID Channel ID Creative ID Identifiers are ideally integers or short codes (e.g., To leverage industry data, you’ll need access to a directory of industry standard identifiers, such as vendor ID, program ID, and product ID.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Customer Experience Matrix

JULY 25, 2014

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors. The Bizo purchase, priced at $175 million , makes perfect sense.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. Source: ABM Benchmark Survey Report 2018 . It was a strategy B2B marketers were talking about, but not actually doing.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Content4Demand

DECEMBER 12, 2019

FYI on ABM 2019 ABM Benchmark Survey Report. Demand Gen Report and ABM in Action recently launched their fourth annual ABM Benchmark Survey to gain an in-depth look into ABM practices within the marketplace. B2B buyers expect vendors to understand their needs, pain points and expectations.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Porch Group Media

MAY 11, 2022

Today, mover marketing uses rich consumer insights that enable marketers to go far beyond simple direct mail campaigns and contribute substantially to comprehensive customer acquisition and retention programs. If your customers move, your organization is at risk to lose them to a competitor who is running acquisition programs.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. How to engage & when. Why buy, & why buy from you?

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Litmus

APRIL 13, 2021

Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. In some cases, it’s also interesting which vendors our respondents described as ESPs. Benchmark Email. Twelve companies were used by at least 1% of respondents.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Zoominfo

OCTOBER 5, 2021

While every customer — and thus every potential business opportunity — is unique, establishing road rules for transitioning prospects to move further down the funnel, based on its likelihood to close, helps support forecasting models, and thus organizes customer acquisition in a systematic way.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Seismic

DECEMBER 20, 2021

There were products, interviews, and award recognition, Social selling, AI, and a new acquisition. More than 70% of buyers expect vendors to tailor the buying experience to their needs. They cheered with hot cocoa and fresh egg nog; As they sat down to read their favorite blogs. With cheer, season’s greetings!

CPO 52

CPO Thought Leadership Sales Cycle Training 52

KoMarketing Associates

OCTOBER 12, 2015

It’s also worth nothing that with the acquisition of WhatsApp this past year, Facebook’s combined reach is nearly 3 billion and continuing to grow. Strategy First – when making decisions on platforms, tactics, and vendor partners, focus on the application of your business strategy first.

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

chiefmartech

SEPTEMBER 5, 2021

Varos — competitive performance benchmarking. Hotswap — facilitate switching vendors ( including martech platforms ). Acquisitions are consolidations of individual companies. Here’s the list: Cococart — online store builder. Writesonic — AI-powered copywriting tools. AppX — app builder for social media creators.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

KoMarketing Associates

DECEMBER 29, 2015

Released earlier this month, the objective for this post was simply to help marketers find the right benchmarks and statistics designed to support and guide B2B marketing budget projections in the coming year. 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015 by Derek Edmond.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

DECEMBER 9, 2013

CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. The Content Marketing Institute partnered with MarketingProfs to report on the findings of their B2B Content Marketing 2014 Benchmarks, Budgets, and Trends survey. Custora’s E-Commerce Customer Acquisition Snapshot. View the results. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Bionic

AUGUST 7, 2020

The details of each advertising placement including vendor, program, product, targeting, start date, end date, unit of measure, rate, price, gross amount, net amount, and all other costs itemized. In any given period, you should know your media spending and how many GRPs, spots, impressions, acquisitions, sales, and other business objectives.

Advertisements 97

Advertisements Advertising Budget Programs Cost per Acquisition 97

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

NOVEMBER 29, 2021

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. Conduct competitive benchmarking to see how your industry peers are faring.

Work Management 72

Work Management Marketing Management Marketing & Strategy Business 72

Martech

JANUARY 25, 2022

Sales analysis is vital to successful customer acquisition, and without consistent processes, teams will find it more different to make decisions, leading to poorer outcomes and wasted resources. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

seo.co

FEBRUARY 2, 2021

This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition. Step 2: Benchmark Crucial KPIs. Take out the time to set the benchmark of your most critical SEO KPIs prominent to the transition. Email announcement. Press release.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Conversica

JULY 27, 2022

In order to create the infrastructure for their business, a grocery store interfaces with dozens of B2B Sales teams, from software solutions to supply chain vendors. B2B customers have insight into the marketplace, read trade publications, and understand benchmarks for success. It’s more of a marathon than a sprint.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

SmartBug Media

JANUARY 4, 2019

According to a benchmark survey conducted by ITSMA , 87 percent of marketers measuring ROI say that ABM outperforms other marketing investments. In fact, according to one DemandGen report , 89% of respondents stated that winning vendors “provided content that made it easier to show ROI and/or build a business case for the purchase.”

Account Based Marketing 75

Account Based Marketing ABM Top of Funnel Marketing & Strategy 75

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Choozle

APRIL 30, 2019

Goals are set at the ad group-level and are important because they inform our system’s site, supply vendor, and creative auto-optimizations. Cost per acquisition (CPA): Uses algorithms to optimize for cost per action/acquisition. Defining each digital marketing metric. not possible, or B.

Cost per Acquisition 43

Cost per Acquisition Cost Per Click Cost Per Thousand CPM 43

Convert

JANUARY 27, 2021

Despite your best intentions as a vendor, customers can still become frustrated, irritated, impatient, or worst of all, unhappy. When customer acquisition costs five times more than retention , you NEED to integrate exceptional customer care into your business processes to cut churn and increase loyalty.

Paid Search Agency 52

Paid Search Agency Customer Satisfaction Urgency Marketing Pricing 52

KoMarketing Associates

JANUARY 2, 2014

MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Event/Trade Show Review. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Event/Trade Show Review. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

Directive Agency

FEBRUARY 28, 2022

From there you can start benchmarking what financial performance you need to be successful. Are you able to acquire customers and a cost-per-acquisition (CPA) that makes financial sense? Identify your Vendors/Tech. How can you partner with as many vendors or technology as possible? Partnerships. Start Wide.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Hubspot

MAY 18, 2015

After all, the customer acquisition and retention landscape is evolving faster than ever. HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Looking for more benchmark data to influence your marketing plans?

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28